Ohma is a design atelier in East Los Angeles dedicated to the next generation of artists & musicians that prioritize the beauty of process. By honoring a criteria of function and visual delight, we offer a world of choice to shape your own sound.

•Managed and implemented a strategic sales and marketing plan with an emphasis on artist outreach and digital content creation. Increased our dealer and distribution network by 65%.•Identified new and emerging markets and regions to develop our network and reach growing our revenue by 36%.•Planned and managed key marketing campaigns to increase brand/product awareness and customer engagement with an eye on sales and KPIs.•Implemented a calendar of content creation in coordination with marketing campaigns and product releases. Curated, produced, and created articles, videos, and photos to target specific market segments and foster a better customer experience through the website and social media.•Coordinated and collaborated with contractors, performers, managers, locations, and legal teams to organize video shoots and create digital content while managing tight budgets, hard deadlines, and strict travel schedules.•Cultivated relationships with Grammy-winning artists and influencers by scheduling and organizing product demos, co-marketing campaigns, and collecting/creating digital content.•Managed and organized the development schedule and release of 4 new products for market while collaborating with research and development, sales, and marketing teams to ensure the project and team were on track for delivery date.•Planned and worked worldwide trade shows, events, and recording workshops to expand community outreach and hands-on training.

• Managed personnel in manufacturing, production, sales, marketing, and administrative departments. • Implemented Slack and Asana for internal forms of communication, organization, collaboration, and accountability. Implemented SalesforceIQ as the CRM for managing accounts, client information, registrations, repairs, and artist relations.• Managed and organized the development schedule and release of 7 new products for market while collaborating with research and development, sales, and marketing teams to ensure the project and team were on track for delivery date.• Successfully captured and organized the costs and labor time of our product lines to identify our profitability levels. Created a new hierarchy of parts management including documenting and organizing subassemblies.• Created and set in motion a cross-training program to teach production technicians multiple roles and prevent bottlenecking.

• Managed and implemented a strategic sales and marketing plan with an emphasis on artist outreach and digital content creation. Increased our dealer and distribution network by 69%.• Identified new and emerging markets and regions to develop our network and reach. In a five year period, our revenue grew by 41% and product sales grew by 31%.• Planned and managed key marketing campaigns to increase brand/product awareness and customer engagement with an eye on sales and KPIs. • Implemented a calendar of content creation in coordination with marketing campaigns and product releases. Curated and produced over 100+ articles, 95+ videos, and 4000+ photos to target specific market segments and foster a better customer experience through the website and social media.• Designed and managed AEA’s newest rebrand and developed a new website with a focus on digital strategy, thought-leadership, audience, feel, and SEO.• Coordinated and collaborated with contractors, performers, managers, locations, and legal teams to organize video shoots and create digital content while managing tight budgets, hard deadlines, and strict travel schedules.• Cultivated relationships with Grammy-winning artists and influencers by scheduling and organizing product demos, co-marketing campaigns, and collecting/creating digital content.• Managed and organized the development schedule and release of 7 new products for market while collaborating with research and development, sales, and marketing teams to ensure the project and team were on track for delivery date.• Planned and worked worldwide trade shows, events, and recording workshops to expand community outreach and hands-on training. Presented seminars worldwide at colleges, studios, and distributors to educate consumers about our product line and technology.