Sam Melnick

Sam Melnick Email and Phone Number

Vice President of Product Marketing | SaaS Marketing Leader @ Postscript
Sam Melnick's Location
Watertown, Massachusetts, United States, United States
Sam Melnick's Contact Details
About Sam Melnick

Hi, I'm Sam, a marketing and customer success executive and former CMO Analyst.With a proven track record at high-growth SaaS companies, I excel at leading teams and executing directly. My teams have contributed to significant milestones: 400%+ revenue growth, doubling competitive win rates, 2.5Xing deal sizes, and raising renewal rates by 20%+.Currently, I am the VP of Product Marketing at Postscript, overseeing product marketing and enablement. At Postscript, we've expanded from 1 to 3 products and secured over triple-digit % revenue growth despite the challenging environment for SaaS companies.During my tenure at Allocadia, a Series B tech startup, I led marketing and customer success and contributed to a 10X exit where all shareholders were in the money.I began my career as a CMO Analyst at IDC, serving billion-dollar companies like Salesforce, Adobe, Intuit, and SAP. This foundational experience shaped my strategic perspective and influenced my approach to marketing and customer success leadership. With experience at startups backed by top-tier VCs such as Greylock Capital, Sequoia Capital, Battery Ventures, and Y Combinator, I bring expertise to drive growth in the competitive tech landscape.

Sam Melnick's Current Company Details
Postscript

Postscript

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Vice President of Product Marketing | SaaS Marketing Leader
Sam Melnick Work Experience Details
  • Postscript
    Vice President Product Marketing
    Postscript Aug 2023 - Present
    Scottsdale, Arizona, Us
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  • Postscript
    Head Of Product Marketing
    Postscript Dec 2021 - Aug 2023
    Scottsdale, Arizona, Us
    Postscript’s product and strategy allows Shopify brands to make SMS their #1 revenue channel.I lead Product Marketing which includes competitive intelligence, customer marketing, customer education, and enablement. My key partners are Product and GTM leadership and my team prides itself in leading hard cross functional projects that drive more revenue for Postscript.Had Customer Education moved to my team - May 2022Had Customer Marketing & Enablement moved to my team - March 2023Backed by 01 Advisors, Greylock, Y Combinator, Accomplice, OpenView
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  • Marketing Tech In The Hub
    Co-Founder
    Marketing Tech In The Hub 2016 - Present
    It started with a dream (ok a casual conversation) at Scott Brinker's 2016 MarTech Conference. Erica Seidel, Justin Sharaf, and myself mused about how it would be great to have a consistent gathering in BOSTON with amazing marketers focused and passionate about MarTech -- Just like Scott's conference. Several months later we made this a reality and now host quarterly MarTech in the Hub meetups.Marketing Tech in the Hub is an invite-only gathering of Boston area professionals who are leading marketing technology efforts for their companies, as well as senior-level people in the MarTech vendor ecosystem.
  • Allocadia
    Vp, Customer Success & Insights
    Allocadia Dec 2020 - Nov 2021
    Vancouver, British Columbia, Ca
    (Acquired July 2021 by Brandmaker via Rubicon Technology Partners)I wanted to experience owning a direct revenue number, and was fortunate to get this opportunity serving Allocadia's Customer Success and Education & Training teams! We finished a two year project to improve our renewal rates to best-in-class (which we did!) and in the process sold the company for a great exit.Results:2021 Q3: Gross Retention - 99%, Net Retention 129%2021 Q2: Gross Retention - 92%, Net Retention 111%2021 Q1: Gross Retention - 96%, Net Retention 108%2020 Q4: Gross Retention - 92%Rolling 12 months: Gross Retention - 95%, Net Retention 109%
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  • Allocadia
    Vp, Market Insights & Growth
    Allocadia Oct 2019 - Dec 2020
    Vancouver, British Columbia, Ca
    Part of the revenue leadership team reported to the SVP of Customers & Revenue. Worked cross functionally with Customer Success, Sales, and Product to create a feedback loop between the market and our internal teams, codify best practices, and bring customers and prospects value beyond product and feature functionality. Results:Executive Sponsor: Partnered with Customer Success and Account Management to save over $2M of at risk renewals. Sales Overlay : Partnered with sales to close over $750k in revenue and personally closed 6 figure sales deals. GTM Strategist: Built, tested, launched and enabled the field teams on a maturity framework. Currently adopted across multiple teams and used as a framework used to partner with prospects and customers. Product - Market Liaison: Relaunched CAB and partnered with Product to recruit and engage customers on product innovation programs.
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  • Allocadia
    Vp, Marketing
    Allocadia Nov 2016 - Oct 2019
    Vancouver, British Columbia, Ca
    Part of Allocadia's Executive team. Restructured the marketing team from flat to 3 core areas (product marketing, corporate marketing, & demand gen). Redefined marketing's strategy to embrace customers and partners in our programs, launched ABM, built meaningful relationships with our Sales and Finance counterparts, refreshed our product messaging, developed new use cases to better relate to marketers pains, and relaunched our brand.Results:Grew Allocadia’s revenue by over 3XFY 2019 delivered more than 175% year-over-over growth in new customer revenueImproved marketing pipeline-to-spend ratio (mROI) by 27% in first yearIncreased the average deal size by 140%Named a strong performer in Forrester’s 2020 Marketing Resource Management Wave and was included Forrester’s 2016 (inaugural) MPM Vendor LandscapeLastly, during this time I was a featured speaker at multiple events, webinars and podcasts, while also working directly with our customers and prospects on Marketing Performance Management best practices.
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  • Allocadia
    Director, Marketing - Thought Leadership, Customer Research, Product Marketing
    Allocadia Dec 2015 - Nov 2016
    Vancouver, British Columbia, Ca
    Part Product Marketing - part thought leadership - part customer advisor. Basically I wore a bunch of hats in my first 10 months at Allocadia and found ways to bring value to our community. What I'm most proud of is having the opportunity to build the Marketing Performance Management Industry's first Maturity Model, a follow on survey and benchmark report, and a custom maturity assessment. Results:Delivered 1.5M in pipeline and worked directly with sales to close over $750,000 in revenue from companies such as GE Digital, Philips Lighting and Box
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  • Lattice Engines
    Senior Customer Success Manager
    Lattice Engines Jan 2015 - Dec 2015
    San Mateo, Ca, Us
    (Acquired by Dun & Bradstreet)We pioneered the predictive lead scoring category and helped invent predictive account based scoring. Lead Customer Success Manager for the predictive lead scoring product during a hyper growth period. Onboarded 4-6 customers per month, managed a book of ~25 customers.Moonlighted with marketing, sales and product to create positioning, best practices, and differentiation in a ultra-competitive market.
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  • Idc
    Senior Research Analyst - Cmo Advisory Service
    Idc Aug 2014 - Jan 2015
    Needham, Massachusetts, Us
    IDC's CMO Advisory Service focus is on the CMO and the Marketing Operations function. We conducted deep research and industry wide best practices to plan investments, prepare marketing operations, mobilize resources, and measure results.Here I led IDC's Tech Marketing Benchmark Survey and used the data to help our clients properly invest in their marketing organizations. I published over 30 pieces of research including an award winning publication - the CMO ROI Matrix - merging operational benchmarks with company performance to identify the best marketing organization's (and what made them great) in the world.
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  • Idc
    Research Analyst - Cmo Advisory Service
    Idc 2012 - Aug 2014
    Needham, Massachusetts, Us
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  • Vivox
    Product Marketing Manager
    Vivox 2009 - 2012
    Framingham, Ma, Us
    (Acquired by Unity Technologies)Employee #25 of a VOIP software provider for online multiplayer video games. Part of the team that raised a C Round with IDG Ventures. Marketed and sold in both B2B and B2C motions - grew the user base over 560% from 12M to more than 85M accounts. Company signed a major deal with T-Mobile to develop a communications application around Facebook. We also launched a consumer facing product, C3, to the online gaming market.Led 2 web site redesigns, launched the company's first consumer website, was very early in managing and optimizing facebook advertisements in order to acquire users, executed multiple trade shows, and worked hand-in-hand with our C-Level Executives to create pitches to some of the largest tech companies in the world.
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  • Octagon
    Event Coordinator
    Octagon 2008 - 2008
    Stamford, Connecticut, Us
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Sam Melnick Skills

