Sales & Marketing Consultant | Empowering Software Companies to Achieve Scalable GrowthWith over two decades of experience in the software industry, I specialize in helping companies streamline their sales and marketing efforts to drive revenue, enhance customer engagement, and position their products competitively. My expertise includes creating data-driven strategies, optimizing sales funnels, and aligning marketing initiatives with core business objectives to accelerate growth.I work closely with clients to understand their unique goals, challenges, and customer base, and provide customized solutions that maximize ROI and foster sustainable scaling. Whether it’s building a high-performing sales team, launching targeted digital campaigns, or expanding into new markets, I bring a hands-on, results-focused approach to every project.

• Grew software revenue 30%+ annually (5yr CAGR) by refining software go-to-market strategy • Delivered 115%+ Net Revenue Retention by focusing team on price increases & cross-selling• Reduced customer churn to 5% through establishing a customer success team • Built marketing organization to improve top of funnel growth • Established 5yr strategic plan and aligned software sales, marketing, product, and implementation teams around strategic vision

Sam was responsible for driving the geographic and software sales teams to accelerate the company’s topline growth:• Delivered top line revenue growth managing Calibration and Software sales teams through COVID• Developed sales process/training; shifting team from outside to inside sales due to customer lockdowns• Built retention team reducing SIMCO's customer churn• Implemented stage-of-the-art tech stack (Outreach.io, ZoomInfo, Pardot) to provide inside selling tools

As the Vice President of Software, Sam worked closely with SIMCO’s clients, sales force, operations team, corporate executives, and software team to develop and execute our corporate vision, driving the CERDAAC strategy, product plan, and customer success: • Successfully delivered first validated software release in the last 3 years; zero major bugs• Set SaaS roadmap and requirements while overseeing the development team and release schedule• Managed customer fulfillment and satisfaction through professional services and support• Identified new ways to commercialize all CERDAAC offerings to deliver value to clients

• Achieve 48% YOY revenue growth in 1st year of Director of Software Sales. • Developed & implemented a new strategic go to market strategy resulting in 85% YoY revenue growth in 2nd year• Strategically initiated a new pricing strategy which grew average deal 100%• Mentor 20 global sales professionals to identify new software opportunities, define and demonstrate value to the customer while driving the deals to closure• Developed software business case training class and certification program for the entire sales organization articulating the software value and improve close win ratio to 24%• Achieved 100% renewal rate in year 1 while partnering with existing customers to add value and deliver 17% subscription upsell resulting in a negative churn rate of 17%• Penetrated 4 new top 20 global life science companies while growing software business in the US and Internationally across Europe & Asia• Develop marketing strategy and content to be used across data sheets, value added email campaigns, and lunch & learns with strategic partners

Govini creates proprietary analytics from big data in the public sector. Govini, gives businesses in every industry a distinct advantage when working with the government.• Led team as #1 sales executive in 2015 (30% above #2); 60% from new accounts; 75% prospecting• Led Lockheed Martin relationship selling SaaS and Consulting Services; Grew account 5,000%• Forged trusted C-Suite relationships with Strategy, Business Development, CTO, Sales, & P&L; resulted in landing BAE Systems, Textron, Verizon, UTC, DRS Technologies, Engility, & LMI

• Managed 5 person team tasked to write the strategic plan for $8B Space Systems Company; resulted in aligning $180M investments with strategy• Led commercialization & adjacent growth team reporting to EVP; resulted in focused Top 20 investments ($15B pipe)• Composed SSC M&A investment themes ensuring target alignment with company strategy• SSC's Executive representative on Corporate’s Logistics Business Council and Strategic Investment Committee

Rotational leadership program exposing participants to multiple business areas:1.) Corporate Strategy: • Led strategy and business plan of smart grid cyber security project with revenues of $40M, valuation of $220M; Resulted in strategic partnership with American Electric Power and launching the AEP Cyber Security Center2.) Washington Operations: • Lobbied for new and existing Army missile programs on Capitol Hill; Resulted in increased customer advocacy3.) Corporate Relationship Building:• Managed executive relationships with Congress and staffers on Capitol Hill and Generals at Air Combat Command, Langley AFB; Resulted in increased customer advocacy4.) Technology Monetization:• Cleantech Energy Divestiture: Led due diligence and sell-side M&A financial analysis of wind energy prediction product (WindTracer) divestiture with revenues of $10M, valuation of $70M; resulted in $xxM Lockheed Martin investment after presentation to Corporate President/COO and CFO• Tech incubator with Singapore Inc: Led due diligence and financial analysis of nanotech spin-out with potential revenues of $100M, valuation of $1B; resulted in signed memorandum of understanding (MOU) and $10M initial investment• Seabed Mining Consortium: Led strategy and business case development to secure mining license and monetize Lockheed Martin's mining rights; resulted in securing UK sponsored seabed mining license from the International Seabed Authority (ISA) and the development of $xxM mining consortium

• Led market development for $500M, 500 tons, Hybrid airship to USTRANSCOM; resulted in customer support and advocacy• Led executive relationships, business development, and proposal team for NASA N+3 supersonic jet program; resulted in $2M initial award and follow-on award of $16M• Created and managed new client management strategy for visitors; led to increased efficiency and stronger relationships with Fortune 500 executives, Congress, DoD, and foreign nationals

• Deputy program manager on $400M ISIS airship program; resulted in execution within budget/schedule and award of follow-on program phases• Managed sub-contractors on ISIS program; resulted in sub-contract execution within budget/schedule• Authored chapters in $10M cleantech energy storage proposal; resulted in DARPA program award• Built airplane/missile flight control simulations resulting in successful design review• Developed RATTLRS missile simulation and analyzed missile separation; resulted in Navy license

• Responsible for research, design, and development of robotic seat used to minimize vibration • Designed and built three degree of freedom hydraulically powered Hyper-Active seat using parallel manipulator architecture; resulted in successful completion of master of science in mechanical engineering• Built linear model of robotic seat through testing to design a control algorithm to suppress vibrations for low frequencies; resulted in successful paper publication at the 11th mediterranean conference on control and automation in Rhodes, Greece • Developed solutions to designing and implementing control systems on complicated nonlinear machines; resulted in successful paper publication at the first IFAC symposium on advances in automotive control in Salerno, Italy

• Engineering and design responsibility of automotive mirrors to increase performance/quality and decrease cost • Solved vibration problems of the 2003 Lincoln Navigator and Ford Expedition outside mirrors by increasing natural frequency through engineering changes; resulted in Ford accepting new mirror design and winning the James D. Van Putten Jr. senior engineering design award• Led design of new component for the 2005 Ford F-150 outside mirror; resulted in implementation of component • Led team at GM assembly plant in Mexico to solve quality issues on the 2003 Buick Rendezvous; resulted in redesign of component and 100% successful reinstallation