Sam Mayo Email & Phone Number

Santa Clara

Game and product marketing at NVIDIA spearheading major campaign, product, and content marketing initiatives for NVIDIA within the industry. I lead:• Campaign marketing for NVIDIA’s research-driven competitive games initiative "Frames Win Games", and NVIDIA Reflex game integrations.• Content marketing partnerships with high profile game publishers including Valve, Riot, EA, Ubisoft, Epic, and Activision Blizzard.• Product marketing for G-SYNC esports displays and the NVIDIA Reflex Latency Analyzer.• Business development and partner relations within the esports ecosystem (teams, venues, events).• Esports bootcamp initiatives with top level pro teams, including player development, product research, and content creation for NVIDIA marketing campaigns.• Collaboration and alignment with NVIDIA research and development teams.

Palo Alto

Heading up the community strategy for the Machine Zone product portfolio. Responsible for developing the team and strategy to support and build upon a valued player base.• Defining/leading the communication strategy for the Machine Zone product portfolio• Leading/mentoring community management team• Events and planning - define, execute, monitor, and run in game and out of game events• Develop influencer strategies with the goal of expanding brand awareness, working directly with high profile celebrities/influencers• Collaborating with marketing on major TV ad UA campaigns• Ownership of brand voice, messaging, and distribution through in-game blogs, chat, and social media• Execute crisis management strategies to defuse and mitigate issues when they arise• Monitor game servers to ensure stability and fair game play• Monitor game releases and promotions providing immediate feedback to Live Operations/Design• Analysis - qualitative and quantitative reporting to help shape features and audience growth

San Francisco Bay Area

Transferred to EA's global headquarters in Redwood Shores, CA. Primarily responsible for the overall community management strategy for EA Mobile games, while also regarded as a community management leader within the greater organization.• Oversee community management and player engagement strategy for EA Mobile, managing a team of Community Managers embedded in various EA studios.• Social media marketing, administration, moderation, and social strategy development across major channels (Twitter, Facebook, YouTube).• Developing world class VIP and player loyalty programs.• Create effective social marketing programs that increase player engagement, positive sentiment, and acquisition.• Liaison with EA’s customer experience team to deliver the optimum player experience and feedback loop.• Oversight in effective game design and deployment of in-game community management (mobile-optimized community pages, forums, FAQs, tips & tricks)• Centralize and disseminate best practices when it comes to customer lifecycle marketing, community/forum management, social marketing and CRM.• Coordinating global marketing plans with internal cross functional partners.• Scale and drive best-in-class practices across our mobile game communities (in-game, and outside of game).• Drive continual analysis and report out on health metrics of our game communities, leveraging customer satisfaction (CSAT) surveys, sentiment reporting, reviews, and player feedback.• Collaborate closely with team of Community Managers, Product Marketing, and cross-functional publishing and central service teams.• Develop crisis management and escalation strategies for the mobile label.• Oversee improvements to EA Mobile's web presence and SEO on behalf of the mobile product marketing group.

Melbourne, Australia

Managing social media, forums, PR, branding, and customer support for all Firemint/Iron Monkey/Firemonkeys titles under the EA Mobile label.• Social media marketing, administration, moderation, and social strategy development across major channels (Twitter, Facebook, YouTube) for all Firemonkeys titles.• Developing and running world class VIP and player loyalty programs.• CRM on web, mobile, and in-game (forum, blog, social media, in-game news feeds, support site)• Developing, administrating, and moderating the Firemonkeys customer support site.• Managing the studio support coordinator, guiding the coordinator to achieve the studio's customer support goals.• Driving PR campaigns for the studio, developing and maintaining relationships with key members of the press.• Partnering with global PR on promoting our games, our studio, and EA.• Staffing interviews and press demonstrations.• General copywriting (game manuals, product descriptions, fact sheets).• Coordinating global marketing plans with internal cross functional partners.• Working closely with platform partners on promotional efforts (Apple, Google, Steam).• Developing best practices across all areas of community management and disseminating to other EA community managers.• Assisting other community managers within our label by advising on customer support, social media, whale management, and general community management strategies.• Title launch strategy development and execution with the product marketing and product management teams.• Assisting the development teams with the guidance of their projects based on a constant player feedback loop.• Monitoring consumer sentiment and regularly reporting health metrics to leadership.• Ensuring our brands are effectively managed and correctly represented to the public.

Melbourne, Australia

During my time at independent studio Infinite Interactive I took on multiple roles across many projects, shipping titles on all major platforms.• Community management of core players on internal and external channels• Monitoring the support channels, providing expert technical support where needed• CRM on the web, mobile, and in-game (forum, blog, social media, in-game news feeds, support site)• Marketing and promoting the studio through media liaising, events, and promotions• Regular liaising with publishers and business partners• Build delivery to publisher QA teams• Collaborate with the publisher on marketing campaigns• Game submission to first party (Steam/Sony/Microsoft/Nintendo)• Managing ESRB and PEGI rating board submissions• Creation and distribution of media kits for self-published titles• Management of internal QA teams, providing daily tasks and feedback• Test plan development and implementation• Moderation of the internal bug tracking system, including prioritizing and reassigning bugs when appropriate• Management of external publisher QA teams and their bug tracking systems• Ensuring titles are certification compliant with first party (Nintendo Lotcheck, Sony TRC, Microsoft TCR