Support marketing and communications initiatives between NASCAR and broadcast partners FOX, NBC and SiriusXM Serve as lead on major marketing communications campaign to increase television ratings by focusing on select markets nationwide Oversee and mobilize team of 10+ colleagues to proactively pitch drivers for media opportunities in priority markets and with national outlets Develop messaging documents and message train executives, including C-Suite personnel Own relationships with major media outlets, including ESPN, prominent national morning, and late-night shows Manage major-market driver media tours, working with drivers to tailor opportunities to their personal brand Chosen as part of four-person, cross-departmental internal team to help onboard and support Monster Energy as entitlement partner of NASCAR Cup Series Serve as producer, both lead and associate, on original video content developed by NASCAR Productions for Monster Energy

Develop and manage execution of strategic marketing communications plans to generate awareness, engage target consumers and achieve business-building objectives for a variety of brands, including DICK’S Sporting Goods, Microsoft (Xbox and Surface), POWERADE, Nissan, Wild Turkey and Dockers. Plan and oversee execution of public relations and digital activations around high profile events including Super Bowl, Final Four, Daytona 500, SXSW and Tribeca Film Festival. Firm was named 2012 and 2013 Small Agency of the Year by PRWeek and 2012 Boutique Agency of the Year by Holmes Report.Core Responsibilities• Conceive, implement and oversee PR activations, media tours and events intended to increase brand awareness and ladder up to align with overarching brand strategies, messaging and goals. • Create, develop and maintain open lines of communication with clients. • Maintain relationships with key producers and executives at top tier national television, radio, print and online outlets. • Confer with producers and editors to ensure organic brand messaging is seamlessly integrated in final segment / published story. • Coach spokespersons on message delivery prior to media appearances and media tours.• Craft content for social media posts, including client and spokesperson Facebook and Twitter pages. • Create and maintain budgets. • Oversee professional development of 4-6 account team members.

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Create and oversee PR, marketing and social media campaigns for full-service marketing, public relations and event promotion agency with clients in the hospitality, entertainment, sports, retail, medical, real estate and non-profit industries. Heavy emphasis on restaurant, nightlife and events in top 25 markets such as Chicago, Dallas-Ft. Worth, Houston, Detroit, Charlotte, St. Louis and Washington, DC. Core Responsibilities• Develop and manage all aspects of media relations and outreach from concept through implementation including drafting and distribution of press releases, production of media kits and market research. • Manage press events including media tours, grand openings and restaurant tours/menu samplings.• Develop marketing strategies, events and collateral based on knowledge/nature of the market to help clients achieve their goals. • Conceive, implement and oversee events and promotions intended to increase brand awareness, drive traffic and boost sales. • Coach clients on message delivery prior to media appearances and media tours.• Creation and integration of monthly, quarterly and annual PR and marketing calendars/plans. • Create content and manage company and client social media accounts, including blogs, Facebook and Twitter pages. • Conduct market surveys and SWOT analysis.• Develop creative copy for brochures, websites, newsletters, and radio and television spots. • Produce video projects and original photography for select clients.