Samantha Gutt Email & Phone Number

Neenah, Wi, Us

Cottonelle

Pulaski, Wisconsin, United States

Developed and executed marketing plans in line with sales objectives and annual budget for each core brand, including Skee-Ball®Led the development of marketing tools and collateral such as web design, events/trade shows, email marketing, social media, pitch decks, video and public relationsEstablished Skee-Ball® brand strategy, leading the development of brand foundational tools and digital assetsLed the re-branding of Bay Tek Games to Bay Tek Entertainment, planning the launch to coincide with largest industry trade show. Transition included organizing open house and press strategy, developing launch collateral, revitalizing trade show booth, and leading the signage and interior design strategy of corporate headquartersLaunched firsts online D2C channel for company, offering branded apparel and accessoriesCollaborated on product launch of new Skee-Ball® branded lanes, conducting numerous pitches on the value of the Skee-Ball® brand in conjunction with launchInitiated numerous business process improvements that streamlined marketing timelines

Green Bay, Wisconsin Area

Developed and implemented strategic marketing plans, proposals, timelines and budgets for various clientsInteracted with clients regularly to comprehend needs, goals, and pain points in order to serve their businesses wellCollaborated with colleagues to design creative campaignsDeveloped and executed detailed client presentations showcasing campaign concepts and rationales

Madison, Wisconsin Area

Coordinated internal resources to ensure that all projects were delivered on time and within scopeDeveloped detailed project plans and schedules to monitor and track progress

Madison, Wisconsin Area

Maintained duties for agricultural division (listed below)Retail project liaison with Scotts Miracle-Gro (SMG), including overall coordination and central point of communicationWorked with SMG and Bell teams to implement the setup of new items and update current products, including new pricing structures and BOM set up

Madison, Wisconsin, United States

Drove new product initiatives from concept to launch by working with key functional areas, including engineering, packaging, purchasing, accounting and regulatoryDeveloped creative strategies for all communication collateral within the agricultural and professional divisionsSupported team of agricultural sales representatives

Managed all private label products and programs for domestic and international divisionsEnsured timely and accurate execution of domestic and international advertising initiatives Managed development of marketing collateral and websiteDeveloped video and creative assets

Involved with the planning, development, and implementation of new marketing ideas for three divisions: Leader-Telegram, daily newspaper; and The Country Today, weekly newspaperAssisted in communications projects in the areas of advertising and promotional programs, public relations, and events including internet-based communicationsParticipated in the development and implementation of plans for product promotion in support of marketing objectivesAssisted with planning, Excel database collection, and evaluation of customer surveysCoordinate Warm the Children, Jeans Day for Charity, employee logo wear, online General Store, special events, and customer relationsInteraction with design programs (InDesign, and Photoshop) in the creation and alteration of newspaper reprintsOngoing assistance in the creation and formation of a premiere publication consisting of local photographyScheduling and proofing of various in-house advertisements and creation of advertisement copy

Cold calling and organization of major fundraising eventDatabase organizationTeamwork building with other marketing interns

Bachelor Of Arts Degree, Mass Communication/Advertising

Notable courses of study: Advertising Writing & Design, Computer Graphics, Principles of Marketing, Promotion Management & Marketing.

Education record