Sam Macleod Email & Phone Number

London, Gb

New York, Ny, Us

I do demand gen.

London, England, Gb

Beamery’s Talent Lifecycle Management platform allows enterprises to create more human experiences for all talent, and unlock the skills and potential of their global workforce. We help organizations identify and acquire top talent, move the needle on DE&I, close key skill gaps and retain top performers.

London, England, Gb

London, Gb

Clerkenwell, England, Gb

Mrs Wordsmith is one of hottest ed-tech start-ups in the UK with an aim of transforming the way children learn language. I owned user acquisition and helped drive a $11m Series A.- Led a copywriter, CRM manager, social media manager, paid freelancer and web developer- Achieved MoM growth (direct sales)- Launched their first Black Friday and Christmas campaigns across all marketing channels- Dramatically scaled paid budgets to over £500k per annum by the end of contract- Planned and launched our referral programme- Untangled our messy CRM and created a beautiful, on brand, CRM strategy that tied directly into our new marketing automation platform

London, England, Gb

Pusher is one of the most popular developer friendly APIs in the world - I managed acquisition for them.- Managed 4 team members including content, product marketing, design and a full stack developer- Led the company to 5 months of continual MoM growth (minimum +15%)- Hands on with our content strategy and promotion through in-house resource, external promotion and guest writer programmes (driving 100% organic traffic growth YoY)- Hands-on with our paid acquisition, creating campaigns and halving CPA on Google Ads, Facebook and Twitter- Mapped out key acquisition metrics, including CPA, CAC, LTV and Churn

Los Angeles, Ca, Us

The world’s most popular venue and the largest live entertainment company. - Leading all digital activity within their UK venues, including; paid acquisition, website management, social media, content, CRM, attribution modelling, app strategy- Worked with a leading data provider to segment our customer audiences and create user journeys and personas for increased personalisation across all channels- Managed and delivered our 2016/2017 CRM strategy to maximise retention and revenue - Built our attribution model for customer acquisition to increase effectiveness from marketing channels- Project manager for the companies app strategy, which included stakeholder management, customer engagement, delivery and V2 planning - Our content strategy won a gold and bronze award at the Content Marketing Awards 2016 for “Best use of Data & Insight” and “Best use of Innovation” respectively

Edinburgh, Gb

As one of the fastest growing tech companies in the UK, my experience at Skyscanner was a terrific opportunity to manage our UK marketing strategy and drive innovation in growth.- Involved in our UK marketing strategy, including content, social media, partnerships, paid acquisition and influencer engagement- Identified key strategic partnerships and delivered them to measurable goals- Part of a working squad that tested mobile app ads, scaled the platform until plateau and then identified new ops for growth - Worked with over 30 digital influencers to promote Skyscanner and provide low-cost amplification opportunities- Part of a team that developed the Shorty award-winning campaign “24 Hour Periscope” (21m impressions in 24 hours)

Glasgow, Lanarkshire, Gb

Yomego was one of the first social media agencies in the UK, although we did a lot more than just social. As well as managing a team of account managers I also directed the outputs from the community management team, project management team and co-ordinated all paid advertising activity.- I directly owned relationships with major clients including Tesco, Dunnhumby, Disney, Marvel, DC Comics, and Olympus- When set aggressive revenue targets, I constantly delivered, with over 200% growth during my time at Yomego- Fanatical project management, creating tight SOWs, liaising with our dev studio and ensuring that we were on time and on budget, always- I directly managed five community managers, two account managers, two paid managers, and two blogger outreach managers, and helped align their outputs with the requirements of clients and the studio- Started our paid advertising team and grew it to make up 20% of company revenue- Developed social media strategies for major international brands, including playbooks, tone of voice and escalation policies- A campaign I delivered for Tefal won a BIMA and a Drum award for best campaign and microsite

Us