Director Of Communications
Vancouver, Bc, Canada
As Director of Communications, I have been part of helping to almost triple ICC’s annual revenue. I led my team to work closely with development representatives based in seven countries around the world, enabling them to meet or beat their fundraising goals. By ensuring the fundraisers were successful in their efforts, China’s abandoned and disabled children were given the love and care they deserve.As a key member of ICC’s international leadership team, I was actively involved in… Show more As Director of Communications, I have been part of helping to almost triple ICC’s annual revenue. I led my team to work closely with development representatives based in seven countries around the world, enabling them to meet or beat their fundraising goals. By ensuring the fundraisers were successful in their efforts, China’s abandoned and disabled children were given the love and care they deserve.As a key member of ICC’s international leadership team, I was actively involved in setting global plans and goals for the organization, most particularly in regards to fundraising and promotions/marketing.Under my stewardship, I initiated and completed a number of changes to ICC’s communications, including:• Full corporate rebranding and website redesign• Implementing a Direct Mail fundraising program• Overhauling all marketing and stewardship collateral, such as donor newsletters, annual report, child sponsorship packs and brochuresMy responsibilities were to oversee all donor communications, and to support a network of seven fundraising offices with the resources they need in print and online.I led my team of writers, graphic designers and web developers to continually evolve our communications, fully embracing donor-centric language and working with the development team to create and implement a standardized stewardship program.I was also responsible for overseeing the daily operations of ICC’s CRM and peer-to-peer (P2P) platforms, email and file sharing platforms and the development of custom software applicationsI have been on the selection and project groups for identifying, implementing and converting the organization to its current CRM platform, as well as the same process for launching two multi-currency P2P platforms. Show less