Samantha Hartley Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Us

• Oversee and mentor a team of ten.• Develop and drive influencer marketing strategies that support brand initiatives with afocus on storytelling and cultural relevance.• Handle influencer communications for events (including large-scale activations withover 10,000 invitees).• Target and develop relationships with key influencers and brands in the fashion andbeauty space to increase brand relevance through organic + paid partnerships as well as cross-promotional campaigns.

New York, Ny, Us

• Steer VIP, influencer, and press relations at the LA branch of a bicoastal agencycatering to high-end fashion, beauty, and travel clientele, such as Tanner Fletcherand Valmont. • Manage sample trafficking and and all showroom-related dialogue with stylistsand assistants under tight timelines• Collaborate with high-profile talent and their managers to establish both paid andorganic partnerships, inclusive of social media user-generated content, events, and major sponsorships.

New York, Ny, Us

• Served as the primary liaison for 7-10 fashion and beauty clients such as Dyson,MAC Cosmetics, and GOAT across both coasts.• Injected West Coast insights, arranged LA-centric events and media meetings, andresponded promptly to all sample requests.• Formulated robust strategies for potential partnerships, inventive activations, andinfluencer and VIP engagement.

Hermosa Beach, California, Us

• Functioned as the primary contact for a diverse portfolio of 7-10 clients across thefashion, beauty, tech, hospitality, and lifestyle sectors.• Developed persuasive and timely pitches and press releases for regular engage-ment with target media lists.• Counseled clients such as [solidcore] and Jurlique on amplifying their West Coastvisibility through strategic local media and VIP engagement.

Los Angeles, Ca, Us

• Fostered productive relationships with long-lead, digital, and freelance editors,stylists, and VIPs in the fashion and beauty realm.• Accountable for reviewing and refining all copyright material, pitches, proposals,and client communication.• Coordinated showroom appointments and managed sample trafficking.

Boston, Massachusetts, Us

• Proposed unique storylines for digital and print photoshoots, leading to com-pelling articles for Boston University's premier fashion magazine.• Conceived mood boards and shaped looks for models during pre-shoot meetings,bringing visual and written concepts to life.• Honored with an innovation award for distinguished styling efforts upon the re-lease of the inaugural issue.

London, Se1 0Sw, Gb

• Researched and drafted an outline for a speech regarding UK regulations on “BigTech” (Facebook, Google) to be given by global CEO John Saunders at a major tech confer- ence (Collision).• Acted as an intermediary between long-term clients (L’Oréal, Danone) and MPs regarding Brexit updates on customs and trade regulations and events held in their constituency.• Worked cross-functionally to complete weekly projects for public affairs, consumer, tech, and corporate accounts.

New York, Ny, Us

• Drafted questions and conducted interviews with experts and eyewitnesses for footage.• Responsible for logging interviews and providing research for major stories spanning months of coverage.• Conducted extensive media research for timely stories for specials and investigative divisions.

Bachelor Of Science - Bs, Communication And Media Studies

High School Diploma