Samantha Simons Email & Phone Number

Chicago, Illinois, United States

-Audience analysis and insight: Demographic, geographic, psychographic, and behavioral research to develop detailed audience personas for clients-Translate market, competitive and industry data into compelling storytelling presentations with meaningful conclusions and recommendations-Act as power user of research tools including MRI Simmons, eTelmar/Vividata, GWI, Commspoint, Vivvix/Kantar, Pathmatics/Sensor Tower, Meltwater

Chicago, Illinois, United States

-Efficiently manages multiple concurrent research projects for clients within the Financial, Technology, and Consumer Packaged Goods (CPG) industries, ensuring successful completion within specified timelines-Engages in comprehensive discussions with clients to interpret their unique research needs; provides insightful methodology solutions that not only address specific client questions but also deliver essential and actionable answers-Analyzes and interprets data from custom research and syndicated data to generate impactful deliverables that provide meaningful and actionable insights, enabling informed decision-making.-Collaborates regularly with cross-functional teams, ensuring seamless communication and coordination to meet project milestones and deadlines-Assists in all aspects of project management from design to completion-Conducts routine and proactive market trend analyses to identify emerging opportunities for clients

Chicago, Illinois, United States

-Managed several market research projects within the CPG and airline industry, provided day-to-day research support, and coordinated internal teams and resources to ensure all timelines were met -Served as point of contact between client and internal teams: communicated project progress and resolved issues to ensure project success-Managed panel/insight communities and facilitated online focus groups-Accurately pulled data from excel to make visually compelling PowerPoints-Stayed up to date with news to learn industry trends and better understand client needs

Tallahassee, Florida Area

-Analyzed market data from SPSS outputs to find key insights and document market trends-Translated both qualitative and quantitative raw data into easy-to-read actionable documents for clients-Screened focus group candidates and conducted phone surveys to gather primary data-Monitored survey results to make sure quality data was being collected

Tallahassee, Florida Area

- Led over 150 students through discussion, activities, and workshops in an Introduction to Public Speaking course to teach students how to become better speakers and communicators- Designed workshops and lesson plans for students to develop writing, speaking, and critical thinking skills

Tallahassee, Florida Area

- Manage audio and video equipment reservations for production students- Help troubleshoot and repair equipment- Created a series of “How To” videos for various equipment pieces

Tallahassee, Florida Area

- Created and managed content strategies based off of analytics from social media platforms- In charge of community management; responded to and engaged with social comments and escalated unhappy customer comments to appropriate departments- Monitored all social media interactions to maintain and strengthen brand image- Curated content that sparked positive interaction with target audience

Jacksonville, Florida, United States

-Managed a monthly content calendar to manage 37 social media accounts and monitor digital initiatives -Created an internal online content library system to organize marketing materials and marketing kit to make in-house advertisement and content creation process more efficient -Contributed to the development of brand positioning, messaging, and creative concepts for different media channels-Assisted with running monthly insights reports which were used in monitoring the brand voice and brand health

Jacksonville, Florida Area

- Created promotional videos - Photographed club events for the monthly newsletters and social media

Master'S Degree, Professional Communication, 3.9

Bachelor Of Science - Bs, Communication And Digital Media Studies, 3.89