Strategic Marketing & Global Events
Bengaluru Area, India
Responsible for conceptualization, budgets, vendor acquisition, value creation & event experience of Employee Engagement & Business Events (APAC & IME) at Wipro Ltd.Owned & managed programs that include global leadership conferences, employee engagement events, brand launch initiatives, sports hospitality, account-based marketing programs, trade shows & expos, R&R programs, etc. across Geos.A snapshot of programs & partnerships managed:Wipro Leadership Conference – Orlando (2016) & San Antonio (2017)- Responsible for all attendee touchpoints through communications, hospitality & event experience for Wipro’s top 700 leaders across all Geos, clients, partners, and analysts.- Led the integration & adoption of the Cvent platform for the attendee, registration management & event mobile app.Wipro Delivery Conclave 2018, Kochi- Led the adoption of augmented reality & technology intensive experience for Wipro’s top 450 delivery leaders.Spirit of Wipro Run 2016 – 114 cities globally (17 cities in India)- Led the Spirit of Wipro Run – arguably the world’s largest employee engagement exercise spanning over 114 cities, 34 countries & having 83,000+ runners across the globe successfully with 23% growth in runners across the globe with a 2% y-o-y cost reduction. - Revamped the brand to align to the corporate objectives. Pioneered a minimum-waste initiative at a global scale.Project Genesis – Wipro’s Brand Re-Launch Campaign – 17 cities globally (5 cities in India)- Played an integral role in the brand pre-launch activities to facilitate brand adoption and engagement for employees through activations & campus branding.The Wipro Chennai Marathon (2015 - 2017)- Led Wipro’s association with the Chennai Runners for 3-year title sponsorship of the Chennai Marathon.Accelerated Leadership Program- Strategically built a desi experience for 40+ senior leaders from the African continent for one of Wipro's clients, across two delegations, at Mumbai & Bangalore.