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Maximizes digital and print revenue, by executing clear sales and business development strategies. Recruits and leads strong teams, controls operational expenses, builds lasting community partnerships that deliver trust in the product and positive financial results. Publishes quality newspapers while creating year over year profits.KEY COMPETENCIESPublisher, Strategic Planning, Organizational Leadership,Sales Management, Business Development, Project Management,Recruitment, Advertising Sales, Digital Marketing, Management, Marketing, Marketing Strategy, Strategy, SalesINDUSTRY LEADERSHIP1996, 1997, 1999 - Discussion Leader American Press Institute1992, 1994, 1995 - Management of the Weekly Newspaper Strategies for Sound Financial Management1992 - Advertising Marketing Strategies Advertising Seminar API (total of 7 appearances)1998 - Speaker Financial Seminar Publishers Boot-Camp-Shreveport, LA, NNA eventAWARDS2017 General Excellence Award, Class II Daily Division, E.H. Shaffer New Mexico Press Association.2017 Gannett Division III First Place Breaking News for the Daily Times coverage of a high school shooting in Aztec, NM.2011 Best Performing Daily Newspaper Heartland Publications.2010 Inducted into the New Mexico Press Associations Hall of Fame.2008 Columbia University recognized the newspaper with dual awards for its diversity news coverage and editorials.2008 First Amendment Freedom Award by the Foundation for Open Government.2004 General Excellence Award, Class II Daily Division, E.H. Shaffer New Mexico Press Association The Daily Times2001 General Excellence Award, Class II Daily Division, E.H. Shaffer New Mexico Press Association Carlsbad Current-Argus.
New Mexico Press Association
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Executive DirectorNew Mexico Press Association May 2019 - Present
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President/Publisher The Daily TimesGannett | Usa Today Network 2015 - 2018New York, Ny, UsDirectly responsible for the strategic, financial and operational success of the Daily Times. Primary focus included driving digital and print sales performance to exceed goals Represented the community by building strategic partnerships and improved position in the market place.• Successfully consolidated newspapers classifieds, legals and small accounts sales into a call center reducing staff by 5 full time employees saving the company thousands of dollars.• Led training efforts of advertising personnel to sell Gannett’s suite of digital products increasing the percent of digital revenue as a part of total revenue. -
Regional Business Development DirectorCivitas Media 2014 - 2015Davidson, North Carolina, UsResponsible for the Perimeter Group with a total paid circulation of 53,100. Promoted in January 2014 to manage the Group’s Business and Advertising departments which included two weekly and six daily newspapers in the Midwest.• Led the sales team to sell over $300,000 in new initiatives in the first two months of 2015. Started four new real estate publications with associated new real estate websites. Sales team consisted of 37 outside and 15 inside sales representatives along with seven managers who sold traditional advertising as well as digital websites, email blasts, online contests and mobile apps.• Developed and executed a training program to increase revenue for the Perimeter Group for a company-wide summer sales initiative. Using this program, the group grew sales for the summer sales initiative by 196% in 2014. -
Group PublisherCivitas Media/ Heartland Publications 2010 - 2014Responsible for operational success of three daily newspapers in two states. Focused on consolidating other company press facilities into one printing plant.• Supervised the installation of three Goss Urbanite press units and computer-to-plate equipment. This allowed consolidation of three pressrooms into one saving the company thousands of dollars in annual payroll and increased the quality of printed products. The operation printed five daily newspapers, four weekly newspapers, a twice-weekly newspaper, four shoppers and a regional Sunday newspaper. Total circulation of all publications was 29,000.
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President/Publisher The Daily TimesGannett | Usa Today Network/ Media News Group 2004 - 2010Responsible for the strategic, financial and operational success of the Daily Times. Represented the community by building strategic partnerships and improved position in the market place.• Successfully managed financial performance, increased annual revenue by $3 million for a total of $11 million and operating profit by $1.3 million to $3.7 million.• Supervised the installation of computer-to-plate equipment and the addition of 10 Goss Urbanite press units to the press. This allowed the sales staff to sell color advertising on any page of the newspaper as a result contracted $480,000 in new advertising from 4 car dealers.• Increased the frequency of the Four Corners Business Journal from twice monthly to weekly as a result we increased annual advertising revenue by $340,000.
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President/Publisher/Group Manager The Las Cruces Sun NewsGannett | Usa Today Network 2003 - 2004New York, Ny, UsManaged 4 daily newspapers including Las Cruces Sun- News with a total circulation of 34,500. Supervised 100 employees. • Increased financial performance by consolidating printing for the Alamogordo Daily News into the Sun- News plant reducing staff by 6 full time 5 part time employees total savings of $95,000. • Published a new weekend entertainment publication which created $260,000 in new revenue. In 2003, the Las Cruces Sun-News exceeded operating profit budget by nine percent.
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President/Publisher Carlsbad Current ArgusWorld Companies/ Medianews Group/ Gannett 1995 - 2003Responsible for the strategic, financial and operational success of the Current Argus. Primary focus was to turn around this deteriorating newspaper. Worked on recruiting talent to increase advertising sales performance to exceed goals Had to rebuild relationships with community leaders and build strategic partnerships to improve the newspapers position in the market place• Developed and executed revenue strategies which resulted in first year increased annual revenue by $285,000. The newspaper had 8,000 paid daily circulation and a TMC shopper.
Sammy Lopez Skills
Frequently Asked Questions about Sammy Lopez
What company does Sammy Lopez work for?
Sammy Lopez works for New Mexico Press Association
What is Sammy Lopez's role at the current company?
Sammy Lopez's current role is DIGITAL MARKETING, PRINT EXECUTIVE AND PUBLISHER.
What is Sammy Lopez's email address?
Sammy Lopez's email address is sl****@****ons.com
What skills is Sammy Lopez known for?
Sammy Lopez has skills like Newspaper, Publishing, Copy Editing, Publications, Journalism, Ap Style, Advertising, Blogging, Editoral, News Writing, New Media, Copywriting.
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