Transitioning from my extensive background in Marketing, I’ve brought a unique perspective to my role as a Project Manager at The Cut, where I specialise in guiding clients through the intricacies of ecommerce, focusing on the Shopify platform. My marketing expertise has been invaluable in understanding our clients' business objectives and driving strategies that are not only creative but also data-driven and results-focused.I manage a diverse range of projects, including full website… Show more Transitioning from my extensive background in Marketing, I’ve brought a unique perspective to my role as a Project Manager at The Cut, where I specialise in guiding clients through the intricacies of ecommerce, focusing on the Shopify platform. My marketing expertise has been invaluable in understanding our clients' business objectives and driving strategies that are not only creative but also data-driven and results-focused.I manage a diverse range of projects, including full website redesigns, custom theme development, re-platforming, and complex integrations with third-party apps and systems. Our clients include boutique brands, large-scale retailers, B2B businesses, and wholesale operations—each with unique needs and objectives that I help bring to life through tailored solutions.I work closely with a team based across Perth and the Philippines, fostering collaboration through daily stand-ups and consistent communication via Slack and Notion. My responsibilities include coordinating cross-functional teams, optimising workflows, and driving efficiency in all phases of project delivery—from initial scoping and estimating to final deployment and post-launch support.In addition to project management, I play a key role in conducting metric analysis and setting strategic directions for our clients. By leveraging data-driven insights, I help shape strategies that enhance site performance, boost customer engagement, and improve conversion rates. My marketing background provides a solid foundation for aligning ecommerce strategies with broader business goals. Show less

Finally - my skill set meets a long standing passion.Leading the expansion of Betts Group Digital Retail Division - across all five brands.Responsible for developing and executing the overarching digital strategy to deliver sales, profit targets and customer engagement.Did I mention the shoes??

Working to find the right digital solution that will add brand value and produce tangible results:- Applying brand strategy thinking to digital and working to integrate across the wider marketing plan.- Setting digital strategic and tactical direction.- Developing cohesive plans that meet budget and timing constraints.- Leading a host of technology partners to build solutions.- Reviewing results with a view to continuous improvement.

Experienced and knowledgeable digital marketing consultant providing these services and more:- Strategy development- Project planning and management- Digital marketing consulting and leadership- Promotional campaign formulation and execution across all digital channels covering bought, owned and earned media.- Providing digital marketing expertise for Agencies, Marketers, Tech Teams and Filmmakers.

- Senior member of the management team and point of reference for 12 staff across all areas of the agency business – creative, technical, and campaign management.- Managed a portfolio of key agency clients directly.- Developed digital marketing and advertising strategy to meet client needs - for direct clients and others of the agency.- Planned, coordinated and managed projects end to end – including: - Formulating client brief - Developing strategy and approach… Show more - Senior member of the management team and point of reference for 12 staff across all areas of the agency business – creative, technical, and campaign management.- Managed a portfolio of key agency clients directly.- Developed digital marketing and advertising strategy to meet client needs - for direct clients and others of the agency.- Planned, coordinated and managed projects end to end – including: - Formulating client brief - Developing strategy and approach - Detailed planning, project management and build - Coordinating implementation - Launch and troubleshooting - Results reporting and optimisation- Managed the monthly billing cycle and account revenue for assigned portfolio clients. Show less

- Managed the agency’s marketing team including six direct reports.- Lead the development of all marketing strategies and plans.- Directed the management and development of the website and online services.- Provided direction and leadership for all agency-wide projects relating to marketing and online.- Coordinated all campaign and promotional activity.

In my last role at Bankwest I was accountable for:- The corporate website, online banking service, all ecommerce facilities and, collaborating with the Marketing Team on any online marketing campaigns.- Designing, planning and coordinating all online development and enhancements.- Consulting and advising the Product and Marketing areas on self service facilities and online promotional activities.- Directing the external marketing agency to formulate media plans and developing… Show more In my last role at Bankwest I was accountable for:- The corporate website, online banking service, all ecommerce facilities and, collaborating with the Marketing Team on any online marketing campaigns.- Designing, planning and coordinating all online development and enhancements.- Consulting and advising the Product and Marketing areas on self service facilities and online promotional activities.- Directing the external marketing agency to formulate media plans and developing marketing assets.- Adherence to internal service level agreements held with Bankwest IT to ensure access to site maintained for customers.- Consulting with Call Centre for front line support of online services.- Responsible for the project management of all milestones and deliverables across the work stream.- Managed a team of project focussed business analysts directly. Throughout my 17 year career there I worked across a variety of roles, inlcuding:- Telling- Supervising- Lending and Sales- Marketing- Training & Development- eCommerce and Digital Marketing- Project Management & Leadership Show less