Sam Krause Email & Phone Number

Generational change, digital engagement, and AI are transforming engagement paths in every industry. Brand learning and trust are more virtually, socially and horizontally cultivated with Millennials and particularly with Gen Z. Brand merch is the most experiential, brand-intimate, and under-leveraged ad format in this equation. As online engagement grows, the “acoustic” brand impressions merch creates carry more contrast and power. This elevates their necessity and effectiveness in integrated marketing strategies.I’m a research-immersed, data-led content strategist. I devise client and predicament-specific structures that transform brand merchandise “spend” into strategic integrated marketing investment. I show clients how their investment creates value and ROI far in excess of product and deployment costs. Primary research and objective third-party data corroborate recommendations.I’ve written nearly a thousand brand services value propositions, learning from their successes and failures. I’ve onboarded Marketo and helped develop roadmap, ecosystem and segmentation strategies. I’ve navigated oceans of solution designs, presentations, creative exercises and quotes and re-quotes in countless RFQs, RFIs, RFPs and BAFOs. I have helped win, expand and protect contracts with companies such as Honda, Bayer, Coca-Cola, Cigna and many more.