Samuel Lee Email & Phone Number

Singapore

Singapore

- With Our LEGO Agency- Driving best-in-class strategy and creative evaluation- Social platforms navigation & ecosystem connection thinking- Performance driven narrative & insights - Across campaigns (global, regional, local) and always-on content

Singapore

• Solving business and brand challenges with creative solutions
• Driving content strategy across campaigns and always-on editorial
• Driving new content initiatives and content streams to build audiences
• Strengthening creative effectiveness and output through analysis and measurement
• Building social commerce into the ecosystemHighlights:- Winning Silver for In-House: Experiential Design / Digital Experiences at ADC 100th Annual Awards- Launch of the new LEGO Botanical Collection franchise- Leading.

Singapore

• Currently with The LEGO Agency (in-house agency) in a 50-50 strategic/creative role
• Working with creatives to drive digital/social assets and ensure creative effectiveness for APAC audiences
• Key responsibilities: Identifying relevant content opportunities, Creative Ideation, Content Storytelling
• Currently the APAC representative lead for global social media, since Oct 2018Highlights:- Produced LEGO's most viral social media reactive content (e.g. Tesla's Cybertruck trendjack)- Played Creative Lead (campaign.

Singapore

• Worked with The LEGO Agency (in-house agency)
• Was the interim APAC representative lead for Global Social Media, since Oct 2018
• Worked with a portfolio of intelligence tools (primarily Spredfast, Google Trends) to provide data-driven strategic and social media guidance to APAC markets
• Playing a creative role in campaigns, in terms of strategy and conceptualization, copywriting and creative asset production (photography, videography)
• Secretary for the SingHub's Social CommitteeHighlights:- Was integral to the formation of a content marketing sub-team, made up of 5 individuals globally, that strategizes, plans and creates reactive social content.

Singapore

• Worked with the Global Social Media team
• Was the key coordinator for social marketing strategy across global, regional and local teams
• Managed content planning, community management and performance reporting across several global and local social platforms (Twitter, Facebook)
• Managed content moderation on global digital engagement platforms (LEGO LIFE app)
• Introduced audience profiling based on Facebook Insights to strengthen data-driven/audience-first content marketing efforts across Global and APAC markets (ANZ, SG, MY, HK, TW, JP, KR)
• Event driver for the SingHub's Social CommitteeHighlights:- Was the APAC representative to deliver APAC data-driven insights and learnings to build the global social media agenda- Successfully pitched new content.

• Worked with the Regional Marketing team
• Was in charge of creative content management and editorial planning (on LEGO.com, Facebook pages) to support the digital marketing efforts in SEA (ANZ, SG, MY, HK, TW)
• Was the supporting regional coordinator between global teams and local teams
• Introduced Facebook digital reporting for the SEA Facebook pages
• Supported and managed a new regional agency from onboarding to monthly reviews
• Assisted with photo and video editing (Photoshop, Final Cut Pro) for key campaigns Highlights: - Worked with an influencer to create content for the LEGO Technic Porsche 911 GT3 product launch- Hosted SEA and SG's.

• Worked with the Regional Strategy team
• Conducting primary and secondary market research to uncover company, consumer and competitors and context insights
• Developing strategic brand positioning through brand exploration and moodboard visualization
• Involved in pitching and conducting brand workshops in Singapore and JakartaHighlights: -Introduced video storytelling to convey the proposed brand narrative in a key pitch

Singapore

- Brand audit, competitor and communication strategy, project management, creative conceptualisation- Clients include an international hospitality service company, an ioniser technology copmany, and a premium chinese tea start-up

Singapore

- Worked with the Regional Marketing CRM team- Performance trend analysis, campaign ideation, market research, content strategy, photoshop- Highlight: conducted trainings across the region on how to leverage the in-house visual merchandising platform effectively

Bachelor Of Business Management, Marketing, Corporate Communications

Activities and Societies: SMU Samba Masala, SMU Social Media TeamDean's List for AY 2015/2016 Co-curricular Activities: • Student.

Bachelor'S Degree, Business Management

Courses taken on exchange programme: • Internet Communication: B+ • World Economy and Business: A • Advertising Management: A+ • Services.