In charge of marketing efforts for the entire company. Our flagship product is SportTracks.mobi, a fitness tracking platform for running, cycling, swimming, triathlon, rowing, and other endurance sports.∙ Created initiatives that doubled signup conversions and sustained 20% overall growth∙ Reached 32% increase in sales by introducing an annual Cyber Monday marketing campaign∙ Redesigned and optimized key company web pages and dramatically increased conversion rates∙ Strategy, execution, and analysis of all marketing efforts∙ Collaborated with CEO, partners, media, prospects, and influencers∙ Coordinated projects with contract workers and customers∙ Designed and coded key website pages, strong-performing landing pages, marketing-related in-app elements, email drip campaigns∙ Created successful PPC campaigns in Google Ads, Facebook and Instagram∙ Ran the monthly email newsletter that utilized original content marketing

Managing Editor of content, leading a team of writers and editorsDesign Director of content, leading a team of graphic artistsProject Manager of high-profile marketing campaignsInterdepartmental liaison for account executives, developers and video production teams to effectively implement and optimize contentMaintaining and growing a team of freelance writers Constant analysis of metrics to gauge effectiveness and uncover opportunities

In charge of several corporate social media accountsActing as Managing Editor of B&H Insights, the public-facing company blogAnalysis of metrics to identify the most effective content topics and strategiesCollaborating with account executives, designers, developers and video production teams to effectively implement content across multiple channelsDeveloping short and long-form content, video scripts, reviews, tutorials and email blast copyProducing content that transforms complex technical material into easy-to-understand copy that's entertaining to read, and videos that reward the viewer for watching.

Core member of a small team that built, launched and popularized the successful online B&H InDepth Learning Center and B&H Insights blog. Regularly partnered with outside vendors to create effective sponsored content campaigns. Wrote hands-on reviews, tutorials, tips and tricks articles, blurbs and web copy for the B&H InDepth Learning Center, email blast campaigns and the main B&H website.

Wrote persuasive, yet technically-informative copy for the print edition of the B&H catalog. I was the lead writer in the company's first foray into email marketing. In addition, I wrote scripts and acted as on-screen talent for the company's first YouTube videos. Essentially, I was brought into the Advertising Department as a catalog writer, and before long I was playing a major role in defining the company's corporate presence in new media.

Assisted customers with purchase of pro audio and pro video equipment. I am an expert at troubleshooting and piecing-together audio and video studios and rigs.