Sam West Email and Phone Number
Sam West work email
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Sam West personal email
Sam West phone numbers
I am a senior brand marketing leader with 11 years of experience in local and global brand strategy, innovation and purpose marketing. With a proven track record in driving double-digit brand growth, launching award-winning creative campaigns and leading global cross-functional teams I am passionate about building brands with purpose at their heart.Outside of work, you can find me researching my next adventure, learning about the travel industry, challenging myself at the gym, or enjoying London as an expat.
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Global Brand Director, Temptations And DreamiesMarsLondon, Gb -
Global Brand Director, Temptations/DreamiesMars Jun 2024 - PresentMclean, Virginia, Us
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Global Marketing Director, Natural BrandsMars Jan 2024 - Jun 2024Mclean, Virginia, Us
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Senior Global Marketing Manager, Digital InnovationMars Jun 2022 - Jan 2024Mclean, Virginia, Us• Created transformational opportunities for a portfolio of global brands that leverage emerging digital channels and technologies to enhance pet parent experiences.• Led a global cross-functional team to launch Mars's first NFT project which delivered mutual value for purpose-driven communities.• Managed external creative agencies to pioneer Mars's first Metaverse experience allowing dog lovers to meet and interact with adoptable dogs in Decentraland.
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Global Brand Manager, ShebaMars May 2018 - Jun 2022Mclean, Virginia, Us• Doubled global sales in under 4 years through diligent brand guardianship, crafting global strategies, building a world- changing purpose platform and developing a future-proofed innovation pipeline.• Launched Hope Grows, Mars's first global branded sustainability purpose campaign which won 2 Grand Prix and 1 Bronze Lion at Cannes in 2022.• Led a 50+ person multi-agency team to craft a multi-channel marketing strategy across a wide range of owned and shared touchpoints and a 100+ brand and cross-functional team to orchestrate its unprecedented global launch across 5 regions in the first 6 months.• Established and aligned a complex group of global business stakeholders to launch Pet Nutrition's first sustainability purpose strategy.• Shaped SHEBA's brand foundations, food philosophy and 9-year global innovation pipeline while managing multiple global blockbuster product launches shaped by transformative consumer trends.
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Brand Manager, Pedigree TreatsMars Feb 2016 - May 2018Mclean, Virginia, Us• Achieved consistent +4% GSV growth (CAGR) amidst intense competition through new strategies, recruitment initiatives, and a new communication platform.• Resolved recruitment challenges for DENTASTIX by implementing a sampling test & learn approach that resulted in five consecutive periods of high household penetration growth.• Orchestrated a highly successful holiday campaign for secondary and emerging channels, resulting in +12% growth and +2.1 share points during the critical holiday season. Honoured with the Canadian Demand Hero Award for Best Communication.• Designed a commercially viable and appealing proposition for the re-launch of DENTASTIX, addressing key pricing, accessibility, margin, placement, and pacing issues to enhance overall success.
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Brand Manager, WhiskasMars May 2014 - Feb 2016Mclean, Virginia, Us• Accelerated share and penetration growth by implementing insights driven communication, pricing and innovation strategies.• Returned brand to sales growth after 2 years of declines.• Created the first Canadian WHISKAS digital communication strategy.
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Brand Leader, WhiskasMars Aug 2012 - May 2014Mclean, Virginia, Us
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MemberLondon Women Leading Web 3 Oct 2022 - Mar 2023London, Gb -
Cohort 01: Sheba Hope GrowsAngel Labs May 2022 - Aug 2022 -
Growth Marketing ContributorPixies World Mar 2022 - May 2022 -
Market Risk AnalystGreenfield Ethanol Inc. May 2012 - Jun 2012Toronto, Ontario, Ca -
Marketing InternDiamond Integrated Marketing Jul 2011 - Sep 2011Toronto, On, Ca -
Market Risk InternGreenfield Ethanol Inc. May 2010 - Aug 2010Toronto, Ontario, Ca
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Office And Teaching Assistant (International Business Program)Mei International Academy May 2009 - Aug 2009Bolton, Ontario, Ca -
Information Technology EnablerBorden Ladner Gervais Llp May 2008 - Aug 2008Toronto, Ontario, Ca
Sam West Skills
Sam West Education Details
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Smith School Of Business At Queen'S UniversityBachelor Of Commerce -
Squared OnlineMarketing
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Universidade Nova De LisboaEconomics
Frequently Asked Questions about Sam West
What company does Sam West work for?
Sam West works for Mars
What is Sam West's role at the current company?
Sam West's current role is Global Brand Director, TEMPTATIONS and DREAMIES.
What is Sam West's email address?
Sam West's email address is 7s****@****ensu.ca
What is Sam West's direct phone number?
Sam West's direct phone number is +141627*****
What schools did Sam West attend?
Sam West attended Smith School Of Business At Queen's University, Squared Online, Universidade Nova De Lisboa.
What are some of Sam West's interests?
Sam West has interest in Outdoors, Health Studies, Crossfit, Travel.
What skills is Sam West known for?
Sam West has skills like Marketing, Marketing Strategy, Strategic Planning, Leadership, Teamwork, Data Analysis, Financial Analysis, Social Media Marketing, Project Management, Marketing Communications, Competitive Analysis, Microsoft Office.
Who are Sam West's colleagues?
Sam West's colleagues are Marcio Nonato, Marco Daniel Lopez M, Anniken Dahl, David Marques, Katarina Lero, Zaira Lo, Piyush Chandel.
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