Sam L. Email & Phone Number

Christchurch, Canterbury, New Zealand

Leading a team of people responsible for the efficient operation of our wider marketing technology stack, including email marketing, event management, and general marketing automation functions.Researching and recommending new marketing technology products as well as train/support marketing staff on the best use of our existing martech stack, including designing internal workflows and program templates.Migrated 100+ marketers and 3m+ records to new email marketing stack, ready… Show more Leading a team of people responsible for the efficient operation of our wider marketing technology stack, including email marketing, event management, and general marketing automation functions.Researching and recommending new marketing technology products as well as train/support marketing staff on the best use of our existing martech stack, including designing internal workflows and program templates.Migrated 100+ marketers and 3m+ records to new email marketing stack, ready for nurture-driven engagement marketing. Developed operational programs for data management and delivered new consent preference center, resulting in dramatically improved data quality to almost 50% of database, improved segmentation and large reduction in overall unsubscribe rate. Show less

Christchurch, New Zealand

Dhi Ferrari Cakes is a hand-crafted cake business, specialising in French & Italian patisserie and chocolate. I help design the customer experience, from online to point of sale purchase, packaging, design and retention.

Canterbury & West Coast, New Zealand

My position is under the Chief Customer Officer, who reports to the CEO - we are a globally distributed team of marketing/technology/customer experience experts designing a world-class experience for our customers.I'm responsible for the creation and optimisation of a marketing technology & web stack to acquire, service and retain our customers - and deliver the experience we have designed. This includes a customer messaging platform, customer data infrastructure, digital… Show more My position is under the Chief Customer Officer, who reports to the CEO - we are a globally distributed team of marketing/technology/customer experience experts designing a world-class experience for our customers.I'm responsible for the creation and optimisation of a marketing technology & web stack to acquire, service and retain our customers - and deliver the experience we have designed. This includes a customer messaging platform, customer data infrastructure, digital experience analytics, translation, event delivery and conversion optimisation. Show less

Wellington & Wairarapa, New Zealand

Working across the Marketing Automation and Design & Experience teams with a range of large business and government clients. Focusing on the implementation and delivery of marketing technology including marketing automation, DMP, data layers/tag management, and performant web. Worked with clients on the discovery phase of UX work, marketing & technology advice, and digital strategy.Working as part of cross-functional teams, that mix people with strong technical skills as well as… Show more Working across the Marketing Automation and Design & Experience teams with a range of large business and government clients. Focusing on the implementation and delivery of marketing technology including marketing automation, DMP, data layers/tag management, and performant web. Worked with clients on the discovery phase of UX work, marketing & technology advice, and digital strategy.Working as part of cross-functional teams, that mix people with strong technical skills as well as creative and design skills, to understand complex technical projects and quickly learn new technologies & solutions to manage their implementation.Implemented Salesforce Marketing Cloud, Segment activity measurement, and advised on large scale digital tracking & measurement. Show less

Wellington & Wairarapa, New Zealand

My position is under the Head of Marketing who reports to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.I'm responsible for all things digital at Meridian, including our advertising technology and web platforms used to acquire, retain and service our customers. I influence the strategic direction, roadmap and ultimately delivery of all digital products and features at Meridian. I'm the product owner - responsible for… Show more My position is under the Head of Marketing who reports to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.I'm responsible for all things digital at Meridian, including our advertising technology and web platforms used to acquire, retain and service our customers. I influence the strategic direction, roadmap and ultimately delivery of all digital products and features at Meridian. I'm the product owner - responsible for the management and ongoing enhancement - of our public site, customer site, content site, ecommerce store, marketing automation and other relevant digital services and experiences delivered to customers. A trusted and valued voice in digital/web technology.Designed and implemented customer data layer and analytics across all our digital properties, tracking 2+ million events per month. Delivering insight and tracking valuable metrics relating to acquisition, retention customer experience and performance. Implemented best in class 3rd party tools to deliver a great in-app message and chat experience - becoming one of our best converting sales channels and highly rated support channels.Responsible for building relationships with fulfilment partners and leading international brands (Google Nest, Philips, LIFX) to bring smart home products to the everyday NZ'er delivering a great customer experience through research, purchase and fulfilment.Worked on delivering Smart Homes and Electric Vehicles to the wider New Zealand public in a way that's easy to understand and fun to use. Show less

Wellington & Wairarapa, New Zealand

My position is under the Head of Marketing who reports to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.I am the Marketing Manager for Acquisition, responsible for setting and executing a strategy across all of our segments (residential, business, corporate & agribusiness), delivering experiences and messages that feel tailor made.I manage a team of high performing marketing specialists, as well as managing the design… Show more My position is under the Head of Marketing who reports to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.I am the Marketing Manager for Acquisition, responsible for setting and executing a strategy across all of our segments (residential, business, corporate & agribusiness), delivering experiences and messages that feel tailor made.I manage a team of high performing marketing specialists, as well as managing the design team at Meridian.I'm the product owner of Meridianenergy.co.nz and have helped set Meridian's digital roadmap and strategy.Responsible for setting Meridians smart home strategy, launching shop.meridianenergy.co.nz and the first integrated smart home campaign in partnership with Nest Show less

