Sam Maurice Shammas Email & Phone Number

Blainville, QC, CA

Eastern Canada, Canada

North America

✓ Develop local and international business plans✓ Analyse & understand new markets, cultures and behaviours✓ Execute global strategic marketing management plans specialized in penetrating new markets.✓ Establish key market relationships to facilitate business growth (multiple chain operations, large distributor relations, industry relations, OEM.

Eastern Canada, Canada

• . Establish, develop, grow and maintain relationships with Open Farm customers.
• Provide training to retailers & partners.
• Develop, maintain and execute on territory sales target
• Liaise with distributors to establish new accounts and service existing key accounts
• Assist retailers with merchandising, purchasing and replenishment planning
• Participate in trade shows and conventions

Vaudreuil-Dorion, Quebec, Canada

- Build and develop relationships with assigned Canadian retailers and International customers- Actively build top line sales through successfully prospecting for new business and capitalizing on opportunities available. - Working Key Account Consumer Events to enhance brand awareness- Identify new areas of opportunity which will enhance the brand.

Quebec, Canada

- Advocate the Bacardi portfolio in airports and land-border stores in Quebec and Ontario- Plan and execute daily sales calls, inventory management, retail, facing/shelving/distribution objectives as established within retail sales plan- Execute outstanding professional presentations to key retail customers- Manage accurately in-store results, compilation.

North & West Africa

- Manage the complete portfolio of Bacardi Group, Grey Goose, Bacardi, Martini, Dewar’s …- Develop the North African markets and 3rd party markets through main distributors- Overlook the whole route to market operation.- Develop the marketing budget and the strategic plans for Bacardi brand portfolio- Execute the strategic vision to action of the group in.

Middle East & North Africa

- Ensure the achievement of Marketing and Sales Annual Brand Plans and strategies - Guarantee the implementation of the 3Ps strategy (Pricing, Positioning and Promotion)- Identify new partners for the Middle East, North Africa and parts of Eastern Europe, lead commercial discussion and finalise value chains. - Manage commercial negotiations and.

Africa, Middle East And Asia

- Provide Business development consultancy for food and beverage companies, covering the following aspects of the business: Brand management and brand architecture Packaging and design Media, public relations and creative consultancies Sales Strategy development and reviews Competition and trade channel analysis and action plan Change management, business.

UAE & Oman

Advertising, media & public relation:- Assume responsibility of the communication, public relation and media strategy for the group.- Responsible for editorial direction, design & communication of all internal / external publication, including press releases, brochures and interviews. - Develop positive and close relation with the pressBrand positioning.

GCC & Levant

- Setting up the 5 years strategic plan based on individual consumer brand plan and financial budgets taking into consideration external market economy factors and internal strategic growth factors- Formulate above the line (ATL) and below the line (BTL) activities, by conducting:* Media campaign / analysis and recommendations as per brand plans * Tactical.

Cyprus, North Africa & Lebanon

- Head Johnnie Walker “Keep Walking” tactical campaign launch successfully in markets.- Assume Responsibility for category Sales - Champion outstanding events for Johnnie Walker, Corona and Baileys soft launches.- Coordinate with sales, marketing, brand managers & agencies on below the line, trade marketing projects and consumer promotions for the 5 main.

Ms, Business Marketing

Activities and Societies: Basket Ball Team, Social & psych club & Skiing Club

Bacc 2 - Math, Mathematics