Market Research Social Media Marketing Marketing Integrated Marketing Start Ups Product Marketing Digital Marketing Digital Strategy Online Marketing B2b Marketing Communications Lead Generation Account Management Marketing Strategy Marketing Management Online Advertising Sponsorship Event Management Google Analytics Business Intelligence Marketing Operations B2b Marketing Marketing Performance Management Relationship Management Data Analysis Predictive Analytics Marketing Technology Marketing Investments

Sam Melnick Education Details

  • Isenberg School Of Management, Umass Amherst
    Isenberg School Of Management, Umass Amherst
  • Wayland High School
    Wayland High School

Frequently Asked Questions about Sam Melnick

What company does Sam Melnick work for?

Sam Melnick works for Postscript

What is Sam Melnick's role at the current company?

Sam Melnick's current role is Vice President of Product Marketing | SaaS Marketing Leader.

What is Sam Melnick's email address?

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What is Sam Melnick's direct phone number?

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What schools did Sam Melnick attend?

Sam Melnick attended Isenberg School Of Management, Umass Amherst, Wayland High School.

What are some of Sam Melnick's interests?

Sam Melnick has interest in Barbecue, Skiing, Cooking, Gmail, Viral Marketing, Live Music, Google, Google Chat And Google Talk, Basketball, Economics.

What skills is Sam Melnick known for?

Sam Melnick has skills like Market Research, Social Media Marketing, Marketing, Integrated Marketing, Start Ups, Product Marketing, Digital Marketing, Digital Strategy, Online Marketing, B2b, Marketing Communications, Lead Generation.

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