Sammy Van Den Berg Email & Phone Number

Portland, Oregon, United States

• Administered a budget of $9M and a Social Impact portfolio of 10 major non-profit partners, and two programs to accelerate growth for early-stage non-profit partners, resulting in a collective impact on over 450k people• Bring to life programs with partners by concepting, briefing in cross-functional partners, developing communication plans and navigating problems to increase program reach by 50k people in two years • Design and implement a robust internal communications strategy to communicate team mission, program success, and impact narrative across departments and senior leadership, resulting in increased external visibility and recognition of Purpose work among 12k employees• Collaborate with Business Units to integrate purpose initiatives and non-profit partnerships into campaigns, product launches and activation plans that allows visibility for partners to over 20M consumers• Influence the development of team vision, strategy, and interaction models, including presenting to thousands of different employees on impact work• Concept, implement and manage new head office processes for the team including team project tracking and reporting impact across non-profits, communities, and brand partners – reporting on the use of $37M annually• Managed a high-performing team of 2 members, coordinating initiatives, fostering collaboration, and maximizing productivity to exceed goals with partners

Portland, Oregon, United States

• Advised Brand Communities team on brand new function to drive connectedness across seasonal brand campaigns, facilitate more efficient processes, localization and campaign measurement• Liaised with global business units and market teams to ensure effective localization and implementation of plans for campaigns reaching 30M consumers • Drove development and delivery of content and updates for brand milestones, driving internally visibility of the team’s efforts and reputation • Led seasonal brand campaign planning, tracked delivery deadlines for Brand Communications Operations team and maintained all campaign workback calendars• Implemented Consumer Testing process and delivery of feedback to brand campaign team, crafted delivery of post campaign analytics, testing 30 films within one year• Overhauled processes for collaboration with Brand Communications Operations, implementing a new payment to track a budget of $5M, processing and tracking all agency SOWs and invoices across creative and production• Stretched into Project Management role to support Brand Communications team for North America in activating Pride in retail and key cities with a $400k budget

Portland, Oregon

• Served as lead partnership manager for 3 global non-profits, collaborated on project tracking and strategic initiatives for 8 additional non-profit partners; executing programs focused on mentorship, scholarships and sport programming • Developed holistic impact proposals that maximize local and global impact, aligned with annual campaigns/cultural moments, and secured buy-in from executive-level stakeholders• Drafted communication objectives, strategy and copy to increase awareness for non-profit partners, elevating work to over 8k employees and 222k consumers• Led planning, communications, product consultation and assistance with campaigns and events intended to celebrate historically excluded communities• Planned, executed, and led communications for large-scale employee-facing donation and volunteering campaigns, driving 250 volunteers and $100k in donations• Directed project tracking, review of copy and content and creative development for consumer-facing Digital Coaching Curriculum, launched to educate future coaches on girl-specific coaching, resulting in 15k engagements on launch day• Coordinated event specifics for events hosted with non-profit partners, managing over 250 adidas volunteers, serving 1.5k youth and 120 adult coaches

Portland, Oregon

• Sourced talent through LinkedIn, talent pipelines and networking across highly specialized job fields• Coordinated recruiting efforts for IT, development, testing, finance, HR, and legal teams• Reviewed resumes, conducted video interviews, completed phone screens, and helped move candidates through the early stages in the recruiting process• Partnered with hiring managers, recruiters and talent to schedule interviews and travel• Interviewed and executed the recruiting process for summer internship program• Volunteered to lead New Employee Orientation on a quarterly basis

Portland, Oregon

• Coordinated programming for the 2016 summer internship program, including: a full day orientation for 55 interns, featuring company leaders, five speaker sessions, weekly sporting events, volunteer engagements, and a training session for 35 intern line managers• Wrote and distributed weekly newsletters and communications about events and policies• Assisted in diversity programming, including creation of adidas Diversity Week

Portland, Or

• Elected Campus Program Board Director, tasked with leading 7 student run events, averaging an audience of 1,000 students, allocating a $300,000 budget throughout to year, hiring and managing 11 student leaders, building and maintaining our website

Portland, Oregon

Portland, Oregon

• Researched existing methods of measuring community engagement• Conducted a post experience survey for participating volunteers• Collected and analyzed data and presents findings to the Community Relations Team

Saratoga, California

Portland, Oregon Metropolitan Area