Responsible for strategic growth, driving revenue and pipeline, and setting the company's overall direction. Took the knowledge and insights from over 25 years of experience working with top enterprise sales teams and the execution of over a thousand successful client marketing campaigns to develop and bring the most comprehensive digital demand generation service to market. • Expert at establishing and expanding business relationships with target accounts, engaging strategically with all levels of decision-makers, including the C-Suite. • Sets strategic direction and achieves goals through effective leadership and ownership, resulting in an avg. 22% YoY growth in revenue and profitability.• Formulates and executes comprehensive marketing strategies, leading digital, social media, email, and SEO initiatives, making data-driven decisions to optimize efforts.• Trains and enables the sales team with the best-in-class DNA sales process, modeled from the top 5%, that provides the framework to successfully penetrate and expand business relationships with sought-after target accounts.• Conducts gap-to-goal evaluations to determine business objectives and develops revenue-focused sales and marketing playbooks to help clients achieve revenue goals.• Implements holistic sales and marketing technology stacks, process, and reporting capabilities, including Intent marketing, customer intelligence databases, email automation systems, and CRM.Key Accomplishments• Executed nearly a thousand large-scale demand-generation marketing campaigns.• Generated hundreds of millions in new revenue and billions in validated pipeline for several clients, generating over $50M Net Profit for clients within two years.• Developed DNA Demand Generation™ Account Based Marketing process.• Implemented a closed-loop system for the most prominent technology alliance involving over 2000 channels, eliminating channel conflicts.

Responsible for implementing the building blocks necessary for the organization to achieve its revenue goals. Responsibility includes implementing a comprehensive sales process, and strategy founded on a methodology built from a cumulation of over 25 years in target account penetration and expansion success modeled from the top 1% of tech industries sales performers.

Atlas Safety Product (ASP), is UAE based company, specialized in the distribution and supply of quality Personal Protective Equipment (PPE) and Work Wear since 1999. ASP carries a large inventory of personal protective equipment, work wear and many other occupational health and safety supplies, enabling us to meet the customer requirements on demand, when it counts most.

Led the company's marketing division as the approved vendor for 50 prominent technology companies, including Hewlett Packard, Microsoft, Oracle, Intel, AMD, and many of their alliances and channels. Services included a SaaS marketing automation service, demand generation, event support, and lead management. Key Accomplishments • Maintained the top-selling sales performer position throughout the 15-year tenure, consistently exceeded annual revenue targets.• Generated over $50 Million in highly profitable revenues within four years.• Fostered lasting relationships with 50 major tech companies, aiding C-level, and VP clients in achieving their goals.• Managed P&L budgeting and introduced new revenue streams. • Led a global sales team of 200, translating corporate directives into actionable strategies and developing sales guides for exceptional results.• Successfully executed over 1,000 marketing campaigns, managing 20 to 60 concurrent campaigns each quarter.• Consistently outperformed campaign goals, yielding superior returns compared to competitors. A $600K investment led to $142M in revenue and an $800M.

Serving into a specialized industry as a value added reseller of complex e-commerce solutions. Regions of responsibility included the North Eastern US and Central/Eastern Canada. Solutions involved supply chain, demand management and CRM combinations. Ranked #2 out of 30 account executives in North America. Maintained 210% of quota.

Responsibilities included the development and implementation of regional sales strategy for over 250 accounts in central and western Canada. Aggressive sales strategy resulted in 130% increase in revenue the first year.

Utilized cross-selling and up selling strategies to promote the sales of financial products and services. Responsibilities included serving corporate clients daily cash deposit investment management needs. Advised CFO on best investments and completed sizable foreign exchange transactions and transfers.