I have been building companies in the life insurance industry since I was 21. I started my first company, Policy Portfolio, from my family’s dining room table. It was a joint project between me and my father, and I am proud to say that four and a half years later we floated the company on the London Stock Exchange.At the time, I was the youngest director of a publicly-listed financial services company in the UK. I had material success, but to many people’s surprise, I felt miserable. There was a void in my life that working longer and harder wasn’t going to fill. So I went travelling from Arizona to Israel, learning yoga and meditation, and deepening my understanding of spirituality. This altered my perspective in a major way. I decided I had to do something more meaningful with my life and my career.When I eventually moved back to the UK, I had a fresh outlook. I became the founding CEO of PruProtect (now VitalityLife), the first life insurance company in the UK to reward healthy behaviour.Now I’m taking this one step further, as part of my latest and greatest project: yulife. It is the world’s first lifestyle insurance company, and it has personal wellbeing at its core. If you’re interested in finding out more about what we do, feel free to send me a message on LinkedIn. Or visit our website: www.yulife.com.