I am currently the Chief Marketing Officer and co-founder of Amplify, evolving from its predecessor Amplify.link which I founded in 2019 and served as CEO until its acquisition in February 2022.At the new Amplify We're building The New Music Economy by artists, for artists.Our vision: to build the new music economy—where artists can earn to their full potential, without traditional limits.Amplify empowers artists to connect more deeply with their audiences and create new, sustainable income streams that they own and control outright.

Amplify.link empowers creators to own and monetise their fan relationships.Our team builds best-in-class digital tools and provides expert knowledge to help connect creators with their audiences.Our mission: To allow as many artists and creators as possible to create sustainable independent* businesses around their passions(*Where independence is defined as the freedom to choose the right way to deliver your projects and gives you control over the decisions that affect your career. We aren’t anti-label, we’re pro-artist.)What have we done so far?Built one of the most popular music smart linking services in the world. Connecting tens of thousands of creators to millions of their fans around the world.Almost all of this has been achieved organically, due to our team's extensive experience in the music industry and running a digital marketing agency.Why did we create Amplify.link?Artists and creators are at the mercy of algorithm changes and lack financial security. Not being able to directly engage with your fans comes at a great cost to artist and creator businesses.Amplify.link allows artists and creators to own their fan relationships end-to-end.In the same way that technology has democratised the distribution of music and content, we want to do that with marketing and fan engagement. We want are empowering creators.Our visionA world where artists and creators are truly free to realise their full creative potential. Where audiences can engage with art and artist and creator and content genuinely and meaningfully.

Reload Sound is inspired by their love of Hip Hop, RnB, Dancehall, Afrobeats, UK Rap, Reggae, Neo-Soul, Amapiano, Future beats, soundsystem culture and global bass music. Joining the dots between genres, scenes and eras. Drawing for most the impactful tunes of today, alongside exclusive edits, remixes and dubplates, and digging deep for selections from back in the day. The vibes immaculate.A project that started as two friends drawing for some of their favourite classic records and paying homage by editing and remixing them during the pandemic has inevitably led to them wanting to showcase that music and energy in clubs and on the radio. Catch their monthly SWU.FM show, every second Saturday of the month.Reload Sound... The vibes immaculate

A digital agency built for tomorrow. Amplifying brands through people and culture.We are creatives and ideas people who will do whatever it takes to get your message heard and drive your brand outcomes. We use best in class modern social media strategies, influencer marketing, events, media planning, video, and everything in between.My role in LOUDD: I am an accomplished Digital Marketing specialist with a passion for creating and executing innovative culture driven Social Media campaigns. A proven track record in successfully delivering business outcomes across a range of industries using a multifaceted skill set.With a focus on achieving client goals through broad-ranging Digital Marketing strategies, I have proven expertise in strategic Social Media thinking, executing innovative Social Media campaigns, growing online audiences and increasing website traffic. With extensive digital industry knowledge, I am able to engage diverse teams of specialists to deliver projects from across the spectrum from managing SEO and content campaigns, through to influencer outreach and managing complex web development builds.

This was a varied role which mostly focused on social media campaign management, digital marketing strategy and account management for a range of clients across varied industries, with responsibilities including:- Co-ordinating Social Media campaigns across Facebook, Twitter, Instagram and Linkedin (with some campaigns receiving organic reach in the millions)- Social media community management and social listening- Digital marketing strategy consultations and campaign planning with clients- Account management and client liaison- Copywriting and blog writing- PR- SEO inbound link building and creating SEO optimised content to increase organic search engine page rank- Overseeing web and graphic design and branding projects

Reporting to the sales and managing directors I developed marketing campaigns on and offline to promote AMA’s accounting software solutions and related services. Responsibilities included social media marketing, email and postal marketing, media buying, PR, event organisation, copywriting and blogging, web design and development, account management and client liaison.- Co-ordinated the company’s marketing efforts, creating a monthly marketing plan and implementing changes following regular planning meetings.- Monitored, analysed and reported on the success of company marketing campaigns to sales director and managing director.- Designed and wrote engaging copy for marketing material such as flyers, blog posts, brochures, e-mail shots and direct mail.- Developed, managed and grew the company’s social media channels (Twitter, Linked In, YouTube). - Set-up and managed the company’s Google Ad words campaigns, making on-going amendments to improve effectiveness and grow conversions.- Co-ordinated the companies SEO campaign, which resulted in first page Google rankings for many target keywords.- Organised the logistics, marketing and content of training and product seminars for prospects and clients. - Managed existing customer base, dealing with queries and communicating company messages via telephone or email.- Demonstrated initiative by undertaking a complete re-design of the company website, using advanced web design skills across Joomla, Wordpress, CSS and HTML.- Completed a Photoshop training course to improve my capabilities.- Conducted email marketing campaigns using DotMailer software. Creating the designs, split-testing them and analysing the results to optimise future campaigns.- Increased product knowledge, in order to confidently relay the benefits of very complex software solutions to prospects.

Project Managing advertising placement within magazine portfolio from initial design through to print.- Chasing advertising copy quickly and efficiently through email and telephone, offering excellent customer service to advertisers.- Following work flow processes from initial booking, through to preparing advertising for the print deadline.- Acting as the client’s point of contact for advertising copy, liaising between publishers, sales and design teams.- Dealing with enquiries internal and external, face-to-face, by e-mail and telephone.- Provided weekly status updates on magazine portfolio, including sales figures and the status of the design workload.- Gained experience with InDesign, Photoshop and other publishing design processes.- Member of the ‘Support Team of the Year’, recognised at the company awards for team performance.

Arranging on-site visits and providing assistance/troubleshooting for Lloyds TSB branches throughout the UK.- Negotiated between Bank and maintenance contractors. Chaired meetings of onsite staff, engineers & contract managers.- Managed maintenance through Lloyds TSB branch network, accurately prioritising issues and managing national contractor’s in line with agreed KPIs & SLAs. - Communicated daily with upper management updating accordingly and consulting with reference to future policies.