Samantha Mcmanus Email & Phone Number

England, United Kingdom

Chester, England, United Kingdom

Chester, United Kingdom

• Responsible for leading a team of performance-driven marketers, delivering expertise to drive revenue growth across GBG’s core value propositions; acquiring new customers along with keeping and growing the number of existing customers through integrated multi-channel marketing campaigns.• Member of the senior marketing management leadership team driving strategy and decisions for the business.• Responsible for hitting key business targets, such as the quantity and quality of new business opportunities, the speed in which those leads and opportunities convert to customers and helping increase the NPS score and reducing existing customer churn.• Created and lead the performance marketing plan and worked with senior leaders across the business to get buy in and to ensure the marketing strategy and activity was closely aligned to the commercial business objectives and ambitious organic growth targets.• Developed the paid and organic activity measuring against GTM budget using core metrics such as CPA, ROI and CLTV.• Lead on the content marketing activity required to generate awareness and interest with GBG – positioning us as a thought leader and subject matter expert in our chosen markets. • A key stakeholder in GBG brand ownership and champion of its development.• Used insights and intelligence that impacted GBG’s performance, including customer, market and industry insight to generate positive performance across marketing.• Analysed performance and results to implement a constant flow of optimization – creating an environment where testing, learning and improvement is a pre requisite to success.• Managed the performance marketing team and was successful in ensuring team delivered objectives and KPIs.• Managed relationships with freelancers and agencies to support marketing operations aligned to objectives

Chester, United Kingdom

Chester, United Kingdom

• Created and managed all multi-channel marketing plans to drive interest, conversations and leads for the business units that ultimately drove positive ROI.• Managed marketing budgets and raised POs for all activity.• Managed the event programme for the business units, from booking stand space, design and build, to creating the fully integrated campaign activity including PR, social media and email communications, product collateral and brochureware, merchandise and networking opportunities.• Identified and managed opportunities for speaker presentations to showcase GBG as thought leaders in our target markets.• Was a brand advocate and created on brand marketing communications including sales toolkits, product literature, emails to customers and prospects, PR material, event communications and collateral, blogs and award entries.• Ensured the business units were always front of mind within its target audiences.• Fully responsible for creating innovative and thought-provoking content related to the business units and their products on the www.gbgplc.com website and support other regions where required.• Took an active interest in our competitors and industry bodies and key influencers to keep abreast of all initiatives and developments.• Worked with the Group Head of Marketing Operations to identify areas for corporate sector and cross-sell campaigns and explored Account Based Marketing initiatives.• Worked closely with the sales teams to understand key verticals and created a pipeline of news and developed a resource library of case studies and testimonials.• Was a customer advocate and created customer-centric campaigns aligned to needs.• Presented at monthly management meetings and sales meetings and was involved in driving the business unit strategy through marketing.

Chester, United Kingdom

Commercially focused B2B marketing manager who supported and drove the growth of Close Brothers Asset Finance and Close Brothers Leasing and Rentals divisions. Delivered both strategic and tactical marketing activities to support a business with multiple offices spread across UK. Key Responsibilities:• Managed all marketing communications and brand awareness for the divisions within my remit including; public relations, sponsorship, affiliate partner marketing, events marketing and execution of incentive-led campaigns. • Liaised with editors/managers of publications regarding advertisements, editorials, white papers, press releases and digital activity• Worked with the digital team to develop integrated campaigns across websites, social media, email, PR, direct mail and advertising.• Worked with the design agency to manage the production of corporate materials, from design to print and delivery, including leaflets, factsheets, brochures and newsletters. Acted as a brand guardian, ensuring the adherence to the Close Brothers brand guidelines and that all material is compliant. • Managed the process of segmenting and profiling key SME audiences for campaigns.• Worked closely with the various agencies including, PR and design and print.• Responsible for overall management of budgets and plans for the divisions I managed and ensured that return on spend was maximised for each division. • Supported the Head of Marketing on various projects. • Helped to build business cases to drive new projects that will enhance the marketing proposition.

Chester, United Kingdom

Main responsibilitiesPR/Digital/Direct• Working with the PR and Communications Executive and the Digital Marketing team to develop campaigns for the 11 businesses across websites, email and direct mail campaigns.• Liaising with editors/managers/agencies regarding advertisements, editorials, eshots to generate additional leads to the Sales Co-ordinator population and increase exposure of the Close Brothers Brand.Brand • Ensuring each business unit complies with Close Brothers Asset Finance brand guidelines.• Look to develop innovative ways to increase Brand awareness so to develop additional cross sell opportunities. General • Develop and maintain the campaign marketing activity calendar• Supporting the Head of Marketing in segmenting and profiling key SME and broker audiences for campaigns.• Producing reports to understand/demonstrate the success of campaigns.

