• Influencer Relationship Management: liaised with 180 influencers and reviewed pictures and copywriting respectively to ensure marketing activities are consistent with the company's overall strategy and goals, provided more than 300 watch-wearing pictures for internal retail department to disseminate products.• Social Media Promotion: cooperated with Chinese social media influencers and arranged them to create and publish 130 Xiaohongshu posts to enhance brand awareness and attract potential customers, the total views of all posts reached above 2 million, with more than 130,000 likes and comments.

• Marketing Planning: participated in marketing planning of mid-year review of the “film and television zone”, created a brand-new theme “travel around the world with music” to develop the campaign.• Account Management: managed the film and television zone official account independently, attracted 19,000 new followers in three months, and boost followers by community management and making diverse song list.• Social Media Promotion: wrote 45 film and television dramas promotion microblog posts, 180 QQ Music Putong copywriting, 430 referral comments and two column articles in Chinese, with 230,000 and 140,000 views respectively; wrote and initiated 200 pop songs referral phone push copies, and 130 film and drama zone headlights in Chinese, boost the publicity of music of film and television dramas.• Information Collection: searched and updated 290 new releases film and television dramas in operation department documents, edited 300 entries of films and TV raking information, supported business team to buy music resources and evaluate entertainment resources on time.