Sammy Moir Email & Phone Number

Leader Of Development And Production For Television, Radio, & Digital Broadcast

Drove the bottom line for Guitar Center with smart targeted content. Held many significant positions with the organization includingDirector of Content Marketing ProductionDirector of Television and Radio ProductionDirector of CommunicationsRegional Sales TrainerStore ManagerWhether in front of a customer, behind a camera, at an editing bay, or in the executive conference room, I oversaw critical sales and marketing projects for over 25 years.Blazed the trial in content marketing for Guitar Center, developing the team, processes, technology, and infrastructure of the GC in-house media department. Creator of compelling award winning music content, innovative brand campaigns, and urgent retail advertising, I have written, produced, directed, and edited hundreds of national television and radio commercials and worked with some of music’s most iconic artists on interview & performance content, and other brand marketing tactics.Having worked with large production budgets to non-existent ones, I am just as comfortable shooting and editing myself as I am working with an agency or production company. My ability to innovate by pushing technology and tradition has maximized every production dollar.

When I was in high school I started working at a small music store selling mostly used and vintage instruments. It was the kind of place where you got paid cash out of an envelope in the safe. Luckily I had a passion for the product which made learning how to sell easy. I became a master at greet, qualify, pitch, and close.In 1990, while still in college, I started working at a different music store called Guitar Center. Back when I started GC had 12 locations and by the time I left they had over 260. At the age of 22, I was the youngest store manager the company had ever had. I found building and training a sales team to be extremely rewarding. After moving around the country running quite a few different stores, in the year 2000, I settled at the corporate office as the Director of Communications. This was a new position created to capitalize on my unique flair for training and communication.From it’s humble beginnings (my iMac and Sony camcorder) I’ve developed and lead a world-class in-house production team of video producers, photographers, and audio engineering.With the launch of YouTube in 2005, in collaboration with Guitar Center’s Music and Entertainment team, my team developed the Guitar Center Brand into a leader in content marketing. And now with over 140,000,000 views and 330,000 subscribers The Guitar Center YouTube channel has recently been honored with 2 Content Marketing awards including best YouTube subscriber growth and best use of YouTube.

Communication And Media Studies

Business, Management, Marketing, And Related Support Services