• Utilizes media planning and buying tools in the implementation of digital ads.• Delivers accurate and timely tracking reports, which includes but not limited to: post campaign reports, spending reports, value measurement, etc• Identifies trends and insights in order to optimize spend and ad creatives.• Evaluates emerging digital analytics and marketing technologies; provides thought leadership and perspective for adoption where appropriate.

• Built partnerships with Fortune 500 companies, Michelin-starred restaurants, and premier ranked hotels locally and abroad.• Established learning and development programs for the professional growth of undergraduates and alumni. • Handled international internships and cultural exchange programs, including visa provisions for deployment. • Member of Faculty for the Senior High School Program. • In-charge of the Enderun Alumni Association and its programs.

• Maintained an open dialogue with students to discuss internship and career options related to their course. This involved helping students draw action plans for future employment, further education and additional training and supporting them to achieve these goals. • Managed international internships from initial placement until completion of the program. This included coordinating with department heads and faculty to assess capabilities of students and match them with a suitable property. • Liaised and negotiated with Enderun industry partners on student placement. • Planned and organized careers fairs and activities for students. Conducted pre-internship seminars to better equip students for their internship deployment.

• Community Management• Social Media Listening • Social Data Analytics

• Crafted marketing and sales materials as well as press releases and news/lifestyle articles for promotions.• Handled brand and reputation management by helping develop events and activities for the theme park.• Handled media relations and headed in-park television and magazine shoots.