Sam Heller Email & Phone Number

San Francisco, California, US

San Francisco, California, US

• Acquired by Walmart Connect
• Led product and implementation team through transition from managed to self service product while growing impression serving volume by 3x through client specific product improvements
• Launched self service reporting suite built on Looker and Snowflake in 3 months
• Implemented revamp of Jira processes to focus team on key product priorities, improved feature go-live tracking and visibility into progress resulting in 50% increase in team velocity
• Designed and prototyped simplified ad campaign manager tool to provide a wholistic campaign planning tool covering ideation to implementation, launch and measurement

Bellevue, Washington, US

• Defined and delivered product goals, revenue forecasts and go-to-market strategies for upcoming digital products
• Migrated team from waterfall to agile methodology and implemented one week to playable ideation sprints resulting in over 30 unique playable concepts in 6 weeks
• Led deep dive analysis of monetization across live titles to highlight value of engagement resulting in renewed focus and $20mm investment in existing titles

Stockholm, SE

• Led team of data scientists and business performance managers responsible for experimentation, research and measurement across Seattle studio’s live and beta titles
• Built out tools, processes, and pipeline to support iterative, experiment driven development resulting in three +10% lift to user lifetime value
• Delivered in-app advertising incrementality testing resulting in +25% increase in overall monetization
• Pioneered methods and models for evaluating attribution of user acquisition across paid partners

San Francisco, CA, US

• Product and analytics lead for Glu’s Washington studio, grew team from two to six
• Shipped 3 top grossing mobile games including Deer Hunter 2014, a $200mm title
• Led design through deployment and optimization for two years of feature and contentupdates yielding over 40% incremental lift to user lifetime value
• Delivered behavior modeling to enable benchmarking of user pacing and pricing

San Francisco, CA, US

• Led product management for Deer Hunter 2014 (180 million downloads, $100mm in net revenue) from beta release through 2 years of product updates including feature roadmap, release planning, A/B testing and optimization.

New York City, NY, US

• Analyst / developer responsible for data collection, transformation, analysis andoptimization of revenue, pricing, inventory and monetization
• Designed, co-developed, deployed, & managed automated data pipeline and data mart
• Developed and rolled out self-service reporting end to end solution using Tableau
• Built long term revenue and traffic models based on user and revenue data analysis

Santa Clara, California, US

• Led management and delivery of full lifecycle Business Intelligence solutions
• Modeled and presented methods of analyzing cohort monetization and retention
• Iterative development of Microsoft Reporting Services and PowerPivot analytics tools

• Led team of three, creating vision, product roadmap, and financial modeling for iOS startup
• Responsible for business development, project management and graphical design

• Produced and critiqued financial and market evaluations of startup companies for $25 mm fund
• Built pro-forma and revenue models to assess opportunities in smartgrid and energy storage

B.A, Human Ecology; Business And Mathematics

Bachelor'S Degree, Human Ecology, Business, Applied Mathmatical Modeling