Samuel Klepinger Email & Phone Number

Dayton, Ohio Area

My responsibilities include:- Conducting data analysis and research to produce useful insights and valuable information by translating complex data from various raw data sources into end-user friendly reports and dashboards;- Serving as an analytic thought partner for Assisting Directors and VP of Segment;- Working with Sales, Segment, Marketing and Pricing leads to solve business challenges;- Identifying ways to streamline/automate data collection and consumption;- Designing and maintaining processes for segment performance measurement, tracking and reporting;- Identifying and implementing new systems and processes to improve efficiency through increased automation;

Dayton, Ohio Area

My role at PQ Systems was to help maximize sales and profitability by leading strategic qualitative and quantitative data analysis and providing business intelligence. Specifically, I was responsible for: - Increasing the effective reach of PQ's marketing and sales efforts through growth of a valid contact database and improvement of data hygiene.- Growing revenue by providing data and analysis to support revenue protection strategy.- Increasing brand visibility and improving the ROI of marketing/sales activities through analysis of customer lifetime value, modeling of the customer journey, and reporting campaign performance. - Providing cross-department data modeling, collection and analysis to directly support strategic plan and enable timely decision making.

Dayton, Ohio Area

My role as a Digital Marketing Specialist with PQ Systems involved all things related to generating web leads and measuring the performance of online marketing efforts. Responsibilities included:• Providing data analysis and recommendations for various strategic initiatives and projects;• Managing and implementing all web, SEO/SEM, PPC, keyword, and display advertising campaigns;• Working with PQ's marketing team to devise, conduct a/b and other test plans, analyze results andsuggest opportunities for improvement.• Identifying traffic trends for improving site conversion;• Supporting marketing forecasting by providing macro level trends and patterns;• Overseeing social media marketing activities, including: blog, LinkedIn, Twitter, Google+, forums.• Evaluating emerging technologies and providing thought leadership and perspective foradoption where appropriate.

Dayton, Ohio Area

• Provided analysis of internal and external data to identify customers and market segmentsbest aligned with MTG’s core competencies;• Responsible for design/development, delivery, and performance reporting for email marketing campaigns;• Assisted vendor selection and implementation of Pipedrive CRM;• Responsible for all paid search marketing including campaign development, maintenace, andon-going reporting;• Provided competitive research;

• Responsible for dev,. delivery, and performance reporting for email marketing campaigns;• Developed and deployed new website built with WordPress;• Championed initial paid search marketing efforts• Created print and digital marketing materials (content editing & graphic design);

• Led adoption and implementation of Google Analytics;• Established strategy for digital marketing reporting (campaign/activity performance & ROAS);• Responsible for all paid search efforts including Google Adwords, BingAds, & Capterra;• Assisted with content development & provided perspective for content optimization efforts;• Completed regular technical SEO audits and led improvement initiatives;