Senior Digital Analyst for the Robert Wood Johnson Foundation, the nation’s largest philanthropy solely dedicated to transforming health in our lifetime. Serve as a lead in developing and managing all aspects of digital initiatives. As a data-driven leader, I help to shape the Foundation’s on-going communication efforts through analytics, creativity, and best practice digital solutions. Designing exceptional digital experiences across all platforms to help maintain and strengthen brand… Show more Senior Digital Analyst for the Robert Wood Johnson Foundation, the nation’s largest philanthropy solely dedicated to transforming health in our lifetime. Serve as a lead in developing and managing all aspects of digital initiatives. As a data-driven leader, I help to shape the Foundation’s on-going communication efforts through analytics, creativity, and best practice digital solutions. Designing exceptional digital experiences across all platforms to help maintain and strengthen brand awareness and advance our mission. Responsible for building and managing analytics frameworks and research for a wide range of strategic projects to help advance generational goals, making significant contributions to project work streams, conducting qualitative and quantitative research, performing strategic analysis and creating tactics and goals for technology-rich projects. Develop near and long-term vision, strategy, and roadmap to expand cohesive digitalization including the greater RWJF digital ecosystem by developing best practices for omni-channel platforms, including integration across user experiences, content, and CRM. In conjunction with the Communication leadership team, responsible for building and maintaining relationships with varying levels of stakeholders across the Foundation including Research, Program, Policy, Grants Management, Media Relations and IT to drive awareness, support, engagement, and adoption of digital strategies. Lead and work with collaborative, multidisciplinary teams – managing project prioritization, scoping, and budgeting levels of effort, as well as anticipating issues and working towards solutions to complex problems and presenting them to key stakeholders. Champion the use of data; investigating behaviors and uncovering unexpected insights. Show less

Senior Competitive Intelligence Analyst within the Market Research group at ETS with over 10 years experience in competitive/strategic intelligence.• Responsible for managing business knowledge including monitoring, analyzing and reporting on market and competitor developments.• Support corporate strategy formulation, marketing plans, new product and business development initiatives with extensive strategic data analysis experience. • Evaluate new and existing markets, brands,… Show more Senior Competitive Intelligence Analyst within the Market Research group at ETS with over 10 years experience in competitive/strategic intelligence.• Responsible for managing business knowledge including monitoring, analyzing and reporting on market and competitor developments.• Support corporate strategy formulation, marketing plans, new product and business development initiatives with extensive strategic data analysis experience. • Evaluate new and existing markets, brands, technologies and trends as well as identifying product and service entry barriers to develop strategic options. • Work with business owners to identify intelligence needs; primary clients include marketing, sales, product managers and senior management. Edu Market Experience:• Primarily focused on supporting the K-12 education space including Formative and Summative Assessments for students across the US, Teacher Licensure Certification (Praxis) and Automated Computer Essay Scoring. • Experienced in protecting and expanding business within International markets; including for ETS's TOEFL (Test of English language) and Higher Education products including the GRE (Graduate and Business School Admissions exam). Expertise:• Expertise in international student mobility trends analysis and developing marketing strategy to effectively protect and sustain global product (test taker) volumes. • Extensive experience in tracking and reporting EduTech market trends including up and coming startups that may affect ETS business. Show less

Competitive Intelligence Analyst within the Market Research group at ETS Princeton.Responsible for tracking and analyzing industry, market and competitor trends and developments that support business and corporate strategy. Focused on supporting K-12, International and Higher Education markets.