Samantha (Fink) Friedman Email & Phone Number

New York, New York, United States

Global Marketing - Social & Influencer Lead social partnership strategy and content marketing for the NFL’s gaming partners, emerging social platforms and creator programs. Responsible for developing and executing new partnership programs to drive engagement with youth audiences and bring new fans into the NFL ecosystem.

New York, New York, United States

New York, New York, United States

Global Brand Marketing - Sports and Content MarketingDeveloped sports marketing strategy from the ground up as the department’s first hire, creating opportunities to drive awareness, purchase intent and brand loyalty through content, partnerships, and complex integrated campaigns- Spearheaded six-month omni-channel ‘Champions Collection’ campaign around the Tokyo Olympics resulting in a statistically significant lift in all brand metrics and top five brand in share of voice- Selected and signed first athlete ambassadors – built customized activation plans to connect with Members and prospects through innovative content and programming, driving above-average platform engagement- Partnership lead for all athlete, team, and league relationships. Led development of pitch materials and proposals for potential partnership opportunities and created strategic filters and scorecard evaluation tools- Owned strategy and development of new social content series, building content processes and infrastructure to prime the distribution of new content across owned media channels- Balanced data and insights with creative power to author strategic marketing briefs ensuring flawless executions across every consumer touchpoint and paid, earned and owned channel

Greater New York City Area

Oversee marketing communications department for the New York Region leading strategy and execution with the goal of generating conversation and increasing awareness across sports, brand and culture initiatives. Audience priorities: Gaming, Basketball, Skate, Surf, Snow, Motorsports, Music, Dance and Art- Responsible for developing annual regional communications plan ensuring all campaigns are executed on-budget and achieve their planned engagement targets- Lead the regional implementation of global, national and local marketing programs executing campaigns across earned media, influencer engagement and content production- Leverage and develop relationships with media, influencers, athletes and partners demonstrating strong understanding of changing media landscape, emerging trends, technologies and innovative tactics needed to reach new consumers - Pitch, develop and distribute moving images content across Red Bull’s owned media network and partner’s channels supporting communications objectives- Manage campaign development cross-functionally, bringing together departments to fully leverage the strengths of the Red Bull organization and its partners

Greater New York City Area

Greater New York City Area

Greater Chicago Area

New York, New York

Developed and executed integrated communications campaigns leveraging the power of sport to speak directly to consumers through media relations, social media, content development and influencer relations

New York, New York

New York, New York

New York, New York

Ann Arbor, Michigan

Wrote and reported original sideline segments, interviewed coaches at halftime, and players post game. Contributed to production meetings and assisted producers as camera and replay operator during live sporting event production of basketball, soccer, baseball and hockey games.

Ann Arbor, Michigan

Produced weekly 30-minute sports show, Sportsnite. Recruited new members and managed 10+ members of team. Developed program ideas, wrote scripts for the show, and filmed and edited packages. Worked as anchor broadcasting scores and highlights of Michigan sports. Awarded Most Improved Show as producer for Sportsnite during the 2011-2012 school year.

New York, New York

Assisted producers with editing sessions, logging tape, compiling clip reels, and selecting announcer’s calls for promotions for 2011 NFL/NCAA Football.Production Manager for college football promotional shoot. Corresponded with 50+ schools to arrange equipment and managed crewmembers for the three day shoot.

Worked as liaison between NBCU in New York and the University of Michigan campus. Collaborated with advisors and the career center to identify candidates for future NBCU internships.

New York, New York

Assisted production staff creating graphics, cutting tape, and compiling research of current events. Contributed during live show in the control room, the television studio, and at team meetings.

New York, New York

Compiled sports media clips, wrote press releases, transcribed conference calls, reviewed trade magazines, organized sports news in a newsletter, checked & interpreted ratings from sporting events & performed basic office tasks.