Sammy Schettl Email & Phone Number

Minneapolis, Mn, Us

Ann Arbor, Michigan, United States

Minneapolis, Minnesota, United States

-Act as primary point of contact for client stakeholders accounts across two international brands and one national brand in the luxury retail, quick service restaurant, & healthcare industries; responsible for relationship management between client, vendors, & internal teams-Build & execute holistic search testing roadmap to synergize paid & organic search initiatives, most notably conducting a brand search incrementality test that drove ~$1M in annual cost savings with no revenue loss, allowing for reallocation of investment in more incremental tactics- Advance search & shopping programs by testing in alignment with broader business goals: use value-based bidding to prioritize spend against high value customer segments, test subchannel incrementality to inform optimal spend levels, restructure campaigns in alignment with Google best practices, & A/B test performance between campaign types to inform go-forward strategy; collaborate with Google on a performance max & smart shopping A/B test to leverage findings in a case study-Bring omnichannel strategy to life through activation of local inventory ads, local performance max campaigns, value-based bidding strategies & feed enhancements, driving an estimated $1M+ in incremental store revenue per year

Minneapolis, Minnesota, United States

-Leveraged data-driven storytelling to conduct detailed performance analysis of SEM campaign performance for weekly, monthly, & quarterly reporting deliverables, presenting findings to EVP & Manager+ level client stakeholders -Responsible for keyword, negative keyword, ad copy, extension, bid modification, & feed optimization strategy on two international brands in the luxury retail & hospitality industries-Used marketing automation tools to increase accuracy of intraday performance projections & optimized data visualization in Google Looker Studio to streamline reporting deliverables, saving team 20+ hours per month -Ideated & spearheaded onboarding content overhaul of 12+ subject matter presentations for Intern & Analyst level new hires joining the SEM team, leveraging post-onboarding survey feedback for continuous improvement

Nashville, Tennessee, United States

- Developed a monthly digital marketing budget for the re-launch of 73 mature stores post-renovation- Responded to 30,000+ Google reviews as part of a three-month digital reputation management initiative, increasing the desired response rate from less than 20% to exceed the 70% target- Curated new titles and descriptions for 50+ YouTube videos in the pet & home improvement categories as part of a Search Engine Optimization (SEO) initiative to better align written content with user search queries, improving TSC's rank, video views, & channel engagement

Madison, Wisconsin, United States

- Built written & visual content for 23 landing pages for the Food Finance Institute's website re-launch, improving user experience and program enrollment- Assisted in building content for the re-launch of the Institute for Business & Entrepreneurship (IBE) & Small Business Development Center (SBDC) websites- Wrote 50+ stories to highlight the successful clients enrolled in the Small Business Development Center (SBDC), Center for Technology Commercialization (CTC), & Food Finance Institute (FFI) programs