Wellington & Wairarapa, New Zealand

My position was under the retail programme director who reported to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.Product owner of meridianenergy.co.nz- Managed external agency that was responsible for online advertising- Set performance budget and set up tools and processes to ensure site performed well- Through split testing and performance improvements dramatically lowered site bounce rate and improved key… Show more My position was under the retail programme director who reported to the GM of retail. Retail being the division of Meridian responsible for retailing electricity to customers.Product owner of meridianenergy.co.nz- Managed external agency that was responsible for online advertising- Set performance budget and set up tools and processes to ensure site performed well- Through split testing and performance improvements dramatically lowered site bounce rate and improved key metrics- Wrote digital marketing strategy and worked with internal marketing team and external agencies to put some of it in practice, resulting in highest acquisition numbers in site history.- Created digital standards, and collaborated in the creation of a digital pattern library (http://digitalstandards.meridianenergy.co.nz/).- Created approach to digital data layer for self-service system and website to ensure users are getting a tailored experience through advertising and data.- Worked with vendor on redesign and enhancements to key parts of the site, improving site conversion rates and ensuring a great experience across all devices. Show less

Montreal, Canada Area

My position was below the Director of Ecommerce in the Ecommerce team, which is a team of people looking exclusively after the Air Canada Vacations website and social media.- Initially managed external agency that ran AdWords and external display advertising, later took this in-house and managed with a colleague. Grew online transactions 45% as a result of a complete redesign of the account & an analytics based remarketing strategy. Account consisting of Search, Display, Remarketing and… Show more My position was below the Director of Ecommerce in the Ecommerce team, which is a team of people looking exclusively after the Air Canada Vacations website and social media.- Initially managed external agency that ran AdWords and external display advertising, later took this in-house and managed with a colleague. Grew online transactions 45% as a result of a complete redesign of the account & an analytics based remarketing strategy. Account consisting of Search, Display, Remarketing and third party paid advertising.- Redesign of Analytics reporting, introduction of universal analytics, Google tag manager, unified session reporting, custom attribution model, custom content & channel grouping, enhanced ecommerce and custom dimensions.- Assisted in defining SEO strategy, producing research and data to back up my findings/recommendations.- Moved Air Canada Vacations from a legacy campaign email system to a modern solution that included partially generated emails through RSS feeds, and a/b testing of email content.- Designed and built usable responsive mockups/prototypes with feedback and input from Ecommerce team, for a mobile redesign of the checkout process and primary conversion pages.- Developed internal intranet that hosted analytics data, search research, and acted as a search engine for social networks like instagram. (Wordpress + Custom PHP + Analytics/AdWords/Instagram APIs). This also introduced the ability of automated reporting of campaign performance.- Created a set of reports and data to assist in a focused redesign of specific sections of the site to improve user experience and conversion results.- Designed and managed external build of a series of responsively designed microsites for social media competitions. Show less

Christchurch, New Zealand

- Manage client relationships.- Regular formal and informal reporting and meetings with clients.- Intelligent goal setting and measurement.- SEO and AdWords campaign planning, setup, and ongoing execution.- Content writing and editing for search and conversion.- Using data and intuition to improve traffic and conversions of client websites.- Co-ordinate with clients, their developers, and internal team members of conversion foundry.- Complicated Analytics/Google Tag… Show more - Manage client relationships.- Regular formal and informal reporting and meetings with clients.- Intelligent goal setting and measurement.- SEO and AdWords campaign planning, setup, and ongoing execution.- Content writing and editing for search and conversion.- Using data and intuition to improve traffic and conversions of client websites.- Co-ordinate with clients, their developers, and internal team members of conversion foundry.- Complicated Analytics/Google Tag Manager setup and configuration.Skilled in SEO, AdWords, Analytics and Online Marketing Strategy. Show less

Christchurch, New Zealand

At leftclick, I do ongoing monthly work and one-off projects for a range of clients.Specialties include: - Front end development (html/css)- Search Engine Optimisation.- Search Advertising.- Display Advertising.- Search Research.- Website Reporting & Analysis - Google Analytics & Google Tag Manager.- Conversion Rate Optimisation.Example results:- 240% increase in online conversions while halving cost-per-conversion in 2 months.- 574% increase… Show more At leftclick, I do ongoing monthly work and one-off projects for a range of clients.Specialties include: - Front end development (html/css)- Search Engine Optimisation.- Search Advertising.- Display Advertising.- Search Research.- Website Reporting & Analysis - Google Analytics & Google Tag Manager.- Conversion Rate Optimisation.Example results:- 240% increase in online conversions while halving cost-per-conversion in 2 months.- 574% increase in organic search visits in 4 months- 63% increase in goal conversions with a cost reduction of 2%I manage $1M+ per year AdWords spend on behalf of our clients.I measure results in conversions and return on investment, not rankings and traffic, and ensure we use research and performance data to make decisions. Show less