Led all communications for The GroundTruth Project, a nonprofit media organization dedicated to supporting a new generation of journalists through its service programs, Report for America and Report for the World.Delivered results:Led the organization through a seamless leadership transition from the founding team, ensuring clear communication and operational stability.Developed and executed crisis communication strategies, preventing negative media coverage and safeguarding the organization’s public image.Expanded digital presence, generating 28M social media impressions, achieving 700% follower growth, and doubled newsletter open rates for flagship programs.Secured top-tier media coverage in outlets including 60 Minutes, CNN, MSNBC, The Washington Post, and Editor & Publisher.Spearheaded recruitment marketing campaigns, driving growth and strengthening talent acquisition.

Responsibilities:Served as the program's lead for marketing and public relations, building and honing brand while creating and implementing strategic communications around critical program moments, including: recruitment, new corps launch, announcement of newsroom partnerships, fundraising, and crisis communications.Delivered results:Increased visibility of program by developing or managing the creation of press releases, social media, weekly newsletters and videos that helped lead to increased website traffic, and doubled the social following.Sought and successfully garnered media placements from a variety of outlets, such as the Chronicle of Philanthropy, Washington Post, Associated Press, Poynter, Current, Business of Giving, Giving Compass, and National Press Club. Supported leadership and corps members for high-visibility interviews including 60 Minutes, the New York Times, MSNBC's Morning Joe, Fox News, CNN Reliable Sources, Next Question with Katie Couric, the Boston Globe and WNYC's On the Media.Successfully coordinated paid and niche marketing for recruitment of corps members and news organizations, helping to expand the program's newsroom presence across the country, Puerto Rico and Guam.Increased the organization's ability to monitor, evaluate and publish social media by implementing shared platforms across the GroundTruth Project (home of Report for America and Report for the World).

Responsibilities:Set communications strategy in alignment with development and programming needs. Managed all communications for the organization including media relations, social media, messaging, website, and collateral materials to promote the consortium's mission to transform poverty studies in higher education.Delivered Results:Generated broader awareness for the organization through earned, owned, and social media, to include:• Securing 89 million impressions through earned media, an estimated advertising value of nearly $820,000• 147 percent increase in social media following• 197 percent increase in social media organic impressionsDesigned and published the organization's first-ever annual report and fact sheet. Redesigned collateral materials to better reflect the brand, including: customizable recruitment flyers, Power Point presentations, donation cards and signage.Drafted written materials, including news releases, blog articles, and development-focused reports and grant submissions. Captured photographs and video for use across multiple platforms.Developed a "hometown news release" program to increase awareness of the internship program.Drawing upon nonprofit leadership experience, successfully sought new funding opportunities.

Responsibilities:Managed all communications for the foundation including media relations, social media, event messaging, collateral materials and coordination with outside vendors to promote the foundation’s mission to help injured veterans thrive. Supervised a communications coordinator and interns.Delivered Results:Prepared co-founders, executive director, board members and staff for media interviews with several outlets, including ABC News, Bloomberg, CBS News, CNN, Huffington Post, Military Times, MSNBC, PBS and People Magazine.Generated 11.6 billion impressions through earned media, with an estimated earned ad value of $107 million (as of 2017).Tripled social media visibility within first three months and increased overall following 75 percent. Unique visits to the foundation's website increased 23 percent in first year, contributing to a 24 percent increase in online giving.Led influencer social media campaigns that generated $1 million and broadened awareness for the foundation's mission.Drafted written materials, including news releases, blog articles and ghost-written Op-Eds. Captured photographs and video for use across multiple platforms, including national broadcast news networks.Crafted executive speeches, talking points and scripts for high-visibility events including Stand Up for Heroes, Invictus Games, and the Kuwait-America Foundation Dinner.Prepared annual reports, marketing decks, fact sheets and other printed materials.Produced videos to build public awareness, drive social engagement, and for use by media outlets.Oversaw the redesign of the foundation's website.Secured public service announcements with American Heroes Channel, iHeart Radio, and more than a thousand movie theaters across the country.

