A family business celebrating its 80th Anniversary distributing high end brands of audiophile equipment. Well known for representing the famed US brand McIntosh Labs for over 50 years (Singapore & Malaysia). Among the clienteles are captains of industry and cream of the crop Singaporeans with loyalty going back 30 years or longer.Primary role:1. Audio Visual Specialist offering technical consultation on high-end audiophile and home theater equipment and acoustic room correction setup.2. Local and oversea sales consultancy, on-site evaluation, follow-up and support for new and existing customers. 3. Manage website & social media. (WhatsApp as a form of contact marketing with customers)4. Graphic Design – Advertisement (press & magazine), promo and others collaterals. (rebuilt their creative digital library, logos) 5. Lead MarCom and other marketing ideas to update image branding, develop new audiences and contact points.6. Maintain showroom and System Prep configuration of audio visual system for showcasing and performance review by clients.

A hands-on role from conceptual of the store’s ID, worked on every aspects of development - The Wright Gift & The Good Things. 1) Development of store branding, i.e., store stationery, merchandise mix, customer experience, VM & marketing collateral through collaboration with in-house creative department and 3rd party vendors.2) Initiated website development, e-marketing, Facebook.etc. Hands-on regular online updates of store promotion, products highlights & online queries. etc. foster awareness and engage consumers. Store Spokesperson for the store on and offline.3) Recruitment and staff training (local & foreign) - Store Managers, Supervisor and Retail Associates. 4) Coordination of store fit-out, site visits, technical liaison with landlords, architect and contractors. Monitor fit out timeline to ensure all deliverables are on schedule.5) Brand/Product Sourcing trips - USA (New York gift Fairs), Europe (Birmingham Gift Fair / Paris Maison Objet) & Asia (Hong Kong Gift Fair) to acquire new merchandises to represent regionally and company's chain of local stores.6) Merchandising duties - buying decision, merchandising mix, market research on product potential & competitors, stock monitoring, reorders, pricing, supplier negotiation, product training and VM guideline. Etc. Supported by 2 merchandisers. 7) Regular store visits, involve in customer serving, get feedback on merchandise & monitor staff’s selling skill on the job. Daily interaction with retail team as HOD to improve retail SOP to make for a better store experience and sales.8) Other back end duties includes - after-sales customer servicing, work with warehouse on stock replenishment, product repairs, QC advisory, home deliveries of delicate items requiring special installation for big ticket customers.9) Report to stakeholders - store performances, profit, sale target, ensuring company objectives & policies are carried thru. Identify areas of issues, growth and expansion where possible.

Asia Master Distributor of Professional Beauty Skin Care & Spa Products/Equipment made in Europe under house brand EdeS. Operator of Day Spas & Therapeutic Centres in Malaysia, Hong Kong and China. Company has regional offices in Malaysia, Hong Kong and China.1. Graphic design, photography, packaging design, ATL and BTL activities, developed marketing collateral for local and regional sales offices/beauty spas.2. Visual merchandising support for customer’s salons including our own Esth’EdeS Spa & Beauty centers. Visit our Malaysian Beauty office/Spas to support their promotional marketing activities and set up promotional event booths in public malls and participations in exhibitions like COSMOPROF or localised beauty fairs.3. Developed and maintain business websites. Online marketing through search-engines and EDMs. (Pre-Social Media App and Sites like Facebook) Develop and maintain the companies email network for all the offices.4. A side role from my IT & computer building interest, took charge of office computer network system - hardware/software upgrades, repairs, maintenance and training. 5. Day to day administrations overview of local office and staffing.6. Inventory control, restocking and communication with our European beauty product manufacturing plants. Product registration, product documentation and registration with health boards. Etc.7. Manage the shipping logistic for factory orders, shipments of stock to our branch offices and re-sellers around the region.

Freelance creative consultant. Provided services involving marketing activities, promotion planning, production of on-site promotional events, design of print ads, point-of-sale and other creative literature. Mainly work centering on retail industry. Client were either direct retailer or third party thorough ad agencies, PR firms and production houses.

Business partnership with prominent local multimedia production house and event planner firm, Moby Dick Enterprises. The off-shoot company offers creative production support in product launches, business presentations, public functions and theme parties. We were the first pioneering firm to offer computer animations (Amiga Computers) and computer generated graphics renderings. First company to supply generated graphics to SBC (now MediaCorp) for their quiz shows like "Brainstorm". Handled various talents like DJs, MC hosts. Etc. for entertainment and business launches. Client were mainly direct and third party projects from ad agencies, PR firms and production houses.

Worked in one of the early generation of companies specializing in small to runway shows, theme launches and big scale entertainment productions. Owners, Dick Lee & Alan Koh, both well known in the fashion and music scene managed the company that's well sort after by leading international boutique names, government bodies and leading PR & Ad agencies. I assisted Dick Lee in production work covering graphic design for ATL & BTL advertising work. For other pubic entertainment and runway shows, I work on lighting & sound control and stage building construction. My other role includes media sourcing and serve as liaisons between company and clients like an accounts executive.