Samantha Guzman-Roman Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Neurodivergent@ TKWW ERG ChairDesigns compelling visuals and elevates brand experiences as the Marketing Designer at The Bump. Leveraging a strong foundation in design principles (typography, color theory, layout, composition, and visual hierarchy), I've:- Spearheading impactful visuals for major campaigns: Designed captivating assets for initiatives like "Reclaiming Your Power—Black Maternal Health Awareness" and "Best of The Bump Awards," successfully amplifying brand messaging… Show more Neurodivergent@ TKWW ERG ChairDesigns compelling visuals and elevates brand experiences as the Marketing Designer at The Bump. Leveraging a strong foundation in design principles (typography, color theory, layout, composition, and visual hierarchy), I've:- Spearheading impactful visuals for major campaigns: Designed captivating assets for initiatives like "Reclaiming Your Power—Black Maternal Health Awareness" and "Best of The Bump Awards," successfully amplifying brand messaging and campaign reach.- Boosting email engagement: Developed eye-catching emails that significantly increased click-through rates, driving user interaction and fostering stronger brand connections.- Redefining The Bumps' social media presence: Reshaped our social media graphics to achieve a cohesive, vibrant, and revitalized brand identity across all platforms.In addition, I recently demonstrated significant growth in animation skills using Adobe After Effects, elevating The Bumps's visual brand identity through engaging content for major projects.- Integrated After Effects workflows seamlessly into social media content creation, resulting in more visually dynamic and engaging posts.- Leveraged After Effects expertise to develop compelling visuals for key projects, such as the Amazon Live Collaboration and The Bump’s Future of Parenting Report, contributing to a stronger brand identity.- Continuously honed After Effects skills through personal development and project application, ensuring The Bump remains at the forefront of visually captivating content.- Mastered key animation principles, compositing techniques, and motion graphics design within After Effects. Show less

Beverly Hills, California, United States - Remote

Leads creative development of front-facing marketing collateral including, but not limited to: digital advertising and paid media, social media, in-app collateral, landing pages, and promotional marketing materials.Develops and streamlines full design concepts for new and ongoing media content and PPV events––from brand identity to campaign assets––with the support of the Director of Marketing and CMO.Works cross-functionally with Product and Brand team members ensuring that the brand… Show more Leads creative development of front-facing marketing collateral including, but not limited to: digital advertising and paid media, social media, in-app collateral, landing pages, and promotional marketing materials.Develops and streamlines full design concepts for new and ongoing media content and PPV events––from brand identity to campaign assets––with the support of the Director of Marketing and CMO.Works cross-functionally with Product and Brand team members ensuring that the brand is consistently represented throughout all campaignsDesigns result-oriented digital advertising, increasing new subscribers and converting free users to paid by 10%.Supports additional brand requests for internal teams. Show less

Greater New York City Area

Designed top-performing assets, both static and dynamic, for digital advertisements, social platforms, and in-app.Developed innovative design initiatives for digital marketing efforts, specifically Growth and CRM, elevating the TIDAL identity while staying true to the brand.Worked cross-functionally as a designer for Growth, Affiliate, and Artist Marketing, CRM/Retention, Partnerships, and international teams.Led creative meetings weekly, presenting new ad concepts for promo and… Show more Designed top-performing assets, both static and dynamic, for digital advertisements, social platforms, and in-app.Developed innovative design initiatives for digital marketing efforts, specifically Growth and CRM, elevating the TIDAL identity while staying true to the brand.Worked cross-functionally as a designer for Growth, Affiliate, and Artist Marketing, CRM/Retention, Partnerships, and international teams.Led creative meetings weekly, presenting new ad concepts for promo and evergreen purposes and design solutions to user acquisition challenges.Initiated and overseeing creative direction for campaigns from start to finish.Worked closely with the copywriter, product marketing team, and creative director.Collaborated monthly with international teams for new creative concepts.Built design systems to streamline the support of international creative localization.Monitored developments in the digital industry and the latest creative trends.Collaborate with external partners (Snapchat, Twitter, Facebook, and Google) on developing new brand initiatives. Show less

Greater New York City Area

Providing creative direction, digital design, brand strategy, and identity for upcoming and existing businesses.----Beyond Stereotypes Clothing | Brand and Apparel DesignerBeautiiful Co. - Mobile Beauty Service Company | Marketing DesignerBlack Girls Making Millions Academy | Social Media CreativeIzzy & Liv | Brand Creative

Greater New York City Area

Developed digital design content including landing page, promotional ads, social media content, email blasts, motion graphics/animations, event collateral, and website content. Worked closely with the Digital Marketing team, content writers, and outside departments to develop and deliver strong design solutions across various branded materials. Translated approved digital campaign concepts and layouts in to various sizes and formats while maintaining the original creative intent.… Show more Developed digital design content including landing page, promotional ads, social media content, email blasts, motion graphics/animations, event collateral, and website content. Worked closely with the Digital Marketing team, content writers, and outside departments to develop and deliver strong design solutions across various branded materials. Translated approved digital campaign concepts and layouts in to various sizes and formats while maintaining the original creative intent. Refreshed the brand’s domestic and international product packaging. Managed and train new designers and interns with design-related projects. Maintained and further elevate the brand aesthetic across all print and digital platforms. Worked to various timelines, in a fast-paced environment, while delivering creative that is always accurate and consistent. Show less

