Sam Licavoli Email & Phone Number

HQ:Arlington, Virginia Office:Bay City, MI

• Since 2012, I have had multiple roles with the Council of Better Business Bureaus, applying myself to the areas of the business that needed me most. Director of Engineering:
• Led a team of onshore and offshore resources focused on the enterprise website bbb.org
• EpiServer CMS
• Implemented engineering processes such as change management, scrum and other agile methodologies
• Enterprise business directory search for BBB.org powered by Apache SOLR.
• Identified major flaws in the implementation of bbb.org penalized by Google's Panda and Penguin algorithms and created a strategy to correct the flaws identified.

Saginaw, Michigan Area

• Oversee high level operations of 12 television station digital properties that generate approximately 46.3 Million monthly page views.
• Evaluated 6 website content management system (CMS) and hosting companies on over thirty metrics directing the multi-million dollar business to change platforms reducing operational costs while increasing overall.
• Managed the transition of 10 enterprise broadcast web sites in 7 weeks, importing 5 years of content, from the incumbent CMS provider Internet Broadcasting to WorldNow.
• Directed Search Engine Optimization project that led to a 50% increase in visits only 2 months after implementation.
• WorldNow Technical Steering Committee Board Member, providing product evaluation and enhancement direction.
• Designed and implemented integration strategy for station school closings and election information acquisition and user experience.

Saginaw, Michigan Area

• Managed content and technical operations at the corporate level for 12 television stations.
• Provided direction to the local content staff at each of the television station locations including content organization, site layout, and workflow process.
• Provided business and technical analysis to upper management while evaluating new vendor services.
• Project managed integration initiatives including video acquisition and distribution platform, mobile site hosting, iOS and Android applications, and other related services
• Created an new business unit and software as a service application (SAAS) that provided a new revenue stream for Meredith. The primary function of the application automated obituary and death notification information.

• Managed the day to day operations of www.wnem.com; publishing the locally created content including video, articles, slideshows, and custom interactive experiences.
• Copy edit television news stories written by reporters and publish them to the most engaging and appropriate sections of www.wnem.com
• Create and modify graphics to accompany and enhance the digital articles, video stories, and place into collections for use as slide shows.
• Setup and coordinated live webcasts of special events, including the first live stream event for the Meredith Corporation television websites.
• Worked directly with sales staff and their clients to create interactive marketing campaigns and all of the components they contained.
• Created special flash interactive site for WSMV.com showcasing the lives of individuals struggling to live their lives with HIV/AIDS.

• Responsibilities included the everyday operations of the information technology hardware and software that served the engineers, management and production personnel.
• Installed and configured servers running Windows NT 4.0, 2000, and 2003 servers running Active Directory, DHCP, DNS, RAS, Exchange 5.5, 2000, and 2003 servers, Symantec Antivirus, MS SQL 7.0 and 2000 Server, Veritas.
• Creation of custom Visual Basic Application that tracked the production process and aided the operators.
• Business process analysis and solution creation.
• Configured of VPN service between U.S location and sister company John McGavigan LTD in Scotland.

• Managed a department responsible for $8 million dollars in annual gross revenue and led a team of over 20 people that were responsible for direct sales, product merchandising, and customer service.
• Interviewed, hired, and trained new sales employees.
• Responsible for the entire retail store when upper management was not present
• Designed sales floor layout for seasonal items and merchandise display.
• Purchasing, product management and merchandising inventory management.

• Site Design and Implementation
• Creation of Custom Graphics
• Creation of Custom Flash Objects
• Development of Box Office Ticket Sales Software