As Public Affairs Officer, maintained an overall PR strategy and timeline to support brand and organizational business goals, inline with Team Rubicon's mission to unite the skills and experiences of military veterans with first responders to rapidly deploy emergency response teams. Wrote appropriate materials including core messaging, plans, press releases, pitch letters, fact sheets, and other publicity materials. Interfaced with media entities to secure publicity/recognition for TR.Delivered Results:Multiple earned media hits on several networks, including Al Jazeera America, FOX News, Wall Street Journal Live and MSNBC; as well as print and online articles with Bloomberg, Business Insider, LA Business Journal, Townhall Magazine, Newsday, Community Digital News and more.Served as Public Information Officer for major disasters, including the historic Carlton Complex Wildfire in Washington -- representing not only Team Rubicon, but the City of Pateros.Secured in-kind public service announcement placement at Daytona 500, valued at $83,000. PSAs aired 72 times, with an estimated 1.2 million impressions.

As Communications Manager, managed social media and media outreach for New York and New Jersey.

Served as chief spokesperson, set strategic communications strategy, and drove earned and owned media for the nation’s largest Red Cross region. As a member of the senior management team, provided counsel and support across departments including development, disaster services, volunteer resources and government relations—as well as the board of directors. Directly supervised a staff of four and ensured internal and external communication needs were met, including: Press materials, talking points, executive speeches, media training, event support, newsletters, video production, website, and stewardship reports.Led media relations efforts in New York for the American Red Cross response to Superstorm Sandy—the second-costliest hurricane in U.S. history. Worked closely with senior leadership and government liaisons to ensure messaging and community needs were being met.Increased earned media impressions within the New York media market by 193 percent over two years, and increased social media following by 120 percent.Appeared on several national programs, including CNN American Morning, Wake Up With Al, Katie Couric, MSNBC Live, FOX News Live, Celebrity Apprentice and Anderson Cooper. Topics have included preparedness, safety, lifesaving technology, disaster response and programs benefiting the military. Partnered with corporations and professional sports franchises for publicity events, including Earth Day ‘11 in Times Square; NASDAQ bell ceremonies; game-day events and PSAs with the N.Y. Islanders, Mets, Knicks, and Memphis Grizzlies; and a satellite media tour with CC Sabathia, of the N.Y. Yankees.Created proactive internal and external messaging for the reorganization and mergers of community chapters, which included a reduction in force.Acted as a national spokesperson following several major disasters, including Hurricane Isaac in New Orleans; Hurricane Irene in New York; tornadoes in Springfield, Mass., and flooding along the Mississippi River.

Positioned the American Red Cross in Nassau County as one of the most visible nonprofits on Long Island by doubling earned media placement and becoming a trusted source for media to call upon. Responsible for all communication materials including press releases, speeches, chapter website, social media and newsletters.As chief spokesperson, performed crisis communication at disaster scenes. Trained volunteers in their public affairs roles. Supervised community disaster education and participation in community events.Directed several fundraising events including dinner dances, walk-a-thons and swim-a-thons. Deployed to the Gulf Coast for Hurricane Gustav in 2008. Supervised a video crew that documented the Red Cross response and provided b-roll to cable broadcast networks. Conducted interviews with national and international media.Received Spirit of Excellence in Management Award, 2009.

Liaison between public and police officers, often during emergency situations.

Wrote stories and took photographs of reserve training. Handled media queries regarding the activation of reserve units in support of the War on Terror. Was activated in 2002 to act as Media Chief for Marine Reserve Headquarters in New Orleans and supervised production of a quarterly magazine.Received Navy and Marine Corps Commendation Medal for duties while assigned as Public Affairs Chief for the historic deployment of Marine Reservists to South America. Worked closely with U.S. Embassy personnel and foreign military officials to arrange foreign media coverage of multinational military exercises. Wrote stories and took photographs.

Garden City, NY:Assigned, wrote, copy-edited and placed stories for an award-winning monthly magazine. Used desktop publishing software including Adobe PageMaker and Adobe Photoshop. Prepared press releases and media advisories. Handled media queries.Camp Lejeune, NC:Wrote stories and took photographs for a weekly newspaper. Shot, scripted, voiced and edited broadcast news pieces. Anchored a weekly Military Report for the local ABC affiliate. Escorted and handled queries from external media.