• Developing a vetting process that will be used to help recruit a group of consultants that will disseminate the results of upcoming data and analysis about the state of the queer experience in the advertising industry• Assisting in creating a mechanism to house public-facing data related to LGBTQ+ consumers in a way that is both useful and user friendly

Developed brand architecture, voice training, and guidelines for Mozilla's new brand.Developed brand architecture for another iconic, global brand TBA.

• Creatively researched consumers using both unorthodox and traditional research methodologies to gain deep consumer insights• Led client relationship and projects with a major research company, guiding research and feeding the narrative to their thought-leadership webinars• Developed personas utilizing qual, quant, and AI• Built presentations for client deliverables with flavor, making sure the storytelling and mood complemented the research• Managed GOODQUES’ social channels: designing research, writing copy, and briefing designers• Conducted primary and secondary research for clients in the alcohol, food & beverage, pharma, social media, entertainment, and research industries

• Performed a competitive audit and identified white space in preparation to rebrand of what became IBM Consulting• Leaned into my film background to identify visual patterns in competitors’ communications and how they relate to culturally recognizable visual semantics of film genres

• Conducted research on best practices for welcome experiences and onboarding for a large national insurance company• Used insights to create a list of best practices and developed a metric for defining successful creative• Performed audit on current creative against best practices• Analyzed competitive B2B messaging for a telecommunications company's SMB services

• Used consumer insights and market trends to craft a brand story for a wellness startup• Received instruction and mentorship from top level executives in strategy focused on the 4 Cs framework

• Analyzed the environment, anticipated needs of customers and store, and developed strategies for efficient workflow.• Drove sales of specific products by creating in-store signs.• Took advantage of the opportunity to get my Gen Z coworkers to explain TikTok and other trends.• Starbucks College Achievement Plan Scholar.

• Acquired and vetted new clients.• Managed and grew 50+ new and existing accounts across multiple industries including food & beverage, clothing, health brands, pharma, lab supplies, and hardware supplies.• Identified industry trends, developed plans, and acted as a true strategic partner to my clients.• Researched clients' businesses, industries, competitors, and customers - staying atop industry trends and providing useful insights to my clients to improve their businesses.• Developed strategies to deliver on clients’ goals and KPIs.• Gained and maintained knowledge of clients' businesses, industries, and competitors.• Utilized CRM to organize progress with prospects and active clients.• Fostered a creative and collaborative approach to problem solving with coworkers and customers• Nurtured new salespeople and assisted them in developing sales strategies and making sales• Built strong relationships at every level within customers’ companies and C.H. Robinson• Joined philanthropy committee for Lurie’s Children’s Hospital and helped organized fundraising events• Took on the party planning responsibilities for my group• Consistently recognized for outstanding performance

• Provided operational support to a Sales Exec and his Account Management Team.• Was a direct point of contact for several small accounts.• Set up shipments, managing them from quote to tender to pickup to delivery.• Learned the skills necessary to create and manage my own book of business.