Promoting global talented artist, orchestra, production group and shows in China. Her knowledge on Chinese theatres, Chinese arts and music, enables artists develops and increases their International profile and exposure in China.

• Develop and set global pricing for Import and Export sales. Product P&L analysis for entire Moore & Wright product range.• Lead and manage packaging improvement plan. Establish new packaging supply chain with external supplier, develop and implement new packaging plan with Brand team.• Liase closely with Chinese partner company on product quality improvement and inventory management.• Analyse and benchmark product competition in European market. Initiate and develop new product roadmap, set out product feature and pricing requirements• Develop and collaborate with Brand team on maintaining high standard marketing communication for online and offline. • Lead and implement online B2B business venture in Europe.