Sam Gqomo is an award-winning social entrepreneur and globally recognized Public Relations and Communications Specialist with a demonstrated history of working in various industries.Sam has also founded a successful Non-Profit Company, Womandla Foundation, of which her experience and exposure in this sector has advanced her leadership and influence in the Women Empowerment space. As a result of her combined work in the social impact space and marketplace, Sam has been named News24's 100 Young Mandelas (Humanitarianism) for 2023, the Mail and Guardian Power of Women 2022 winner in the Guiding Woman category for Gender Equality and Sustainability and an IAB South Africa Transformation Council "Connected Womxn ShapeShifter" finalist for making remarkable changes in the media, marketing industry aimed at empowering women. She has also been listed as a JCI South Africa Top Outstanding Young Person (TOYP) Honouree 2023 under the Voluntary Leadership Category.In 2019, she was named a Cape Town Hero by the Cape Town Local Government in support of the UN Sustainable Goal 5 to achieve gender equality and empower all women and girls. She leads a team of EXCO members and committee towards reaching a common goal of informing, equipping and empowering African women and contributing in the development of the community under their STEAM, Mentorship and Entrepreneurship pillars.Her experience and advocacy landed her an invitation to the United Nations ESCAP and World Youth Forum in Egypt, under Womandla's core focus of the UN Sustainable Development Goals 4,5 & 8. She also participated in the first US Embassy Academy of Women Entrepreneurs in South Africa, has been listed as one of Glamour South Africa's top women in 2020 and most recently appointed as a Youth Giving Global Ambassador and Board Member of FemConnect.For partnership enquiries, contact her office at info@womandla.com.To book Sam for moderating and speaking opportunities contact: hello@womandla.com
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Country DirectorWgn AfricaJohannesburg, Gp, Za
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DirectorWomandla Global Network Oct 2019 - PresentSouth AfricaWGN.Africa is a PR, Marketing and Communications consultancy for socially responsible businesses, creative agencies, NGOs, CSOs and development hubs. Services include:• PR and Communications• Social and Digital Marketing management• Partnerships & Stakeholder Relations management • Event Planning & Activations • Web Content Management• Brand developmentClients include the UK Government, British High Commission - UK Southern Africa Tech Hub, Media 24, Global Tech & Leadership Consulting companies, GIZ, fractional CSI departments, and more.
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FounderWomandla Foundation Sep 2017 - PresentSouth AfricaVoluntarily overseeing the operations and stakeholders of the foundation.Spokesperson of the Foundation and I assist in implementing brand awareness campaigns. -
Marketing ManagerHouse Of Monatic (Pty) Ltd Dec 2017 - Sep 2019Cape Town Area, South AfricaManaging marketing activities for across all BrandsDeveloping annual marketing /promotional strategies in line with the business objectivesContributing to the annual sales and marketing plan within the time framesStrategizing, directing and co-ordinating marketing activities and policiesEvent ManagementConducting digital and social media marketing across all brandsOrganising marketing activities to raise brand awarenessProject managing the publication of all publicity material to maximise company’s brand promotionBriefing and managing work flow of advertising, marketing and public relations agenciesPreparing content for the publication of marketing material and overseeing distributionConducting market research to identify opportunities for promotion and growthMaintaining effective internal communicationsEffectively co-ordinating marketing material for advertisingSourcing and managing strategic brand partnersManaging the execution of all retail visual marketing material
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Marketing ExecutiveBluegrass Digital Jun 2016 - Nov 2017Cape Town Area, South Africa• Managing the overall marketing strategy• Execution of all marketing plans, both strategic and tactical• Reporting tasks & web analytics• Managing existing PR relationships and building new contacts• Planning and execution of E-newsletters campaign & press coverage• Execution of paid advertising campaigns (digital or print) in line with agreed budget and plan (PPC, Social boosting, traditional advertising)• Web content management• Ensures all owned media is kept up to date with latest CI/branding and consistent messaging (websites, press offices, social media channels, 3rd party sites)• Writing content for blogs, press releases and thought leadership articles• Social media management & digital marketing• Monitor all costs against budgets• Assisting with the management of Bluegrass SEO campaign• Assisting with Bluegrass Events management and CSR initiatives• Improving existing sales and marketing templates and case studies• Managing internal projects related to company marketing -
Digital Marketing CoordinatorThe Shoprite Group Of Companies Jan 2015 - Jun 2016Cape Town Area, South Africa• Establishing, building, managing and retaining productive relationships with key stakeholders. • Defining and driving the Social Media strategic approach. • Enforcing the Group’s social media policies, standards and guidelines where applicable. • Building and maintaining solid and productive relationships and consult across all business units in order to ensure that all business units who want to use/currently use social media, align to the overall strategic approach, policies and standards. • Managing the specific social media communities and properties. • Working together with the Group to define Online Reputation Management strategy and ensuring that the relevant monitoring processes and reporting is in place and shared with all relevant stakeholders • Participating in the selection of and build solid partnerships with specialist social media agencies. • Educating and advising various areas of the business on how to best use social media in their marketing, communications, CRM, and crisis management strategies. • Proactively generating content for social media on behalf of the business units where required. • Actively researching and keeping abreast of social media trends and recommend new ways in which social media may be used by the group, business units and countries. -
Public Relations CoordinatorNelson Mandela Metropolitan University Jan 2012 - Dec 2014School Of Information And Communication TechnologyOrganized and oversaw student and staff events and conferences , photography for in-house newsletter, generated, updated and packaged marketing material (flyers, pull-ups, brochures, booklets) pertaining the School’s programmes. Social media administrator: namely Facebook & Twitter, maintained department website, marketing and promotions at career fairs and Expos, handled Student enquiries and RSVPsCSI: Adopting the Emmanuel Haven Care Center (Motherwell),integrated all marketing activities as mentioned with the institutional marketing plan, commissioned market research and trend data to support school-specific needs. Press releases and liaised with local media and Marketing and Corporate Relations
Sam Gqomo (Cprp) Skills
Sam Gqomo (Cprp) Education Details
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Bachelor Of Technology (Btech) -
Ndip Public Relations Management
Frequently Asked Questions about Sam Gqomo (Cprp)
What company does Sam Gqomo (Cprp) work for?
Sam Gqomo (Cprp) works for Wgn Africa
What is Sam Gqomo (Cprp)'s role at the current company?
Sam Gqomo (Cprp)'s current role is Country Director.
What schools did Sam Gqomo (Cprp) attend?
Sam Gqomo (Cprp) attended University Of Stellenbosch Business School, Nelson Mandela Metropolitan University, Nelson Mandela Metropolitan University.
What skills is Sam Gqomo (Cprp) known for?
Sam Gqomo (Cprp) has skills like Public Relations, Social Media, Blogging, Press Releases, Marketing, Event Management, Media Relations, Editing, Marketing Communications, Microsoft Office, Facebook, Public Speaking.
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