Sammi Raley Email & Phone Number

Texas, United States

As the Global Public Relations Strategist at Liferay, I lead efforts in shaping and managing the organization's international public image and reputation. My responsibilities encompass developing comprehensive PR strategies in alignment with our business objectives, cultivating positive rapport with global media outlets and customers, and navigating diverse cultural landscapes to ensure messaging resonates effectively across different regions. A key aspect to my role is maintaining a keen understanding of global trends and communication channels, allowing me to craft compelling narratives and initiatives that elevate brand visibility and credibility on a global scale.

Since Exile's establishment in 2018, I have been instrumental in the growth, contributing extensively to its marketing endeavors and overall business development. My responsibilities encompass crafting and executing marketing strategies, managing social media presence, nurturing client and vendor relationships, identifying growth opportunities, maintaining website content, and ensuring legal compliance. I work diligently to uphold regulatory standards and liaise with governmental agencies to meet all necessary requirements.

In my role, I led the onboarding process for new clients, ensuring their understanding of our services and supporting them during orientation sessions to familiarize them with our public relations strategies, tools, and processes. I developed and maintained strong, long-lasting relationships with clients, acting as their point of contact and communicating with them to understand their needs, goals, and challenges. Additionally, I collaborated with PR Strategists to review and provide feedback on strategic public relations plans, provided insights and recommendations based on industry trends, oversaw the execution of public relations campaigns, monitored campaign performance, and addressed and resolved client concerns promptly. I also collaborated with internal teams to troubleshoot and find effective solutions to challenges that arose during campaigns, reviewed and provided feedback on PR Strategist performance reports for clients, and worked with PR Strategists to set realistic and measurable goals and track progress against benchmarks. Furthermore, I provided ongoing education to clients and PR team members about emerging trends and best practices in public relations, as well as opportunities for additional NEAT service offerings. Lastly, I shared client feedback and insights with the leadership team to drive continuous improvement.

As PR strategist, I developed comprehensive PR and media strategies, fostered client relationships, and ensured satisfaction by meeting client objectives. I oversaw PR plans, drove media coverage through strategic communication, drafted pitches and press releases, maintained media lists, and collaborated on impactful approaches while staying updated on industry trends.

In my role, I developed and maintained accurate media lists to precisely target relevant journalists and outlets. I crafted compelling pitches and distributed informative press releases, amplifying brand awareness and effectively communicating key messages to our target audiences. Engaging in client communication ensured alignment with project objectives, documented through detailed call notes for accurate record-keeping. Collaborating with colleagues, I innovated pitch angles for maximum media impact, informed by extensive research on industry trends and journalist interests. Through intentional relationship-building, I consistently secured media coverage, fostering impactful connections with journalists and media professionals.

In my previous role, I supported various Marketing/Communications Department initiatives and identified new hospital business opportunities. I assisted community relations, physician services, and foundation departments with advertising, media relations, and event planning. I also managed mass media communications, wrote press releases, coordinated the hospital's newsletter, and conducted market research. Additionally, I contributed to the hospital's marketing strategy, facilitated its re-branding, ensured proper branding throughout the organization, and assisted with development projects. In times of disaster, I aided the Public Information Officer in the Command Center with media management and organized vaccine clinics during the COVID pandemic.

Greater Denver Area

-Successful inside sales rep who identified and recruited Register Nurses, and Certified Surgical Technologists for nationwide and local contract opportunities-Made 75+ daily outbound calls to potential and existing clinicians-Built strong relationships with candidates, and educated them on the benefits of travel nursing-Facilitated full cycle recruitment process in which I reviewed resumes, performed reference checks, built pay packages, pre-screened candidates, performed interview prep and debrief, and prepared contracts.-Utilized internal CRM database for sale prospecting, pipeline management, and report generation

Lubbock, Texas Area

Managing customer satisfaction, time management skills, diligent work ethic

United States