Sammy Eitouni Email and Phone Number
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Sammy Eitouni is a resourceful and strategic Senior Director, with over 29 years’ experience in the market across all aspects of the Advertising, PR, Media production and Creative sector, as well as Marketing. He has a proven ability to motivate, coach and build strong teams, employing a collaborative leadership style. Managing resources to optimize profitability & service delivery structures he also exceeds and generates revenues with entrepreneurial skill. Sammy has hands-on exposure in spearheading year-on-year improvements with major high profile projects, co-ordinating the efforts of multiple functions in numerous locations within extremely tight time scales to achieve project success. He is qualified with a BFA (Bachelor of Fine Arts) in communication Design, and an AA (Associate of Arts) in Business Administration.
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General ManagerNano Protection Layers Sep 2022 - PresentDubai, United Arab Emirates/Riyadh & Jeddah Ksa
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Executive DirectorAdjust Advertising And Production Jan 2018 - Sep 2023Jeddah KsaUnder my direction I managed to make Adjust among the top 5 production facilities in the KSA by expanding the client base to include international brands such as Uniliever, P&G, Nestle, Mars, Colgate, Ferrerro as well as others. -
Global Marketing ConsultantFipco (Filling & Packing Materials Mfg. Co.) Dec 2015 - Dec 2017Al-Riyadh Governorate, Saudi Arabia* This joint stock packaging company is one of the leader packaging companies in the region but had never had any marketing plans/team...etc. It had at one time a monopoly over the market since it was the only one in the region.* Was appointed as the Global Marketing Director to put down yearly marketing strategies.* Re-established a corporate identity and profile.* Established and trained a Marketing team to work alongside the sales team.* Among main assignments was to travel globally participating in international packaging fairs and exhibits, doing some PR by visiting potential (and existing) clients globally and especially in North America where I have spent most of my time doing just that. -
Vp Marketing CommunicationsSwiss Assist + Dec 2016 - Nov 2017SwitzerlandHaving developed a new product, my role, based on my extensive experience of marketing and communications,is to initiate a new strategy and a new marketing plan for Swiss Assist's unique new product and service. It also involves commissioning agents worldwide to market this new product on various markets according to the developed strategy. This role involves as well seeing to it that Swiss Assist's new product and service generates additional income in accordance to the developed strategy.
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CeoFaden Communications Dec 2014 - Nov 2015Al-Riyadh Governorate, Saudi Arabia* Appointed CEO by owner to manage and revive the agency.* Brought on board a prestigious aviation account right after my appointment.* Opened up a branch in Jeddah to serve clients along side the Riyadh branch, hiring the professional staff for it.
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Managing Director (Advertising & Pr)Fikra Media Group Jan 2010 - Dec 2014Jeddah KsaLed and developed two major operations within the Fikra Group; an Advertising agency and a Public Relations agency.Taking responsibility for all aspects of both businesses, achieved targeted growth, pitches for new contracts, and worked to further company growth. Developed and managed internship programs within the agency for university students and fresh graduates, reduced cost, increased efficiency as a result of the restructuring of the organisation under my direction. I was proactive in my approach for new business, attending regular events and fairs as well as sponsoring community events.Key Highlights• Achieved 47% growth through gaining new business and improving service delivery.• Won landmark projects such as King Road Tower (Jeddah) and Makkah Holly Mosque (new expansion). -
Managing DirectorSummits Advertising Oct 2008 - Oct 2010Jeddah KsaSet up the business from scratch, hired staff, purchased equipment, and established terms of business including rate card and pricing schemes. Set up all processes and procedures. Generated business not only in Saudi Arabia, but across the GCC. Essentially set it up from nothing to a very well known and established digital printing and signage/production company. Key Highlights• Gained return on capital invested within the first 9 months.
