Samantha Mcmanus Email & Phone Number

Chester, England, United Kingdom

Chester, United Kingdom

• Responsible for leading a team of performance-driven marketers, delivering expertise to drive revenue growth across GBG’s core value propositions; acquiring new customers along with keeping and growing the number of.
• Member of the senior marketing management leadership team driving strategy and decisions for the business.
• Responsible for hitting key business targets, such as the quantity and quality of new business opportunities, the speed in which those leads and opportunities convert to customers and helping increase the NPS score and.
• Created and lead the performance marketing plan and worked with senior leaders across the business to get buy in and to ensure the marketing strategy and activity was closely aligned to the commercial business.
• Developed the paid and organic activity measuring against GTM budget using core metrics such as CPA, ROI and CLTV.
• Lead on the content marketing activity required to generate awareness and interest with GBG – positioning us as a thought leader and subject matter expert in our chosen markets.

Chester, United Kingdom

Chester, United Kingdom

• Created and managed all multi-channel marketing plans to drive interest, conversations and leads for the business units that ultimately drove positive ROI.
• Managed marketing budgets and raised POs for all activity.
• Managed the event programme for the business units, from booking stand space, design and build, to creating the fully integrated campaign activity including PR, social media and email communications, product collateral.
• Identified and managed opportunities for speaker presentations to showcase GBG as thought leaders in our target markets.
• Was a brand advocate and created on brand marketing communications including sales toolkits, product literature, emails to customers and prospects, PR material, event communications and collateral, blogs and award.
• Ensured the business units were always front of mind within its target audiences.

Chester, United Kingdom

• Commercially focused B2B marketing manager who supported and drove the growth of Close Brothers Asset Finance and Close Brothers Leasing and Rentals divisions. Delivered both strategic and tactical marketing activities.
• Managed all marketing communications and brand awareness for the divisions within my remit including; public relations, sponsorship, affiliate partner marketing, events marketing and execution of incentive-led campaigns.
• Liaised with editors/managers of publications regarding advertisements, editorials, white papers, press releases and digital activity
• Worked with the digital team to develop integrated campaigns across websites, social media, email, PR, direct mail and advertising.
• Worked with the design agency to manage the production of corporate materials, from design to print and delivery, including leaflets, factsheets, brochures and newsletters. Acted as a brand guardian, ensuring the.
• Managed the process of segmenting and profiling key SME audiences for campaigns.

Chester, United Kingdom

• Main responsibilitiesPR/Digital/Direct
• Working with the PR and Communications Executive and the Digital Marketing team to develop campaigns for the 11 businesses across websites, email and direct mail campaigns.
• Liaising with editors/managers/agencies regarding advertisements, editorials, eshots to generate additional leads to the Sales Co-ordinator population and increase exposure of the Close Brothers Brand.Brand
• Ensuring each business unit complies with Close Brothers Asset Finance brand guidelines.
• Look to develop innovative ways to increase Brand awareness so to develop additional cross sell opportunities. General
• Develop and maintain the campaign marketing activity calendar

Cheshire

Responsible for the development, management and execution of the business’ marketing strategy; generated new leads for the recruitment consultants to convert into new business.Achieved goals to retain all existing clients whilst exploring ways to identify new clients in order to grow the size and turnover of the business. This was achieved through.

Chester, United Kingdom

Managed all marketing campaigns for a number of football club credit card programmes with a strong focus on online marketing. Campaigns include emails, own and partner websites (banners, MPU, editorials etc) and content for affiliate and aggregator sites. Understood the importance of SEO to drive traffic to acquire new customers. Responsible for driving.

Chester

Primary responsibilities were to write data briefs and make recommendations for retail and cash marketing campaigns (e.g. Banking Code notification, Account Conversions and Affinity Activation). Develop data strategy through understanding customer behaviour, and make recommendations of who the target populations for a plethora of customer campaigns should.

Chester

Delivered existing added value product/services to existing Customers through management of relationships with external retailers e.g. MBNA Travel Club (in association with Thomas Cook), MBNA Wine Club (Laithwaites), Travelex & the A&L “MoneyBack Partner” Programmes (including Hertz, Thistle Hotels and My Travel).Crucially the role required negotiation.

Bsc International Business And Modern Languages (French)

Key areas of study: International Marketing, International Business, International Economics, International Finance, French, European Law.

A-Levels, French, Maths, Geography, General Studies

GCSEs: Grade A* Geography Grade A French, German, Technology, English Language, English Literature Grade B Mathematics, Religious.