Samuel Klepinger Email & Phone Number

Dayton, Ohio Area

My responsibilities include:- Conducting data analysis and research to produce useful insights and valuable information by translating complex data from various raw data sources into end-user friendly reports and dashboards;- Serving as an analytic thought partner for Assisting Directors and VP of Segment;- Working with Sales, Segment, Marketing and.

Dayton, Ohio Area

My role at PQ Systems was to help maximize sales and profitability by leading strategic qualitative and quantitative data analysis and providing business intelligence. Specifically, I was responsible for: - Increasing the effective reach of PQ's marketing and sales efforts through growth of a valid contact database and improvement of data hygiene.- Growing.

Dayton, Ohio Area

• My role as a Digital Marketing Specialist with PQ Systems involved all things related to generating web leads and measuring the performance of online marketing efforts. Responsibilities included:
• Providing data analysis and recommendations for various strategic initiatives and projects;
• Managing and implementing all web, SEO/SEM, PPC, keyword, and display advertising campaigns;
• Working with PQ's marketing team to devise, conduct a/b and other test plans, analyze results andsuggest opportunities for improvement.
• Identifying traffic trends for improving site conversion;
• Supporting marketing forecasting by providing macro level trends and patterns;

Dayton, Ohio Area

• Provided analysis of internal and external data to identify customers and market segmentsbest aligned with MTG’s core competencies;
• Responsible for design/development, delivery, and performance reporting for email marketing campaigns;
• Assisted vendor selection and implementation of Pipedrive CRM;
• Responsible for all paid search marketing including campaign development, maintenace, andon-going reporting;
• Provided competitive research;

• Responsible for dev,. delivery, and performance reporting for email marketing campaigns;
• Developed and deployed new website built with WordPress;
• Championed initial paid search marketing efforts
• Created print and digital marketing materials (content editing & graphic design);

• Led adoption and implementation of Google Analytics;
• Established strategy for digital marketing reporting (campaign/activity performance & ROAS);
• Responsible for all paid search efforts including Google Adwords, BingAds, & Capterra;
• Assisted with content development & provided perspective for content optimization efforts;
• Completed regular technical SEO audits and led improvement initiatives;