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Passionate about fast and collaborative, hypothesis driven product iteration and exploring the pacific northwest wilderness.* Shipped 5 mobile games with >200mm total downloads, led product and data teams in gaming and advertising; full stack technical expert in product strategy (end to end customer journey, pricing, LTV modeling), data (instrumentation, reporting, analysis), UX, (user journey, user testing and feedback) iterative development (scrum, CEG cumulative experiment gains)
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Product ManagerPinterest May 2020 - Sep 2022San Francisco, California, Us -
Product LeadThunder Jan 2019 - Oct 2019San Francisco, California, UsAcquired by Walmart Connect• Led product and implementation team through transition from managed to self service product while growing impression serving volume by 3x through client specific product improvements• Launched self service reporting suite built on Looker and Snowflake in 3 months• Implemented revamp of Jira processes to focus team on key product priorities, improved feature go-live tracking and visibility into progress resulting in 50% increase in team velocity• Designed and prototyped simplified ad campaign manager tool to provide a wholistic campaign planning tool covering ideation to implementation, launch and measurement -
Principal Product ManagerThe Pokémon Company International May 2017 - Dec 2018Bellevue, Washington, Us• Defined and delivered product goals, revenue forecasts and go-to-market strategies for upcoming digital products• Migrated team from waterfall to agile methodology and implemented one week to playable ideation sprints resulting in over 30 unique playable concepts in 6 weeks• Led deep dive analysis of monetization across live titles to highlight value of engagement resulting in renewed focus and $20mm investment in existing titles -
Director Of Business PerformanceKing Dec 2015 - Dec 2016Stockholm, Se• Led team of data scientists and business performance managers responsible for experimentation, research and measurement across Seattle studio’s live and beta titles• Built out tools, processes, and pipeline to support iterative, experiment driven development resulting in three +10% lift to user lifetime value• Delivered in-app advertising incrementality testing resulting in +25% increase in overall monetization• Pioneered methods and models for evaluating attribution of user acquisition across paid partners -
Director Of Product ManagementGlu Mobile Sep 2014 - Dec 2015San Francisco, Ca, Us• Product and analytics lead for Glu’s Washington studio, grew team from two to six• Shipped 3 top grossing mobile games including Deer Hunter 2014, a $200mm title• Led design through deployment and optimization for two years of feature and contentupdates yielding over 40% incremental lift to user lifetime value• Delivered behavior modeling to enable benchmarking of user pacing and pricing -
Sr. Product ManagerGlu Mobile Jul 2013 - Sep 2014San Francisco, Ca, Us• Led product management for Deer Hunter 2014 (180 million downloads, $100mm in net revenue) from beta release through 2 years of product updates including feature roadmap, release planning, A/B testing and optimization. -
Sr. Business AnalystNbc News Digital (Formerly Msnbc Joint Venture) Jun 2012 - Jul 2013New York City, Ny, Us• Analyst / developer responsible for data collection, transformation, analysis andoptimization of revenue, pricing, inventory and monetization• Designed, co-developed, deployed, & managed automated data pipeline and data mart• Developed and rolled out self-service reporting end to end solution using Tableau• Built long term revenue and traffic models based on user and revenue data analysis -
Sr. ConsultantHitachi Consulting May 2010 - Jun 2012Santa Clara, California, Us• Led management and delivery of full lifecycle Business Intelligence solutions• Modeled and presented methods of analyzing cohort monetization and retention• Iterative development of Microsoft Reporting Services and PowerPivot analytics tools -
FounderOrcawood Networks Sep 2009 - Jun 2010• Led team of three, creating vision, product roadmap, and financial modeling for iOS startup• Responsible for business development, project management and graphical design
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Financial Analyst InternMass Green Energy Venture Capital Fund Jun 2009 - Aug 2009• Produced and critiqued financial and market evaluations of startup companies for $25 mm fund • Built pro-forma and revenue models to assess opportunities in smartgrid and energy storage
Sam Heller Skills
Sam Heller Education Details
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College Of The AtlanticHuman Ecology; Business And Mathematics -
College Of The AtlanticApplied Mathmatical Modeling
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Sam Heller has skills like Business Intelligence, Analytics, Sql, Analysis, Financial Modeling, Statistics, Business Analysis, Project Management, Tableau, Msft Sql Server Suite, Powerpivot, Html.
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