Sam Lay, Cmp Email & Phone Number

Singapore

Singapore

To lead the National Arts Council's efforts in building People, Public, and Private (PPP) Partnerships; and to foster greater engagement and collaboration with citizens and stakeholders moving forward.

Singapore

- Established Asia Pacific HQ office and strategic business partnerships- Managed and secured early-stage funding for business set-up in Singapore- Provide strategic representation and advisory to key corporate clients and venue partners

Singapore

- Led and managed meeting & events teams in the Asia Pacific region- Responsible for all commercial and client account activities in the region- Responsible for regional M&E performance and P&L ownership- Established strategic partnership in emerging markets and set up operations in India

Xuhui District, Shanghai, China

- Responsible for the P&L performance in the Greater China region- Responsible for developing a strong team of meeting professionals in the region- Responsible for driving service and operational excellence to our clients- Responsible for the business leadership and strategic development of the Greater China region

Xuhui District, Shanghai, China

- Driving overall meetings and events growth in China- Provide country leadership and strategic direction for the market- Establish strong relationship with key accounts, stakeholders and suppliers- Support planning and implementation of global and regional meeting strategy- Deliver successful SMM programmes and initiatives for the China market

Singapore

- Provide operational leadership to drive strategic meeting management programmes- Overall responsibility for relationship with clients at multinational level- Formulate and manage all regional and in-country operational plans- Achieve regional financial goals by driving operational excellence- Oversee implementation of new operations to achieve client deliverables

Singapore

- Responsible for driving strategic meeting management program for the region- Managed and lead the meeting operations in strategic Asia Pacific Markets- Key driver for the expansion of Meeting Services into new and emerging markets - Philippines, Thailand, Indonesia, Vietnam, and India- Regional Congress Lead spear-heading the implementation of the Global Human Health international congress initiative in Asia Pacific- Responsible for the development of audit, compliance and… Show more - Responsible for driving strategic meeting management program for the region- Managed and lead the meeting operations in strategic Asia Pacific Markets- Key driver for the expansion of Meeting Services into new and emerging markets - Philippines, Thailand, Indonesia, Vietnam, and India- Regional Congress Lead spear-heading the implementation of the Global Human Health international congress initiative in Asia Pacific- Responsible for the development of audit, compliance and risk mitigation functions for all regional meeting operations- Responsible for the implementation of key supplier/ partner strategy in the region- Coordination of meeting operations with procurement, finance and compliance to ensure service excellence across more than 20 meeting types Show less

Singapore

- Manage international convention venue projects in Australia, Malaysia, China, and India- Deliver end-to-end pre-opening and post-opening services- Formulate full-scale business plans covering sales, marketing, business operations, space configuration, commercial model, and human resource- Business coordination and communications with various project partners including architects, government agencies, suppliers, developers, investors, and consultants- Provide management… Show more - Manage international convention venue projects in Australia, Malaysia, China, and India- Deliver end-to-end pre-opening and post-opening services- Formulate full-scale business plans covering sales, marketing, business operations, space configuration, commercial model, and human resource- Business coordination and communications with various project partners including architects, government agencies, suppliers, developers, investors, and consultants- Provide management reporting to Suntec board of directors and senior management- Involved in formulation new revenue model supporting Suntec’s growth Show less

Singapore

- Set up business research unit providing intelligence and business analysis- Main driver for business development efforts targeting new and emerging client base- Involved in formulation of sales and marketing strategy for commercial division- Involved in formulation of Business Plan 2011, 2012 and 2013 for Suntec Singapore- Created an extensive MICE industry-wide database commissioned by the Singapore’s Association of Conventions and Exhibitions Organizers and Suppliers… Show more - Set up business research unit providing intelligence and business analysis- Main driver for business development efforts targeting new and emerging client base- Involved in formulation of sales and marketing strategy for commercial division- Involved in formulation of Business Plan 2011, 2012 and 2013 for Suntec Singapore- Created an extensive MICE industry-wide database commissioned by the Singapore’s Association of Conventions and Exhibitions Organizers and Suppliers (SACEOS)- Design and developed business continuity plan for the F&B operations during the 2010 Singapore Youth Olympic Games (SYOG)- Setting up of Ops Centre operations in Suntec Singapore during the 2010 YOG Show less

Singapore

- Business development for exhibition sales department- Sales and account servicing of key exhibition clients- Formulate sales and marketing activities specific to exhibition department- Main driver for Formula One sales initiatives in Suntec Singapore from 2008 to 2010- Design operations monitoring system and workflow during 2009 APEC Leaders Summit- Setting up of the APEC Suntec Venue Ops hub to control operations during the event- Assist Suntec Integrated Media to… Show more - Business development for exhibition sales department- Sales and account servicing of key exhibition clients- Formulate sales and marketing activities specific to exhibition department- Main driver for Formula One sales initiatives in Suntec Singapore from 2008 to 2010- Design operations monitoring system and workflow during 2009 APEC Leaders Summit- Setting up of the APEC Suntec Venue Ops hub to control operations during the event- Assist Suntec Integrated Media to build and establish key shows for the organization Show less

Singapore

- Produce commercially feasible and market-driven conferences in emerging regions- Worked with key industry leaders, partners, and lead agencies to develop full conference program and content in various sectors including: Aviation, Shipping, Oil and Gas, Power, Electricity, Defense Transformation, and Corporate Governance- Initiated and led the sales and sponsorship activities for the conference- Planned and strategize the marketing campaign towards the primary and secondary… Show more - Produce commercially feasible and market-driven conferences in emerging regions- Worked with key industry leaders, partners, and lead agencies to develop full conference program and content in various sectors including: Aviation, Shipping, Oil and Gas, Power, Electricity, Defense Transformation, and Corporate Governance- Initiated and led the sales and sponsorship activities for the conference- Planned and strategize the marketing campaign towards the primary and secondary markets- Coordinated and led the events team in the execution and operations for the conference- Research, plan and invite senior industry professionals as speakers for the conference Show less

- Support destination marketing through lifestyle and entertainment events- Work with the key show producers and concert organizers by providing them with overseas marketing support and local promotion channels- Responsible for the event co-ordination and marketing activities for more than 30 international and regional events which includes music concerts, art exhibitions, official functions, award ceremonies, national day events, and various ethnic festivals- Worked on the opening… Show more - Support destination marketing through lifestyle and entertainment events- Work with the key show producers and concert organizers by providing them with overseas marketing support and local promotion channels- Responsible for the event co-ordination and marketing activities for more than 30 international and regional events which includes music concerts, art exhibitions, official functions, award ceremonies, national day events, and various ethnic festivals- Worked on the opening of SISTIC overseas offices in JB, Penang, and Jakarta- Liaison between STB regional offices and key organizers to provide marketing support- Plan and execute familiarization trips for foreign publications and media agencies Show less

Singapore

- Travel consultancy and ticketing sales to Japanese organizations- Coordinate and plan incentive travel and functions for Japanese corporates- Liaised with the destination management company for the hotel and tour arrangements- Coordinated the on-ground travel arrangements and requirements

Singapore

- Handled IT&CMA’s unique appointment scheduling system- Coordinated the buyers and sellers program- Compiled the exhibition show directory, and produce various marketing collateral- Prepared and translated the Mandarin presentation for the event

Singapore

- Events and exhibition contractor for the 7th Koi Show in World Trade Centre- Responsible for managing the facilities and exhibition shell schemes request- Provision of on-ground event support and liaison for organizer

Master Of Arts - Ma, Museum Studies And Curatorial Practice

Bachelor Of Business, International Tourism

Diploma, Tourism Management