Continuously driving enhancement of customer experience through the development and implementation of innovative products and services. My role focuses end-to-end management of product marketing initiatives and processes including design solutions, agency management, budget management and procurement of products for South African Airways (these include onboard, lounge and uniform projects).

I worked as Advertising Controller responsible for marketing and advertising requirements within South East and West Asia with a portfolio of 11 markets across the region. Lead local team of advertising and media agencies and suppliers to produce strategic, creative and cost-effective marketing and advertising solutions to support key commercial requirements of the strategy.

Account managed the agency’s largest account at the time – DStv MultiChoice, as well as Coca-Cola Fanta and Sprite and the Avis accounts. Ensured client requirements were met through strategic and sound creative solutions. Managed and fostered client relationships.