Greater New York City Area

Designed attractive, on-brand advertisements including banners, POP displays, and train ads, engaging customers and elevating company brand. Collaborated with the creative team and buyers to develop innovative concepts for the store’s visual branding, including murals, seasonal store window displays, and multiple visual merchandising installations. Photographed company events, including brand launch parties and cosmetic socials for new and existing brands to be added to the company’s… Show more Designed attractive, on-brand advertisements including banners, POP displays, and train ads, engaging customers and elevating company brand. Collaborated with the creative team and buyers to develop innovative concepts for the store’s visual branding, including murals, seasonal store window displays, and multiple visual merchandising installations. Photographed company events, including brand launch parties and cosmetic socials for new and existing brands to be added to the company’s website, social media, media kits, and archives. Assisted Creative Director and Social Media Manager to develop multiple digital and social media content and templates, including email blast, Snapchat filters, Instagram promotional ads, and Facebook events. Photographed, retouched, and arranged products for the company website and monthly retail circulars. Researched beauty trends to develop relevant ads, provided creative input to the Creative Director and Social Media Manager, and increased the number of social media followers, in-store, and website customers. Show less

New York, Ny

Developed over half of the Marvel digital comics for the Amazon Kindle market, increasing sales over 65% in the first year. Composed over 3,000 digital comic titles for other various digital platforms, including Marvel Digital Comics and Infinite Comics, Barnes and Noble, Google Play, iBook, and Comixology.Designed concepts and templates for table of contents, recaps, and ad pages.Designed special edition covers for exclusive digital titles, print and digitalEdited damaged… Show more Developed over half of the Marvel digital comics for the Amazon Kindle market, increasing sales over 65% in the first year. Composed over 3,000 digital comic titles for other various digital platforms, including Marvel Digital Comics and Infinite Comics, Barnes and Noble, Google Play, iBook, and Comixology.Designed concepts and templates for table of contents, recaps, and ad pages.Designed special edition covers for exclusive digital titles, print and digitalEdited damaged low-quality art pages, correcting them to high quality.Worked closely with the Digital Comic Manager, editors and other compositors to ensure the quality of digital trades and delivery to designated companies.Maintained multiple production deadlines.Updated and organized InDesign and rare Quark archives daily.Managed several teams of new compositors and interns. Show less

Brooklyn, New York

Designed a range of print projects including posters, advertisements, and some direct mail pieces for the college office.Updated current graphics and materials, such as the student handbook and office board.Pre-press and production.Worked closely with the senior art director to develop and achieve design solutions.Help to maintain a universal representation of the college through each project.

New York, Ny

Locating distinct antique and vintage visual items for stores.Contacting and meeting with vendors to inquire about specific items and services.Gathering and organizing specific items and samples for project managers.Creating illustrations for the arrangement for particular visual props in store.Creating expense reports and organizing invoices of miscellaneous visual items. Creating presentation boards and PDFs for meetings.Assisting the lead graphic designer with… Show more Locating distinct antique and vintage visual items for stores.Contacting and meeting with vendors to inquire about specific items and services.Gathering and organizing specific items and samples for project managers.Creating illustrations for the arrangement for particular visual props in store.Creating expense reports and organizing invoices of miscellaneous visual items. Creating presentation boards and PDFs for meetings.Assisting the lead graphic designer with projects such as briefs, movie presentations, and design samples. Show less

New York, Ny

New York Needs You (NYNY) is a nonprofit organization that helps first-generation college students achieve their academic and career ambitions. Selected from an applicant pool of over 400 first-generation college students for this two-year career development fellowship program.

Established a graphic T-shirt line for young women to increase self-respect.Sales includes an online store, personal vending, and overseas in Barbados.Worked with a team of aspiring makeup artist, models, and designers to come up with events and creative ideas.Uses social networking sites to promote the line.The specially and uniquely designed tees are created to help every day young female with their self-esteem and self-worth. I research and take time to create each design so… Show more Established a graphic T-shirt line for young women to increase self-respect.Sales includes an online store, personal vending, and overseas in Barbados.Worked with a team of aspiring makeup artist, models, and designers to come up with events and creative ideas.Uses social networking sites to promote the line.The specially and uniquely designed tees are created to help every day young female with their self-esteem and self-worth. I research and take time to create each design so that it can relate to girls all over. I've had organized photo-shoots, events, and social sites for these girls to view the shirts and to interact. Show less

133 W 25Th St New York, Ny

Brand development.Designed advertising campaigns.Generated new, unique concepts and strategies that can further market the product.

Wrote a feature article about the importance of typography for a designer.

Job Placement Office

Designed flyers and promotional materials and assisted the director in distributing these materials throughout campus. Answered multi-line telephone system in a professional and helpful manner.Acted as initial point of contact for inquiries and requests and assisted students with job search inquiries.Promoted a positive work atmosphere by behaving and communicating in a manner that supported students and staff.Lead the activity to design flyers and promotional materials and… Show more Designed flyers and promotional materials and assisted the director in distributing these materials throughout campus. Answered multi-line telephone system in a professional and helpful manner.Acted as initial point of contact for inquiries and requests and assisted students with job search inquiries.Promoted a positive work atmosphere by behaving and communicating in a manner that supported students and staff.Lead the activity to design flyers and promotional materials and assisted the director to distribute it around the campus. Demonstrated my analytical and computer skills by effectively entering large amount of data in MS Access/ExcelRegularly maintained and updated student and employer records Show less

Master Of Arts - Ma, English And Creative Writing, 3.8

Activities and Societies: Sigma Tau Delta, National Society of Leadership and Success

Bachelor Of Technology (B.Tech.), Communication Design

Activities and Societies: SMH Magazine (College Magazine)

High School Diploma, Graphic Design

Activities and Societies: Black NIA Club, Yearbook (Designer)