Director Of External Relations, Events
Current
Vancouver, British Columbia, Canada
The Calendar is a student-run organization created to foster community and student engagement at UBC. By hosting various events, as well as being a marketing platform for a multitude of other campus organizations, The Calendar continues to have a profound impact on the student experience at the Vancouver campus. Events have been featured on CBC, Macleans, and Good Morning America. - Supervise Executive and Representative teams, consisting of 80+ individuals- Lead the External portfolio and directly manage team members to increase community partnerships and sponsorships with other Vancouver-based organizations through email and social media public relations. Examples of partnerships facilitated: Lululemon, Herschel, Vancouver Canucks, World Rugby Sevens, Blueprint Events and others- Analyze and manage social media analytics to maintain an average reach of 60,000+ people a week- Continuing to grow an Instagram audience of over 21,000 followers, by facilitating the creation of engaging content that includes story takeovers, contests, giveaways, and campus-wide activations. - Plan, market and execute campus-wide traditions and events including UBC Polar Bear Swim, UBC snowball fight and UBC Homecoming which can reach up to 10,000+ attendees.- Plan, market and execute large-scale ticketed flagship events including our annual Garden Party, Halloween Party, Christmas Party and others.- Increase brand awareness through various pop-up events and social media strategy