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Chief Creative DirectorFocusadvertising Worldwide Partners, Inc. 2006 - 2008Saudi ArabiaSammy established and led a strong creative team for the offices of both Riyadh and Jeddah. He led the creative team of advertising and marketing collateral and was also the head of the Saudi Arabian Airlines creative team for both local and international markets. Sammy launched a new corporate image of the airlines with their new slogan and motives, following extensive research. He managed all TVC shoots and production.Key Highlights• Monitored programme budgets, expenses and campaign response rates.• Creative Head for rebranding of Saudi Arabian Airlines international and national brand. -
Executive Creative DirectorResults Advertising 2002 - 2005JeddahLed the creative team, representing key clients and successfully implemented all projects utilising a high-level design concept and technology as per the clients vision, timeframe and budget requirements. Key Highlights• Won “Sword Award” of 2004 for the agency ( an advertising creativity award for the KSA advertising market ). (creative copywriting category)• Launched the very first anti-smoking campaign in Saudi Arabia. -
Creative DirectorOgilvy & Mather Advertising 2001 - 2002JeddahSammy was the creative director in charge of key accounts on behalf of Memac /Oglivy including; Al-Rajhi Bank, King Faisal Specialist Hospital, Al-Guthmi, Unilever, Nestle and Dar Al-Hikmmah College (now a University).Key Highlights• Won the “Sword Award” of 2002 for the agency (below-the-line category) an advertising creativity award for the KSA market. -
Creative DirectorDynamics Mccann-Erickson 1999 - 2001JeddahDirected the digital advertising space for the company working on key clients such as; SADAFCO, Chocoline, Labbaik (e-Hajj), Al Baraka Funds, ART TV channels, Petromin Motor lubricants, and Tasty Foods. He launched Tasty Foods new FMCG product line, establishing their image, logo, and identity to the public. Key Highlights• Directed the launch of “Tasty” food products and their first 78 SKUs within a short period of 10 months. -
Associate Creative DirectorTeam Y&R 1998 - 1999JeddahHandled mainly the creative needs of the United Bank (merged later with Saudi American Bank) account, and worked on other clients of the agency. -
Associate Creative DirectorBbdo Worldwide 1996 - 1998Saudi ArabiaImplemented all work requiring custom design as a ‘below-the-line’ specialist. Handled clients including Saudi French Bank “Al Bank Al Faransi and Pepsi, one of BBDO’s main accounts worldwide -
Head Of Design DepartmentDunia Production 1994 - 1996JeddahEstablished the design department and managed all aspects including hiring of staff and equipment and clientele acquisition. Led all projects including print and film production. -
Art & Photography TeacherTasis-Switzerland 1984 - 1995SwitzerlandSammy started working at his alma matter high school even before graduating from it. It started in the summer of 1984. He was an Art and Photography instructor at TASIS, for the summer program for eleven consecutive summers (years), whereby he taught and supervised students (ranging from age 12-19) creative concepts, techniques, and taught concepts of photography and darkroom procedures.In addition, Sammy was responsible for other sports and activities and has chaperoned student trips within Switzerland and Europe.
Sammy Eitouni Skills
Sammy Eitouni Education Details
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Communication Design -
Business Administration -
Advertising Design -
High School/Secondary Diplomas And Certificates
Frequently Asked Questions about Sammy Eitouni
What company does Sammy Eitouni work for?
Sammy Eitouni works for Nano Protection Layers
What is Sammy Eitouni's role at the current company?
Sammy Eitouni's current role is Executive Director at Adjust Advertising & Production (IKK).
What is Sammy Eitouni's email address?
Sammy Eitouni's email address is al****@****o.co.uk
What schools did Sammy Eitouni attend?
Sammy Eitouni attended Concordia University, American Intercontinental University, Art Center College Of Design, Tasis-Switzerland.
What skills is Sammy Eitouni known for?
Sammy Eitouni has skills like Management, Integrated Marketing, Brand Development, Marketing Communications, Copywriting, Advertising, Photography, Creative Direction, Public Relations, Creative Strategy, Event Management, Strategic Planning.
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