Samantha Giles Email & Phone Number

• Established a formalized in-house UX process for planning, conducting, analyzing, and presenting powerful qualitative and quantitative data research insights to product stakeholders.
• Collaborated with VP of product (NLP) to create a product roadmapping/enhancement process that was powered by user feedback.
• Led user-centric product roadmapping sessions with product team to create product enhancements and solutions based on data collected from client UX interview sessions.
• Provided qualitative (i.e. user interviews, contextual studies) and quantitative (i.e. survey, A/B testing) UX data cross-functionally to empower digital marketing, product, and design teams with user-centered decision.
• Mentored junior researcher in standard UX processes and conducting/analyzing UX research.

Logan, Utah, United States

• Assisted in formulation of a new research process to implement company wide
• Designed, conducted, and analyzed research projects to discover insights on members and propose user-centered product design recommendations
• Utilized combination of quant and qual methodologies to derive holistic and meaningful findings
• Worked closely with researchers, product managers, and designers to make data-driven company decisions

Pleasant Grove, UT

*Created interactive, monthly user behavior analytics snapshots from Google Analytics to monitor user behavior changes across sites and official mobile app.*Ran moderated usability tests on mobile application from global associates and customers*Assisted in a consumer segmentation study and created personas used for directing company's future consumer.

Provo, Utah Area

*Established entirely new, in-house UX research and design process (Usability Testing (Internal/External), Prototyping, Design)*Performed user observation sessions and focus groups to rally the voice of the customer to identify pain points and incorporate customer insights into solutions*Created customer surveys to establish net promoter scores that were.

Salt Lake City, UT

*Improved web marketing skills by aiding in content creation and design for newly branded website*Composed articles, white papers, and abstracts for clients, leads, and symposium to learn more about translation management systems and inwhatlanguage

Arvada, CO

*Created main website framework including writing code for HTML, CSS, and JavaScript elements*Arranged for website publication by working with online host providers and establishing domains

Centennial, Colorado

Travel Department Aid: *Organized and assisted in preparing specific activities for the company Heritage Tour *Managed logistics of travel plans for individual clientsIntake Department Aid: *Completed precise documentation per the program's requirements for home study report preparation *Created a database of home study resources in various statesCamp.

B.A. Mandarin, Minor: Digital Humanities, 4.0

Activities and Societies: Chinese Club, Phi Eta Sigma

Study Abroad, Mandarin, 4.0

Fall 2014 BYU study abroad student, enrolled in Mandarin Chinese and Chinese culture courses