Cheshire

Responsible for the development, management and execution of the business’ marketing strategy; generated new leads for the recruitment consultants to convert into new business.Achieved goals to retain all existing clients whilst exploring ways to identify new clients in order to grow the size and turnover of the business. This was achieved through increasing our contact database, networking and using marketing collateral to explore new sectors.I was responsible for end to end management and implementation of marketing campaigns – including designing and writing content for email campaigns, creation and advertising of new job posts, writing blogs and website commentary, creating bespoke landing pages and updating new features and website content, creating and managing Direct Mail campaigns and identifying other marketing channels appropriate for each new campaign idea.Redesigned, developed and managed the company website to ensure the content was tailored to both clients and candidates. Provided interesting thought-provoking content and news stories and integrated social media within it's functionality.Developed the SEO strategy to improve the company page rankings in natural searchWorked with the recruitment consultants to identify new prospects to target within their specialist sectors (Healthcare, Chemicals, Consumer, Renewables)Was responsible for CRM strategy – data mining, cleansing and selection for campaigns. Identification and purchase of additional data listsCreated and managed the PR strategyDeveloped the social media strategy to assist with the recruitment activity - not limited to the creation and maintenance of company Facebook and Twitter pages

Chester, United Kingdom

Managed all marketing campaigns for a number of football club credit card programmes with a strong focus on online marketing. Campaigns include emails, own and partner websites (banners, MPU, editorials etc) and content for affiliate and aggregator sites. Understood the importance of SEO to drive traffic to acquire new customers. Responsible for driving relationships with Sports affinity groups including Manchester United, Celtic, Rangers and England RFU, and maximised the opportunities for the credit card programme and other products. Management functions included development, coordination and delivery of all marketing efforts and managing the relationships with other departments, including Customer services, Compliance, Operations. Key responsibilities; understand key metrics, determine the profitability of the credit card programme and positively impact these metrics.Owned, implemented and delivered the agreed acquisition plan within expense targets and ROIs using an appropriate marketing channel mix which provided on target levels of card activation and usage.Understood key performance drivers in order to develop opportunities to improve profitability. Was an expert in understanding the customer behaviour in order to match propositions and to drive change in behaviour.Networked and negotiated confidently in all interactions with partners, influenced others and demonstrated diplomacy using excellent problem solving and decision making skills.Worked in a high tempo environment, to achieve targets within limited budgets and timeframes.Demonstrated ability to anticipate problems, question and challenge, even in the face of obstacles.Demonstrated excellent client-facing communication and presentation skills.Tracked renewals for affinity groups and renegotiated group contracts.Was a department lead in managing an issues and events log, ensuring adherence to control and compliance education and coordinated internal audits affecting the department.

Chester

Primary responsibilities were to write data briefs and make recommendations for retail and cash marketing campaigns (e.g. Banking Code notification, Account Conversions and Affinity Activation). Develop data strategy through understanding customer behaviour, and make recommendations of who the target populations for a plethora of customer campaigns should be.I was also responsible for compiling campaign reports and analysing performance in order to make future recommendations. This role required lateral thinking, problem solving and strategy management. Liaison between the campaign areas in Customer Marketing, Retail Marketing and Database Marketing, to deliver a consistent, coherent approach to targeting the right Customers for the right campaigns through the right channels, and profitably.

Chester

Delivered existing added value product/services to existing Customers through management of relationships with external retailers e.g. MBNA Travel Club (in association with Thomas Cook), MBNA Wine Club (Laithwaites), Travelex & the A&L “MoneyBack Partner” Programmes (including Hertz, Thistle Hotels and My Travel).Crucially the role required negotiation with the Bank’s retail partners to agree competitive and compelling offers to be marketed to the existing customer base.Supported the planning and development of retail marketing campaigns, managing campaigns across a mix of channels: writing the campaign brief, execution of the marketing campaign and managing the fulfilment of associated prize draws. Demonstrated strong verbal communication skills daily through liaison with internal departments such as Advertising and Law to get campaigns processed, agreed and signed off, and with Marketing Correspondence to resolve Customer queries. Worked with existing Partners to develop & deliver new added value products /services to increase expenditure & net income and incremental sales commission.

Bsc International Business And Modern Languages (French)

Key areas of study: International Marketing, International Business, International Economics, International Finance, French, European Law.

A-Levels, French, Maths, Geography, General Studies

GCSEs: Grade A* Geography Grade A French, German, Technology, English Language, English Literature Grade B Mathematics, Religious.