FreshLeads is an ad tech company changing the way insurance agents purchase web-generated leads by cutting-out the lead aggregators and helping the right agents, connect directly with the right prospects, at the right time. Within a fully-transparent platform, agents can easily activate a campaign within minutes, see which website the consumer requested a quote on, set their lead price in a self-serve bidding system, and receive their leads within 5 minutes of the prospect requesting information. FreshLeads is making it easy for agents to control and optimize their lead spend and lead flow!

Britam Holdings Limited, previously known as British-American Investments Company, is a diversified financial services group listed on the Nairobi Securities Exchange. The group offers a wide range of financial products and services in insurance, asset management, property, and banking in the African Great Lakes region. Britam's headquarters are in Nairobi, Kenya, with subsidiaries in Kenya, Uganda, South Sudan, Rwanda, Tanzania, Malawi, and Mozambique. The flagship company of the group is the British-American Insurance Company (Kenya) Limited, commonly referred to by its brand name Britam Kenya.