Samantha Giles Email & Phone Number

• Established a formalized in-house UX process for planning, conducting, analyzing, and presenting powerful qualitative and quantitative data research insights to product stakeholders.• Collaborated with VP of product (NLP) to create a product roadmapping/enhancement process that was powered by user feedback.• Led user-centric product roadmapping sessions with product team to create product enhancements and solutions based on data collected from client UX interview sessions.• Provided qualitative (i.e. user interviews, contextual studies) and quantitative (i.e. survey, A/B testing) UX data cross-functionally to empower digital marketing, product, and design teams with user-centered decision making.• Mentored junior researcher in standard UX processes and conducting/analyzing UX research.

Logan, Utah, United States

• Assisted in formulation of a new research process to implement company wide• Designed, conducted, and analyzed research projects to discover insights on members and propose user-centered product design recommendations• Utilized combination of quant and qual methodologies to derive holistic and meaningful findings• Worked closely with researchers, product managers, and designers to make data-driven company decisions

Pleasant Grove, Ut

*Created interactive, monthly user behavior analytics snapshots from Google Analytics to monitor user behavior changes across sites and official mobile app.*Ran moderated usability tests on mobile application from global associates and customers*Assisted in a consumer segmentation study and created personas used for directing company's future consumer technology strategy*Provide in-house UX design consulting from Baymard Research database*Coordinating UX focused redesign of e-commerce and associate sites globally

Provo, Utah Area

*Established entirely new, in-house UX research and design process (Usability Testing (Internal/External), Prototyping, Design)*Performed user observation sessions and focus groups to rally the voice of the customer to identify pain points and incorporate customer insights into solutions*Created customer surveys to establish net promoter scores that were incorporated by leadership and product managers as a KPI for products*Assist in developing and refining OCR engine

Salt Lake City, Ut

*Improved web marketing skills by aiding in content creation and design for newly branded website*Composed articles, white papers, and abstracts for clients, leads, and symposium to learn more about translation management systems and inwhatlanguage

Arvada, Co

*Created main website framework including writing code for HTML, CSS, and JavaScript elements*Arranged for website publication by working with online host providers and establishing domains

Centennial, Colorado

Travel Department Aid: *Organized and assisted in preparing specific activities for the company Heritage Tour *Managed logistics of travel plans for individual clientsIntake Department Aid: *Completed precise documentation per the program's requirements for home study report preparation *Created a database of home study resources in various statesCamp Counselor: *Aided in creating agenda programs to motivate families to connect with the Chinese culture *Coached and encouraged children learning Mandarin Chinese *Established trusting relationships with parents and children through the course of the program

B.A. Mandarin, Minor: Digital Humanities, 4.0

Activities and Societies: Chinese Club, Phi Eta Sigma

Study Abroad, Mandarin, 4.0

Fall 2014 BYU study abroad student, enrolled in Mandarin Chinese and Chinese culture courses