• Directs complex system management to meet the demands of our rapidly growing supply chain, supporting hundreds of service centers, fulfillment facilities, and distribution hubs across the globe.• Leads Tesla Wire, a global intranet, which serves as the connective tissue that binds together the resources over 100,000 employees depend on.• Sets best practices and key performance benchmarks for a suite of internal and external applications, while reducing budgetary costs by over seven figures through the adoption of in-house solutions. • Directed and launched Tesla Dispatch, an in-house, enterprise-level email marketing solution, increasing the open rate of corporate communications from 32% to 77% over the course of five months.• Works with teams across the company in optimizing content management strategies.

• Advanced an omni-channel sales strategy to grow a multibillion-dollar business by directing the creation, management and adoption of effective marketing plans for digital and in-store deployment. • Collaborated with teams specializing in merchandising, sales, e-commerce, advertising and CRM to produce and execute innovative strategies for major brand launches. • Created scopes of work, budget estimates and timelines for content marketing projects, which included the cultivation of branded content partnerships and influencer relationships.

• Led the digital strategy team in producing strategic programs for major digital engagements that encompassed large-scale websites and cross-platform social execution. To celebrate Hennessy's 250th anniversary, guided content architecture and development for the launch of a Tumblr—a platform that introduced the brand to an entirely new consumer segment. • Collaborated directly with design and development teams to create and shape concepts for brand initiatives and campaigns. In partnership with the National Association of Broadcasters, worked to launch OK2TALK, a safe digital space for teens to discuss mental health. • Developed ideas to enhance audience engagement and craft creative social user experiences through innovative content creation. In order to showcase BP America’s expansive portfolio, helped produce an interactive map detailing the company’s employee network, energy projects and state investments.

• Specialized in multimedia storytelling with a focus on culture and lifestyle. Profiled individuals from all walks of life, from street style innovators to world-renowned competitive eaters. • Produced digital packages that included versatile photo galleries and videos to supplement reporting. Utilized passion for Web 2.0 tools and capabilities to maximize the digital presence of the Medill News Service website. • During reporting tenure, stories were picked up and subsequently featured in local and national publications including the Chicago Journal.

• Conducted interviews for digital editorials and magazine features.

• Worked on several reporting pieces and a variety of interactive projects for Glamour’s website.• Acted as a researcher and fact-checker on major features. • Handled administrative work for multiple departments and the office at large.