Entrepreneur Sam Lucci is giving away his most valuable trade secret honed over 50 years in Greater Pittsburgh business – his proprietary Behavior Code (the B-Code™), which has cracked the mystery on human behavior. Today he co-owns Cabinet World Kitchen & Bath Design Center and Bath Fitter of Pittsburgh, the largest kitchen/bath design and installation companies in the region, and is the founder/president of Platinum Edge Sales Training and the non-profit Think More-React Less Educational Initiative.A former teacher with a passion for helping people, Sam has spent over $4 million in R&D in developing the B-Code™. And he wants everyone to have it, with the instructions given away as a free video on demand program at www.thinkmore-reactless.com.Sam has shared the story of his journey and personal transformation as a business leader and human being in the book Think More-React Less, available on Amazon.com. To expand the B-Code™ educational outreach, he is seeking to raise $10 million for his Think More-React Less non-profit from large and small funders who share the vision for transforming lives and careers.He’s also looking to identify qualified individuals to train as B-Code™ instructors, employers wanting to supercharge their sales teams, and sales professionals who want to dramatically increase their closing rates and income levels.About the B-Code™ -- It explains human behavioral science and when applied produces predictable results. It also helps people understand their emotional system – their “ego” – the root source of long-held beliefs which hold them back – the intentional process of thinking and reaching decisions – and how to overcome dysfunction in business and at home. The B-Code™ has been deployed to train Sam’s sales staffs as well as owners of other companies. Salespeople embracing the B-Code™ have tripled their sales and income and achieved sales closing rates of 80% in an industry where 25% is the norm.