Sam Mogelnicki Email & Phone Number

Reporting and Analysis •Develop and present weekly, monthly, yearly, and ad hoc reports to a variety of Microsoft clients.•Main contact for both internal and external stakeholders for all historical performance, digital data, and campaign performance inquiries. •Provide data-backed insights and recommendations for future content based on recent trends found in comprehensive reporting and the competitive landscape.•Optimize competitive share-of-voice (SOV) analysis to uncover audience trends and measure event or campaign success in the social space.•Track consumer sentiment for brand(s) and categorize social conversation topics to create actionable insights.•Supervise and coach a broader internal team on best practices and additional reporting requests.Content Creation and Management•Own weekly social creative brief process for Microsoft clients including: content ideation, detailed brief creation, creative kickoff, client delivery, creative feedback, and publishing.•Provide accurate messaging and consistent brand communications across all platforms.•Create new content based on current trends and performance.•Meticulous eye for creative detail, grammar, and timely community management.•Engage and champion community members to become brand advocates.

Greater St. Louis Area

Execution•Responsible for daily Community Management of client’s social presence in the following channels: Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. Specific focus on YouTube ongoing management, optimization and audits.•Build & present yearly social strategy & monthly channel analytic reports to multiple clients.•Plan & execute strategic social media efforts for global events & tradeshows including: Skype-a-Thon, BETT, ISTE, E2, & Skype Classroom Live Broadcasts (Jane Goodall Inst., Henry Winkler, Cressida Cowell – How to Train Your Dragon).Business Management•Responsible for estimate/SOW preparation and approval process (internal and external).•Contribute to creative development by working with strategic planning and creative as needed for social campaigns, participating in ideation, understanding and clearly articulating channel objectives, client direction and feedback.Relationship Management•Serve as a contact for the account, including clients and agency team.•Lead day-to-day client communication, anticipating their needs and working proactively to exceed expectations.•Work with a media buying agency to ensure campaigns are meeting best practices & optimized to meet KPIs.•Foster strong relationships with internal and external partners.Clients include: Microsoft Education, OneNote Education, Skype Classroom, & Microsoft Executives

Greater St. Louis Area

•Partner with Community Manager to use Sprinklr for monitoring brand and keyword mentions in the brand’s social communities and respond.•Develop and implement social response plans for brand activations based off brand objectives and KPIs including 360 24-hour Response Pilots.•Respond to all assigned engagement & community building opportunities.•Coordinate as directed with OCA for product complaints and inquiries .•Send weekly reports to Community Manager highlighting community engagements (praise, great UGC, advocates, influencers, etc.) and provide implications and next steps based on learnings.•Help coordinate tentpole events as needed. Ex: Beggin' Pet Parade Clients include: Nestle Purina, Beneful, Pro Plan Dog, Pro Plan Cat, Purina ONE Dog, Purina ONE Cat, Beggin', Dentalife, Beyond, Petfinder, Purina Dog Chow

Greater St. Louis Area

•Owned brand social platform moderation and content distribution for Beneful, Purina, Waggin Train, and Petcentric.•Sent over 12,000 personalized tweets/posts. •Developed social influencer and advocacy programs for Purina brands to build positive attribution for brands struggling with perception.•Developed Competitive Social Surveillance monthly reports with quantitative and qualitative data plus implications and presented to client teams. •Provided quantitative and qualitative data on monthly analytic reporting. •Planned and executed large social activations including National Dog Show, Pets at Work Day, Purina Better with Pets Summit, & Super Bowl 1:1 Social Listening.•Worked closely with client and internal teams to communicate and execute digital activations.•Strategically implemented paid media promotions across multiple brands working with agency partners such as Social Code.•Managed brand crises with key partners such as clients, OCA, and legal teams at Purina to ensure cohesive messaging and timely responses to consumers. Clients include: Nestle Purina, Beneful, Waggin’ Train, Petcentric

Greater St. Louis Area

O'Fallon Missouri