Sammy Lopez Email & Phone Number

New York, Ny, Us

Directly responsible for the strategic, financial and operational success of the Daily Times. Primary focus included driving digital and print sales performance to exceed goals Represented the community by building strategic partnerships and improved position in the market place.• Successfully consolidated newspapers classifieds, legals and small accounts sales into a call center reducing staff by 5 full time employees saving the company thousands of dollars.• Led training efforts of advertising personnel to sell Gannett’s suite of digital products increasing the percent of digital revenue as a part of total revenue.

Davidson, North Carolina, Us

Responsible for the Perimeter Group with a total paid circulation of 53,100. Promoted in January 2014 to manage the Group’s Business and Advertising departments which included two weekly and six daily newspapers in the Midwest.• Led the sales team to sell over $300,000 in new initiatives in the first two months of 2015. Started four new real estate publications with associated new real estate websites. Sales team consisted of 37 outside and 15 inside sales representatives along with seven managers who sold traditional advertising as well as digital websites, email blasts, online contests and mobile apps.• Developed and executed a training program to increase revenue for the Perimeter Group for a company-wide summer sales initiative. Using this program, the group grew sales for the summer sales initiative by 196% in 2014.

Responsible for operational success of three daily newspapers in two states. Focused on consolidating other company press facilities into one printing plant.• Supervised the installation of three Goss Urbanite press units and computer-to-plate equipment. This allowed consolidation of three pressrooms into one saving the company thousands of dollars in annual payroll and increased the quality of printed products. The operation printed five daily newspapers, four weekly newspapers, a twice-weekly newspaper, four shoppers and a regional Sunday newspaper. Total circulation of all publications was 29,000.

Responsible for the strategic, financial and operational success of the Daily Times. Represented the community by building strategic partnerships and improved position in the market place.• Successfully managed financial performance, increased annual revenue by $3 million for a total of $11 million and operating profit by $1.3 million to $3.7 million.• Supervised the installation of computer-to-plate equipment and the addition of 10 Goss Urbanite press units to the press. This allowed the sales staff to sell color advertising on any page of the newspaper as a result contracted $480,000 in new advertising from 4 car dealers.• Increased the frequency of the Four Corners Business Journal from twice monthly to weekly as a result we increased annual advertising revenue by $340,000.

New York, Ny, Us

Managed 4 daily newspapers including Las Cruces Sun- News with a total circulation of 34,500. Supervised 100 employees. • Increased financial performance by consolidating printing for the Alamogordo Daily News into the Sun- News plant reducing staff by 6 full time 5 part time employees total savings of $95,000. • Published a new weekend entertainment publication which created $260,000 in new revenue. In 2003, the Las Cruces Sun-News exceeded operating profit budget by nine percent.

Responsible for the strategic, financial and operational success of the Current Argus. Primary focus was to turn around this deteriorating newspaper. Worked on recruiting talent to increase advertising sales performance to exceed goals Had to rebuild relationships with community leaders and build strategic partnerships to improve the newspapers position in the market place• Developed and executed revenue strategies which resulted in first year increased annual revenue by $285,000. The newspaper had 8,000 paid daily circulation and a TMC shopper.