Engineer, launch and scale marketing strategies for clients. Implemented AI tools for a transformative approach to content creation, lead generation, follow up and conversion. Yielding improved search engine results and traffic by 446%. Return on Ad Spend improvements by 46% and closing percentages improved by 18% Business Process / CRM optimization for improved usage and adoption improving client response time to leads and inquiries by 224%. Developed advanced data strategies for custom audiences, IP resolution retargeting and look alike campaigns yielding an additional 46% of lead flow. Fostered team cooperation and cohesiveness with clients, client vendors, contractors to deliver results. Worked with technical engineers to develop out of the box solutions to fulfill the client’s objective. We routed business phone cals and routed through twilio for post analysis of conversation transcript, chat GPT summaries, keyword actions for workflow automations and triggers.

Conversionly is the merger of two powerhouse marketing agencies, Luckless Digital and Bullbox Marketing in a joint venture to build the greatest local business marketing services available.Founded on the principles of conversion driven results, Zach Williams and Justin Oglesby first started Conversionly as an ISA/Call-Center service.With the intention to eliminate the burden of lead nurturing and appointment setting from small businesses, Conversionly was designed to be a solution to a major problem.After achieving massive success with the ISA Service, Justin and Zach agreed that they worked better together than apart. It was at this time that both decided to merge their marketing agencies under one roof to combine their 8+ years of marketing experience and build a powerhouse team.Today, Conversionly is breaking records and setting the bar higher for agencies all over the US. They have truly mastered the art of getting new customers in the door for local businesses from start to finish!

Developed a lead generation program and installed a CRM for business development and claims that yielded and additional $4.67m in ACV settlements for clients Implemented marketing and lead generation strategies for the firm. Redesigned corporate website and launched multi state SEO strategy.

Successfully launched one of the top-rated Korean BBQ restaurants in the Philadelphia Metro Region. Handled all technical functions from marketing campaigns, business development, POS technical implementation. Developed an inventory and supply chain system.

Managed day to day operations of the wholesale distributor. Migrated purchasing, invoicing and inventory systems to quickbooks. Managed logistics and executed a move from a 44,000 SF facility to 250,000 SF facility. Managed staff performance across multiple locations.

Fidelity Investments. Developed QA Strategy, Unit Testing protocols, test cases, test scripts and bug / defect reviews. Conducted multiple processor testing for nightly batch programs. Regression testing and provided detailed reports for client sign off. Also implemented automated testing when necessary. Worked with end users to understand business cases and functions to be documented for developer specifications.

Major League Baseball: Rapid GUI development for system design specifications. Worked with the analyst team to prepare requirements documentation for minor league player contract software. Converted information from the collective bargaining agreement and rule book for software implementation. United Parcel Service: Sales for Automation deployment. Tested end to end business processes. Engineered automated test procedures and scripts across multiple deployments for sales representative laptops. Tested IBM DB/2 Mainframe data output. Devised and assisted with national laptop deployment from planning, logistics, hardware compatibility, connectivity and OS imaging.